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MERCHANTS OF COOL
Gabriel IriasDiana Jang
April 15th, 2013
Ralph Lauren
http://parabuenosaires.com/wp-content/uploads/2012/04/lauren1.jpg
http://1.bp.blogspot.com/-aXR9XH4mDPA/TpOU7b1JRfI/AAAAAAAAADw/PhpcWg4HOqI/s1600/polo-ralph-lauren-012.jpg
http://cdn1.cdnme.se/cdn/8-2/83400/images/2008/rl7_17291118.jpg
http://3.bp.blogspot.com/_Z0gchp8jsp8/S6LWIit8lJI/AAAAAAAAAWo/X_CGLdlsqjE/s400/ralphlauren1.jpg
http://art8amby.files.wordpress.com/2011/03/ralph-lauren-black-label-ss-2011-nacho-figueras.jpg
Ralph Lauren
No slogan Professional-looking Elegant Dressed formally Varies from all ages Mood: serious
Abercrombie & Fitch
http://i8.glitter-graphics.org/pub/478/478158kyptl69s5w.jpg
http://www.styleite.com/wp-content/uploads/2010/06/fashionnews-abercrombie-and-fitch.jpg
http://hiimmichi.files.wordpress.com/2012/10/abercrom1.jpg
http://1.bp.blogspot.com/-MouTrqCM4Ug/Teth6sP9-0I/AAAAAAAAAtU/v55Zs0He358/s1600/Abercrombie.jpg
Abercrombie & Fitch
Slogan: “Casual Luxury” Models are young and use sexual
image Male models are usually without
shirts Colors that are used are mostly
black and white Mood: sexy
Basically, sex sells.
Our Opinions on the tactics and techniques of the marketing media It has gone too far. Teenagers are being exposed more
and more to sexuality and violence.
This causes the teens to believe that in order to be cool they have to be like the medias that are shown.