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Measuring Usability Martin Christensen

Measuring usability

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This sounds like a very scientific subject, but let me assure you that it is not. Measuring usability is done to make sure that we focus on outcomes instead of output.

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Page 1: Measuring usability

Measuring UsabilityMartin Christensen

Page 2: Measuring usability

Agile & Lean UX designer Coach and teacher

Martin Christensen

Page 3: Measuring usability

History

Martin Christensen

Martin Christensen

Page 4: Measuring usability

My reason

Martin Christensen

Avoid the ‘hipster designer disorder’. It’s characterized by an intense need to create novel designs just to be different. Typically leads to unintuitive interfaces with astronomical implementation costs and low adoption.

- UX Apprentice (http://www.uxapprentice.com/design/)

Page 5: Measuring usability

Gather needs

”It took me a while to understand what to do. That’s because I’m stupid.”

= Learnability

Page 6: Measuring usability

Create a surveyLearnability =>

1. Rate this sentence on a scale from 1 to 7, where 1 is that you strongly disagree and 7 is that you strongly agree: I imagine that most people in the business would learn to use this product very quickly.

2. Rate this sentence on a scale from 1 to 7, where 1 is that you strongly disagree and 7 is that you strongly agree: I think that I need the support of a technical person to be able to use this product.

3. Rate this sentence on a scale from 1 to 7, where 1 is that you strongly disagree and 7 is that you strongly agree: I needed to learn a lot of things before I could get going with this product.

Page 7: Measuring usability

Visualize

Martin Christensen

Ease of use

Effectiveness

Efficiency

Satisfaction

Sense of being in control

Capability

Efficacy

Conviviality

Consistency

Simplicity

Learnability

Usability (mean value)

1

2

3

4

5

6

7Learnability

Page 8: Measuring usability

Create a baseline

Baseline

Ease of use

Effectiveness

Efficiency

Satisfaction

Sense of being in control

Capability

Efficacy

Conviviality

Consistency

Simplicity

Learnability

Usability (mean value)

1

2

3

4

5

6

7

Page 9: Measuring usability

Set target criteria

Martin Christensen

Baseline

Target criteria

Ease of use

Effectiveness

Efficiency

Satisfaction

Sense of being in control

Capability

Efficacy

Conviviality

Consistency

Simplicity

Learnability

Usability (mean value)

1

2

3

4

5

6

7

Page 10: Measuring usability

Martin Christensen

Measure

Baseline

Target criteria

Current level

Ease of use

Effectiveness

Efficiency

Satisfaction

Sense of being in control

Capability

Efficacy

Conviviality

Consistency

Simplicity

Learnability

Usability (mean value)

1

2

3

4

5

6

7

Page 11: Measuring usability

Visualize

Martin Christensen

Ease of use

Effectiveness

Efficiency

Satisfaction

Sense of being in control

Capability

Efficacy

Conviviality

Consistency

Simplicity

Learnability

Usability (mean value)

1

2

3

4

5

6

7

Baseline

Target criteria

Current level

Usability - Average of all the qualities below • Ease of use - The user friendliness and lack of complications

the user feels when carrying out tasks

• Effectiveness - Accuracy and completeness with which a user can achieve her goals

• Efficiency - Resources expended (time) in relation to the accuracy and completeness of achieving the goals

• Satisfaction - Comfort and acceptability of the product

• Capability - The user-perceived maturity of the product in regard to functionality helping the user to achieve her goals. ("Feature-completeness")

• Efficacy - The accommodation of a user’s continuous advancement in knowledge and skill.

• Conviviality - The politeness, friendliness and general pleasantness of the product

• Consistency - The user-perceived relation and familiarity between different parts of the product

• Simplicity - The lack of complexity the product exhibits and the lack of burden the user experiences when carrying out tasks

• Sense of being in control - The user’s feeling of knowing what to do and how to do it as well as being secure in doing it

• Learnability - The user-perceived level of learning and understanding required to use the product over time

Page 12: Measuring usability

Measure continuously

Martin Christensen

Baseline

Target

First version

Contextual help

Wizard always on

Voluntary guide system

Learnability

Page 13: Measuring usability

Reach

Martin Christensen

http://www.episerver.se/globalassets/events/customer-and-partner-day-swe/episerver-7.5-det-ar-detaljerna-som-gor-skillnaden.pdf

http://www.youtube.com/watch?v=1Zrjx6Oojnk

Peter Sunna, Product Manager at EPiServer

Page 14: Measuring usability

Question time

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se.linkedin.com/in/martinuxchristensen/

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