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Beth Schillaci Marketing to Smartphone Users

Marketing to Smartphone Users

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The presentation was given at Frederick New Media and Technology Conference on February 24, 2011. #FredNMT3It provides a primer on what QR codes are and how they are being used and then moves on to discuss the basics of mobile coupons.

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Page 1: Marketing to Smartphone Users

Beth Schillaci

Marketing to Smartphone Users

Page 2: Marketing to Smartphone Users

QR Codes

Page 3: Marketing to Smartphone Users

QR Codes

• Website Address• Text• vCard• SMS• Email• Facebook “Like”

Page 4: Marketing to Smartphone Users

QR Code Usage

48%

39%

14%

Page 5: Marketing to Smartphone Users

QR Code Readers

Barcode Scanner

BeeTagg

BeeTagg

Page 6: Marketing to Smartphone Users

Best Buy

Page 7: Marketing to Smartphone Users

Wegmans

Page 8: Marketing to Smartphone Users

ESET

Page 9: Marketing to Smartphone Users

Other Uses

• Foursquare Check-ins

• Mobile landing page• Videos• Website• Coupons

Page 10: Marketing to Smartphone Users

Mobile Coupons

Page 11: Marketing to Smartphone Users

Transactions

2010 - $5 million in mobile coupon transactions took place.

2013 - will increase to $2.37 billion

- according to Yankee Group

Page 12: Marketing to Smartphone Users

Usage Rates

In 2010:

• 4 % redeemed mobile coupons• 65% redeemed online or email coupons• 86% redeemed paper coupons

- according to Harris Interactive

Page 13: Marketing to Smartphone Users

Mobile Coupon Technologies

• Barcodes• SMS• Bluetooth• RFID• Email• Phone Apps• Location-based

Networks

Page 14: Marketing to Smartphone Users

Redemption Methods

• Show deal to cashier

• Enter specific code• Scan barcode• Loyalty card

Page 15: Marketing to Smartphone Users

Connect with BethWeb Site: www.villageworks.netBlog: www.marketingroadhouse.comTwitter: bethschillaciFacebook: www.facebook.com/villageworksEmail: [email protected]: 240-529-3000