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The presentation was given at Frederick New Media and Technology Conference on February 24, 2011. #FredNMT3It provides a primer on what QR codes are and how they are being used and then moves on to discuss the basics of mobile coupons.
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Beth Schillaci
Marketing to Smartphone Users
QR Codes
QR Codes
• Website Address• Text• vCard• SMS• Email• Facebook “Like”
QR Code Usage
48%
39%
14%
QR Code Readers
Barcode Scanner
BeeTagg
BeeTagg
Best Buy
Wegmans
ESET
Other Uses
• Foursquare Check-ins
• Mobile landing page• Videos• Website• Coupons
Mobile Coupons
Transactions
2010 - $5 million in mobile coupon transactions took place.
2013 - will increase to $2.37 billion
- according to Yankee Group
Usage Rates
In 2010:
• 4 % redeemed mobile coupons• 65% redeemed online or email coupons• 86% redeemed paper coupons
- according to Harris Interactive
Mobile Coupon Technologies
• Barcodes• SMS• Bluetooth• RFID• Email• Phone Apps• Location-based
Networks
Redemption Methods
• Show deal to cashier
• Enter specific code• Scan barcode• Loyalty card
Connect with BethWeb Site: www.villageworks.netBlog: www.marketingroadhouse.comTwitter: bethschillaciFacebook: www.facebook.com/villageworksEmail: [email protected]: 240-529-3000