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Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Enabling Consistency & Productivity Across Sales and Marketing Channels
Marketing Asset Center Alfresco + Rivet Logic
Presented by Rivet Logic Brendan Coleman, Practice Director
@BrendanColeman1
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Agenda
• Rivet Logic
• Why Marketing Asset Management
• Bridging Sales and Marketing
• User Examples
• Case Study
• Q&A
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Rivet Logic
• Alfresco Platinum Partner since 2006 • North American Partner of the Year Award – multiple times • Solution of the Year Award Winner – multiple times
• Solution Areas • Digital Asset Management • Web Content Management • Digital Publishing
• Customer Examples
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Why Marketing Asset Management?
“Your brand is the single most important investment you can make in your business.”
-- Steve Forbes
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Brands Evolve
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
All Marketing Evolves
• Consistency is Key • Global Markets Drive
Localization • Preserve Brand Equity • Continuous Sales Enablement
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Plus all things digital…
equates to
A LOT OF DIGITAL MARKETING ASSETS!!
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Organizations need a centralized way to easily create, manage, and localize their
digital marketing assets
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
And the ability to distribute them easily and securely to all stakeholders
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Marketing & Sales Challenges
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Marketing Challenges
• Assets are scattered across teams, emails and shared sites
• Frequent one-off request for content
• Version control challenges
• Workflow and approvals managed by email
• Multiple systems to manage campaigns, events, content, leads, data
• Brand guidelines and compliance management
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Sales Ineffectiveness
• Sales staff creating and updating their own marketing assets
• Too many tools and repositories
• Lost sales and opportunities
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
These Challenges Cause Friction
• Sales unable to obtain latest marketing assets • Context with assets is lost over time • Marketing unable to coordinating campaign
rollouts across teams • Employees unable to share feedback on
effectiveness of marketing assets • No process to request new content
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Solution: Marketing Asset Center
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Solution Architecture
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
The Marketing Asset Center
Easily manage and distribute marketing assets to all stakeholders around the world
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Solution Architecture
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Solution Architecture
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Solution Architecture Example
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
User Example: Sales Searching for Assets
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Sales Team: Search
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
User Example: SFDC integration
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Sales Team: SFDC Integration
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
User Example: Asset Approval Workflow
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Marketing Team: Approval Workflow
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Marketing Team: Initiating Approval Workflow
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Marketing Team: initiating approval workflow
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Marketing Team: Approving the Asset
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
User Example: Site Owner
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Personalize and Targeted Experiences
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Real-time Responsive Testing
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Case Study MasterCard
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
• Brand Management • Consolidation of 20 sites • Targeted User Experience • Digital Asset Management • Enterprise Security • Commerce Integration • CRM Integration
MasterCard Goals
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Dig
ital A
sset
M
anag
emen
t
Alfresco Content Platform
Marketing Center
Single Sign On
CommerceSales Force
Publish
Personalized Experiences
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Consistent Across the Enterprise
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Summary
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Marketing Asset Center Enables a Centralized Way to… • Create, manage, localize all digital marketing assets • Distribute assets securely to all stakeholders • Collaborate on content creation, management, and
sharing • Deliver marketing assets across all digital channels • Quickly find assets through advanced search • Personalize the users experience based on their role
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
How Can Your Team Benefit?
• Brand and messaging consistency
• Increase marketing productivity
• Sales enablement and effectiveness
• Ready access to relevant content within context (SFDC integration)
• Streamline marketing and sales coordination
• Enable global simultaneous campaign rollouts
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
Other Solutions from Rivet Logic for Alfresco
• Web Experience Management • Customer Portals • Employee Portals • And more…
Questions? [email protected]
@BrendanColeman1
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
rivetlogic.com!
blogs.rivetlogic.com!
facebook.com/rivetlogic!
youtube.com/rivetlogic!
twitter.com/rivetlogic
Learn More…
Rivet Logic Corporation © 2015 Riveting Digital Experiences Since 2006
The End