P H E N O M E N A L

APP!Making of a

HELLO!Do you need some one whom you can pour you woes out to?

Do you just want to talk to someone who won’t judge you ,rather support you?

Did you ever feel the lack of such a source in your life at some point?

HERE IS ‘FEEL GOOD’ APP

All you have to do isinstall the app and feelGood.

A one-stop T O A L L Y O U W O R R I E S I S

HERE!

CONTENTS1. Need for ‘Feel good’2. Market for the app3. Revenue model4. Marketing plan

Need for ‘Feel good’1

Youngest depression patient in the city: Six-year-old

Three people commit suicide in a day

Every three seconds a person attempts to die

or Both

WHAT ARE THE USUAL FACTORS?Latch Key Syndrome

High peer competition

Pushy parents

Relationship problems

High divorce rates

Extreme loneliness.

This app is targeted to help anyone who has an issue which is troubling him/her and all he needs is someone to hear and someone to suggest. The levels we are targeting can be anything from a failure in exam to break ups ,relationship issues or to an extent, suicidal issues as well.

“People do not know where to go and share their concerns. Even if one wants to go to a rehabilitation centre, there is a waiting list for three to four months and not everyone

is capable of spending so much” 

This app caters to one and all who have basic internet facility.

What the app provides2

HOW THE APP WORKS:Questionnaire

The app opens with a questionnaire to assess

the level of mental trauma one is going through

CLASSIFY INTO 5 LEVELS DEPENDING ON SEVERITY(This is based

on crucial keywords in the introduction statement)

The lowest levels an be dealt with genuine people

who are ready to listen and help.

The severe cases are dealt by psychologists.

The app user is asked to pour out his/her woes..and there is

a discussion between the concerned parties for as long

as they intend to.The identities remain unknown

A few tips to keep in mind when using this template: It is to be kept in mind that the underlying risks at stake are far too many.

The simplest that can be quoted is the fact, that if after a conversation the user indeed harms himself, It can prove fatal for the organization and the one intending to help. Thus the app must be in collaboration with several government agencies concerned.

Also, the panel selected to address must not be made on a random basis, but rather careful screening must be carried out to check the level of genuine commitment of the person volunteering.

Revenue model3

How to generate revenue?

FEEL GOOD PIGGY BANK

• Once the user is satisfied with the time spent in the app, HE has the provision to do something to contribute his share for the greater good by depositing in the piggy bank (an amount he desires.

VOUCH FOR GOVERNMENT FUNDS

• The app as it is concerned with a social cause, can be directly forwarded to the government for support. This will be a great boost, as there may be times when the self made team won’t be able to contribute. Under the government, a special workforce can be employed to address the issue 24*7,and also help widen publicity thus generating revenue.

How to generate revenue?

CROWD FUNDING

• As the issue has far-reaching effects, Crowd-funding can be a viable tool..

And how exactly do you think the GOVT will respond: The app intends to reach the level of an emergency number or the emergency help required during distress. To achieve this, the government’s help is but crucial.

This issue can address various issues right from depression rates, suicide rates and also using technology to reinvent the lifestyle (DIGITAL INDIA).

An affordable ,accessible app which is available HERE AND NOW!

REVENUE MODEL

One time, up-front fee

We are supporting an increasing number of users and we have to get even more users to fund your future

development costs.

Up-front fee + in-app purchases

This is probably the hardest sell because you are asking people to pay twice. It only works in certain niches.

Nevertheless,is most suitable to our model.

Marketing plan4

A few tips to keep in mind when using this template: An alluring press kit

• include information about the problem you're solving, but not enough detail to completely give the product away. Key components include a high-resolution logo, sample design screens, an app icon, a press release, a microsite and a teaser video

An enticing microsite• This two to three page website aggregates all the information about the product. While a lot of downloads will come

directly through app stores, a huge amount of traffic is driven through the web

Keep content fresh

• Do this by creating a blog linked to your microsite.

Build a following• -Twitter,Instagram,Quora

PAID ADS? NO WAY! AD EXCHANGE IS THE WAY NOW A service like TAPFORTAP will

let you do free tap exchange-simply trade clicks with other app developers. We show ads for other apps, earn credits and spend those credits for your own app.

TAPDAQ start trading installs in 3

steps.The platform makes sure that you

are getting the same number of

installs that you are helping other

apps get.

A few tips to keep in mind when using this template: Reviewing Mining and improving the apps

• The similar apps mentioned above need to be reviewed for comments and reports, and such features need to be rectified from our app.

Feedback and Customer Engagement• Having happy users is critical to your app’s success. To improve your ratings, you will need two things:• A great app• A way to route good ratings to the App Store and bad ratings to your support

Allow users to contact you.

• Let them contact you from within the app.• Let them contact you from the App Store page (the support URL).• Let them contact from your website or through social media.

A few more options to market the app

Deep Linking bridges the gap between mobile apps and the web. When someone is on a mobile device, a Deep Link can send the user directly from a web search to the corresponding content in the app. There are advanced tools to do this.

Do “Real-life” Marketing

Choose The Right Promotion Campaigns

USE ME

A block diagram to show the process of USER RETENTION1.We plan to motivate the users to turn into volunteers when they feel attached to the working of the app.2.This in turn will help retain existing users.3.Also,Once a user has received satisfying response, It is but natural to spread the word to others. We tend to rely therefore, on the WORD OF MOUTH strategy.

“350 million people in the world are depressed, 3 million are addicted and 1 in every 40 seconds there’s someone committing suicide. All these growing numbers point to the importance of

nurturing Emotional Health. Anxiety, panic attacks or stress is not symbol of weakness. It’s a wakeup call to take care of emotional health. Lack of awareness or formal education on emotional wellness, social

fears to seek help and unavailability of experts during the time of need are possible reasons why

one neglects it” 

GROWTH MODELFrom an app to an emergency line.

ESTABLISHING ONLINE PRESENCE

LAUNCH OF APP

INCREASE IN USERS

RETAIN USERS

EVOLVE MARKETING STRATEGIES

ELIMINATE OUTDATED MODELS

FLEXIBLE MODEL

AN APP DESIGNED FOR A SOCIAL CAUSE LEVERAGING TECHNOLOGY THUS TRANSFORMING LIVES

THANK YOU!