MGP Overview

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  • 1. The Marcus Graham Project Overview
  • 2. Background
    • The Marcus Graham Project originally
    • Began as a challenge from a mentor of the
    • project:
    • Create a leadership network of young, talented & diverse advertising professionals
    • Larry Powell
    • Assistant Professor
    • Strategic Communication
    • University of Missouri-Columbia
    • Dec 2003
  • 3. Background
    • Assessment of the industry suggested the
    • following:
    • Few organizations and initiatives exist to empower African Americans in the Advertising industry
    • Diverse Talent Pool in the industry is limited
    • Lack of structured leadership and networking initiatives for diverse talent
    • Minimal training opportunities
    • Lack of effective career preparation for recent college graduates
    • Lack of exposure at the college level to the vast world of advertising, media and marketing opportunities in diverse communities
  • 4. Recent Industry Findings
    • Black college graduates in advertising earn 80 cents for every dollar earned by their white counterparts.
    • The total U.S. population is 12.8% African-American. Blacks should represent 9.6% of advertising professionals and managers, according to U.S. Census Bureau and U.S. Equal Employment Opportunity Commission estimates. But actual representation falls dramatically short of that expectation -- about 55% short.
    • Blacks are only 10% as likely as their white counterparts to hold a position that pays $100,000 or more per year.
    • Compared with the overall U.S. labor market, the advertising industry fares significantly worse on eight measures of employment for black managers and professionals -- by an average of 36.7%.
    The Madison Ave Project: Research Study Conducted by Bendick & Egan Economic Consultants - Jan. 2009
  • 5. Rationale
    • The media message is a strong influencer to consumers in our community, often telling them what to think, as opposed to what to think about.
    • There is a responsibility & standard of ethics for the purveyors of todays media in advertising, news, music, TV/Film, etc.
    • The solution of erasing the color line within Madison Ave and making change should come from within the group most affected
  • 6. What is The Marcus Graham Project?
    • The Marcus Graham Project (MGP) is a leadership
    • network with the intent strategically focused
    • on building the next generation of diverse leadership
    • & change agents in the media, advertising,
    • entertainment and marketing industry.
  • 7. Who is Marcus Graham?
    • Marcus Graham is a fictitious
    • character in the movie Boomerang.
    • He is likely the first mass-media
    • image broadcast to the modern
    • urban audience showing the
    • possibilities in the Media, Marketing,
    • & Advertising industry.
  • 8. Who MGP Serves:
    • African American / Urban Males
    • Primary: Working Professionals (Entry-level to midlevel)
    • Secondary: Students (high school & college)
    • Career Interests: Advertising, Media, Marketing, Public Relations, and Entertainment
    • Individuals with a strong desire for achievement & leadership
  • 9. Areas of Focus
    • Career Development
      • Resume & Portfolio Development *
      • Master Class
      • Mentorship *
      • Job Placement & Search Assistance *
    • Industry/Consumer Research
      • White Paper Development
      • Research
      • Sounding Board - Campaign Feedback
    • Campaign Development
      • Partnership with corporations & social change initiatives
    * Current activity
  • 10. Marcus Graham Project Social Networking Site Components
    • Member Profiles
    • Industry Related Blog Posts
    • Quarterly Online Radio Discussion
    • Chat Room
    • HR Question of the Week
    • Relevant Industry Event Listing
    • Multimedia Galleries
    • Job Listing
    • Quarterly Newsletter
  • 11. Future Goals of MGP
    • Develop partnerships/relationships with colleges, ad agencies and trade organizations (I.e. AAF, AAAAs, ADCOLOR, NABJ, etc.)
    • Solicit Corporate/Brand Sponsorship for campaign opportunities
    • Develop TV or web TV programming that highlights the work of the project and exposes the greater public to the industry
    • Designate official HQ for initiative and build out facility
    • Establish boot camp or institute as an in-depth apprenticeship
  • 12. Contact
    • Lincoln C. Stephens
    • Project Founder
    • (972) 897-9985
    • [email_address]
    • http://marcusgrahamproject.ning.com