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Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006 Enabling Consistency & Productivity Across Sales and Marketing Channels Marketing Asset Center Alfresco + Rivet Logic Presented by Rivet Logic Brendan Coleman, Practice Director @BrendanColeman1

Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

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Page 1: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Enabling Consistency & Productivity Across Sales and Marketing Channels

Marketing Asset Center Alfresco + Rivet Logic

Presented by Rivet Logic Brendan Coleman, Practice Director

@BrendanColeman1

Page 2: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Agenda

•  Rivet Logic

•  Why Marketing Asset Management

•  Bridging Sales and Marketing

•  User Examples

•  Case Study

•  Q&A

Page 3: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Rivet Logic

•  Alfresco Platinum Partner since 2006 •  North American Partner of the Year Award – multiple times •  Solution of the Year Award Winner – multiple times

•  Solution Areas •  Digital Asset Management •  Web Content Management •  Digital Publishing

•  Customer Examples

Page 4: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Why Marketing Asset Management?

“Your brand is the single most important investment you can make in your business.”

-- Steve Forbes

Page 5: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Brands Evolve

Page 6: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

All Marketing Evolves

•  Consistency is Key •  Global Markets Drive

Localization •  Preserve Brand Equity •  Continuous Sales Enablement

Page 7: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Plus all things digital…

equates to

A LOT OF DIGITAL MARKETING ASSETS!!

Page 8: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Organizations need a centralized way to easily create, manage, and localize their

digital marketing assets

Page 9: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

And the ability to distribute them easily and securely to all stakeholders

Page 10: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Marketing & Sales Challenges

Page 11: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Marketing Challenges

•  Assets are scattered across teams, emails and shared sites

•  Frequent one-off request for content

•  Version control challenges

•  Workflow and approvals managed by email

•  Multiple systems to manage campaigns, events, content, leads, data

•  Brand guidelines and compliance management

Page 12: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Sales Ineffectiveness

•  Sales staff creating and updating their own marketing assets

•  Too many tools and repositories

•  Lost sales and opportunities

Page 13: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

These Challenges Cause Friction

•  Sales unable to obtain latest marketing assets •  Context with assets is lost over time •  Marketing unable to coordinating campaign

rollouts across teams •  Employees unable to share feedback on

effectiveness of marketing assets •  No process to request new content

Page 14: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Solution: Marketing Asset Center

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Solution Architecture

Page 15: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

The Marketing Asset Center

Easily manage and distribute marketing assets to all stakeholders around the world

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Solution Architecture

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Solution Architecture

Page 16: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Solution Architecture Example

Page 17: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

User Example: Sales Searching for Assets

Page 18: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Sales Team: Search

Page 19: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Page 20: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Page 21: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

User Example: SFDC integration

Page 22: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Sales Team: SFDC Integration

Page 23: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Page 24: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

User Example: Asset Approval Workflow

Page 25: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Marketing Team: Approval Workflow

Page 26: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Marketing Team: Initiating Approval Workflow

Page 27: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Marketing Team: initiating approval workflow

Page 28: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Marketing Team: Approving the Asset

Page 29: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

User Example: Site Owner

Page 30: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Personalize and Targeted Experiences

Page 31: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Real-time Responsive Testing

Page 32: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Case Study MasterCard

Page 33: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

•  Brand Management •  Consolidation of 20 sites •  Targeted User Experience •  Digital Asset Management •  Enterprise Security •  Commerce Integration •  CRM Integration

MasterCard Goals

Page 34: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Dig

ital A

sset

M

anag

emen

t

Alfresco Content Platform

Marketing Center

Single Sign On

CommerceSales Force

Publish

Personalized Experiences

Page 35: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Consistent Across the Enterprise

Page 36: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Summary

Page 37: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Marketing Asset Center Enables a Centralized Way to… •  Create, manage, localize all digital marketing assets • Distribute assets securely to all stakeholders •  Collaborate on content creation, management, and

sharing • Deliver marketing assets across all digital channels • Quickly find assets through advanced search •  Personalize the users experience based on their role

Page 38: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

How Can Your Team Benefit?

•  Brand and messaging consistency

•  Increase marketing productivity

•  Sales enablement and effectiveness

•  Ready access to relevant content within context (SFDC integration)

•  Streamline marketing and sales coordination

•  Enable global simultaneous campaign rollouts

Page 39: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

Other Solutions from Rivet Logic for Alfresco

•  Web Experience Management •  Customer Portals •  Employee Portals •  And more…

Questions? [email protected]

@BrendanColeman1

Page 40: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

rivetlogic.com!

blogs.rivetlogic.com!

facebook.com/rivetlogic!

youtube.com/rivetlogic!

twitter.com/rivetlogic

Learn More…

Page 41: Marketing Asset Center - Enabling Consistency & Productivity Across Sales & Marketing Channels

Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006

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