Blogging for SEOHow to increase traffic & rise up search engine ranks

Josh BoweSEO Assistant/ITC

Blogging is Fast, Simple and Proven• Creating unique content for your website works for

customers and search engines

• Give people a reason to visit and stay on your site

Why Blogging Works

• Blogging shows search engines you’re current

• Blogs contain keyword rich content

• Blogs give customers a reason to come back

Getting Started

• Set up your blog

• Each new post is a new page

• Creates new linking opportunities

Have a Strategy

• Know your keyword strategy

• Focus on important lines of businesses

• Promote through social media (Twitter, Facebook, LinkedIn, Google+)

Tips for Posting

Tips for Posts

• Embrace keywords but don’t spam

• Links! Links! Links!

• Develop a voice or personality

• Get to the point

• Answer questions about your lines of business

• Don’t be too general. There’s lot of insurance options. Blog about what sets you apart or matters to your set of customers.

More Posting Tips

• Don’t be text heavy

• Change up formatting

• Tag your posts

Make Sure to Follow Through

• Keep up a schedule for posts

• Focus on unique content

• Don’t abandon your blog

SEO Friendly Blogging

• Titles and subheads important

• Each blog post should focus on a particular subject or keyword (EX: Dallas Auto Insurance, New York Home Insurance)

• Search engine’s love organic traffic – keep up unique content

Thank You!Join us for July’s Masters of Marketing webinar “The Ins and Outs of Managing Your Agency's Email Marketing” presented by AgencyBuzz Coordinator Sophie Massie.