Demand Generation

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Demand Generation

The Next Generation of Lead Generation

Gonzo Schexnayder / Modern Healthcare / Crain Communications

What is Demand Generation?

“The focus of targeted marketing programs to drive awareness and interest in a company's products and/or services.”

- Wikipedia

Gonzo Schexnayder / Modern Healthcare / Crain Communications

What is Lead Generation?

Gonzo Schexnayder / Modern Healthcare / Crain Communications

What’s the Difference?

Gonzo Schexnayder / Modern Healthcare / Crain Communications

How Does It Work?

Gonzo Schexnayder / Modern Healthcare / Crain Communications

Scoring and Automation

+10

+10

+7+10

+15

+1

+1+3+1

20+ MQL 40+ SQL

Send Email #1 Send Email #2

Sales Call #1 Sales Call #2

Gonzo Schexnayder / Modern Healthcare / Crain Communications

The Players

Gonzo Schexnayder / Modern Healthcare / Crain Communications

Why Now? Why MH?

2-5%

$1.1 Trillion

220k

Gonzo Schexnayder / Modern Healthcare / Crain Communications

The Leads+ Program

Gonzo Schexnayder / Modern Healthcare / Crain Communications

The Leads+ Program

Gonzo Schexnayder / Modern Healthcare / Crain Communications

The Leads+ Program