Create a leadership network of young, talented & diverse advertising professionals
University of Missouri-Columbia
Assessment of the industry suggested the
Few organizations and initiatives exist to empower African Americans in the Advertising industry
Diverse Talent Pool in the industry is limited
Lack of structured leadership and networking initiatives for diverse talent
Minimal training opportunities
Lack of effective career preparation for recent college graduates
Lack of exposure at the college level to the vast world of advertising, media and marketing opportunities in diverse communities
4. Recent Industry Findings
Black college graduates in advertising earn 80 cents for every dollar earned by their white counterparts.
The total U.S. population is 12.8% African-American. Blacks should represent 9.6% of advertising professionals and managers, according to U.S. Census Bureau and U.S. Equal Employment Opportunity Commission estimates. But actual representation falls dramatically short of that expectation -- about 55% short.
Blacks are only 10% as likely as their white counterparts to hold a position that pays $100,000 or more per year.
Compared with the overall U.S. labor market, the advertising industry fares significantly worse on eight measures of employment for black managers and professionals -- by an average of 36.7%.
The Madison Ave Project: Research Study Conducted by Bendick & Egan Economic Consultants - Jan. 2009
The media message is a strong influencer to consumers in our community, often telling them what to think, as opposed to what to think about.
There is a responsibility & standard of ethics for the purveyors of todays media in advertising, news, music, TV/Film, etc.
The solution of erasing the color line within Madison Ave and making change should come from within the group most affected
6. What is The Marcus Graham Project?
The Marcus Graham Project (MGP) is a leadership
network with the intent strategically focused
on building the next generation of diverse leadership
& change agents in the media, advertising,
entertainment and marketing industry.
7. Who is Marcus Graham?
Marcus Graham is a fictitious
character in the movie Boomerang.
He is likely the first mass-media
image broadcast to the modern
urban audience showing the
possibilities in the Media, Marketing,
& Advertising industry.
8. Who MGP Serves:
African American / Urban Males
Primary: Working Professionals (Entry-level to midlevel)
Secondary: Students (high school & college)
Career Interests: Advertising, Media, Marketing, Public Relations, and Entertainment
Individuals with a strong desire for achievement & leadership
9. Areas of Focus
Resume & Portfolio Development *
Job Placement & Search Assistance *
White Paper Development
Sounding Board - Campaign Feedback
Partnership with corporations & social change initiatives
* Current activity
10. Marcus Graham Project Social Networking Site Components
Industry Related Blog Posts
Quarterly Online Radio Discussion
HR Question of the Week
Relevant Industry Event Listing
11. Future Goals of MGP
Develop partnerships/relationships with colleges, ad agencies and trade organizations (I.e. AAF, AAAAs, ADCOLOR, NABJ, etc.)
Solicit Corporate/Brand Sponsorship for campaign opportunities
Develop TV or web TV programming that highlights the work of the project and exposes the greater public to the industry
Designate official HQ for initiative and build out facility
Establish boot camp or institute as an in-depth apprenticeship