Embed Size (px)
DESCRIPTION
Citation preview
The last 12 months have shown dramatic changes in the radio market with the latest JNLR results showing that listeners continue to move from national to local/regional radio, which now has a 46% market share.
One of the biggest issues that has faced radio in the last 12 months is the reduction in listeners, with the number of adults listening dropping from 87% to 85%. There are a number of issues driving this: while emigration and unemployment are obvious drivers, so too are shorter commuting times, the
growth of the iPod generation and the fact that the JNLR figures do not accurately log listeners from alternative platforms such as online streaming.
RTE Radio 1 has seen some strong book on book increases, with Morning Ireland up 23,000 listeners and Mary Wilson gaining a further 10,000. 2FM’s Ryan Tubridy has seen his first figures for his new mid morning show, which are 26% lower than the average quarter hour being delivered by Gerry Ryan 12 months ago. While many will say this is a weak return, it should be noted that this is a new show, with new content and will take time to find its feet.
There is no doubt that Ray D'Arcy holds the top spot amongst the mid morning shows, delivering 219,000 listeners daily. However it has been another tough book for Dempsey, with a further loss of 10,000 listeners and while he retains his number two spot, behind Morning Ireland, this position is far from secure.
There has been minimal movement in the market share in Dublin, with Radio 1 still the dominant station. 98FM holds top spot among local stations with a 11.6% share of all adults.FM104 is the preferred choice for 15-34 year olds with 21.5%, while Spin continues its dominance of the 15-24 category with a growing 36.3%.
Read more here.
This week: From the blog: JNLR results and analysisVideos from our Digital ConferenceA few words from Conor WhiteThe latest TV and Search Information
twitter.com/MindshareIRL
m-insights.blogspot.com
18th February 2011
All you need to know about Google Places by Ollie Smith. Read Here.
The Paid Search Charter - Avoiding the Smoke and Mirrorsby Ciaran Norris. Read Here.
from the blog
JNLRConor White, Head of Radio
cork airport crash
ernest shackleton
plane crash cork
thomas edison
valentines poems
cork airport
jedward
lady gaga
valentines
rte news 70%
200%
250%
300%
700%
850%
1500%
1500%
1500%
1500%
INSIGHTS & ANALYSISGOOGLE TRENDS
18TH FEB
Rising Searches (last 7 days)
11th Feb - 18th Feb 2011
Google This! During the week, Google paid homage to Anglo-Irish explorer Ernest Shackleton and to Thomas Edison, with search volume rising accordingly. Incidentally, Edison didn’t invent the lightbulb. It was a Newcastle pharmacist called Swan the year before - who had an impressive head for science, but not so much for PR or patent stealing... It would seem that romantic Ireland is not dead and gone, as the past seven days saw many of us ‘googling’ some romantic valentine’s poems for our significant others. In entertainment, Jedward have been searched by fans and non-fans alike as they’re set to be our Eurovision entrants. Knowing the political minefield that is Eurovision points system, we hope they don’t take ”Ireland, nil points” too personally. However nobody can beat the excitement that was created by Lady Gaga online, in anticipation of her new single ‘Born this Way’. An avid user of Twitter and Facebook, Lady Gaga knows how to use social media to promote a brand.
Mindshare analyses the search volume within Ireland to establish patterns and trends of information people are searching for over certain time periods.
Rising Radio Searches (last 30 days)
18th January - 18th February 2011
lmfm
kclr radio 1
Joseph SwanValentines
Lady Gaga’s new album
Breakout
cork chelsea
torres
bbcegypt
andy gray
Rising News Searches (last 30 days)
18th January - 18th February 2011
youtube fine gael torres
cork crash
sky sports today fm livenova radio
nova radio 1
radio 5 live
Breakout
Breakout
Breakout
Rising searches are based on the increase in volume from a base volume seven days ago. When ‘Breakout’ is recorded, the base figure was too low to record them.
things to do1
holidays2
zoo3
badoo
4 thomas cook
5
tenerife
6 dublin zoo
7 thomson
8 budget travel
9
holidays direct10
Rising Activities
2010 vs 2009
Rising Entertainment
last 7 days vs. previous 7 days
grammys 2011
Breakout
bafta
Breakout
born this way
+1,000%
lady gaga
+440%
jedward
+350%
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights. The data is owned and curated by Google, but available for public access.
For more information contact Finian Murphy ([email protected]) or +353 1 415 0300
true grit
+250%
rte news
+70%
Conor White, Head of Radio
What is your role in Mindshare?
I’m Head of Radio here in Mindshare. Radio is a very important part of Irish life and of our Irish oral culture.I book in campaigns, competitions and sponsorships for our clients. I also keep an eye on all the latest data (such as that which appears in the JNLR blog post this week).
What media developments are you keeping an eye on?
The inevitable alliance between social media and TV - making TV a more social experience. It seems it is only a matter of time before everyone is updating their Facebook statuses during real time broadcasts all from one platform! What's your favorite recent campaign?
The Lotto ‘Rainbow’ ad always puts a smile on my face, but I have to admit Lynx’s recent ‘Fallen Angles’ gets my vote!
Who are your role models?Tony Soprano, Del Boy and Gordan Gekko... obviously.
NEW
eurovision
+550%
born this waygrammysbrit awardseurovisionjim corradeleavril lavigne
grenade lyricslady gagabruno mars
Rising Searches in Music
NEW
NEW
- 1
+2
- 6
+1
+1
NEW
Our digital conference
has been posted to
our YouTube channel!
Click here for the vital
insights and statistics
for mobile and digital
in Ireland.
P&G
Unilever Ire
landEirco
m
Reckitt Benckiser
Renault Ireland
O2 Ireland
Johnson & JohnsonDanone Ford UPC
430504538551557567644725
1,0171,178
TV News
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
TV viewing this week has not changed too much from
last week. However, news and political coverage is
receiving a lot of attention in lieu of the upcoming
general election obviously.
A new series of Dragon’s Den hits our television screens
this coming Sunday at 9.30PM.
The Late Late Show scored well with its special
Eurovision episode amongst the Adults 15-34. Jedward
now (as mentioned above) are going on to represent us
in the Eurovision.
RTE are seeking sponsors for two of their high rating
shoes - Off the Rails and The Restaurant. Both are
excellent opportunities for Housekeeper/female brands.
Top TV Advertisers 24th Jan - 30th Feb 2011
O2 Prepay
UPC Tri
ple Play
Sky Brand
Cost Plus
Sofas
Toyota Auris
123.ie
RSA Anti-Drug
s
McDonalds
Renault
Cars
Supervalu
234264275284294298311395430
557 Top 10 Brands 24th Jan - 30th Feb 2011
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data.
For more information contact Jill Robinson ([email protected]) or +353 1 415 0300
Mrs Brown's Boys
Eastenders
Coronation Street
The Late Late Show
Operation Transformation
Emmerdale
Raw
Fair City
Grey's Anatomy
RTE News 9 7.77.9
8.68.79.09.29.3
11.612.112.3
The Frontline Leader’s DebateMost people watching television on Tuesday evening (15th of February), tuned into the Leader’s Debate on RTE’s The Frontline. Of all those watching television between 9.35PM and 11.05PM, 60% were following the debate. The 90 minute broadcast was watched by an average of 961,000 people - the highest rating for a programme so far this year.
The audience numbers peaked at one million at 10PM and a total of 1.5 million tuned in at some stage.
The final Leader’s Debate will be on RTE next Tuesday, 22nd of February when the leaders of FF, FG and Labour will be in the Prime Time studio for a programme presented by Miriam O’Callaghan. It will broadcast at 9.35PM on RTE One.
Mrs. Brown’s Boys
RTE News 9
Operation Transformation
Coronation Street 20
The Late Late Show
Fair City
Eastenders
Raw
All Ireland Talent Show
Saturday Night Show 15.616.317.318.318.519.119.2
20.423.2
27.3
