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Análise de Mercado Agosto de 2013 www.gigigo.com

Mobile Analysis | Brazil vs World

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Page 1: Mobile Analysis | Brazil vs World

Análise de Mercado Agosto de 2013

www.gigigo.com

Page 2: Mobile Analysis | Brazil vs World

2 Celulares no Brasil

250M

255M

260M

265M

270M

Jun-12 Dez-12 Mai-13 Jun-13

Linhas Móveis

Fonte: TELECO

Page 3: Mobile Analysis | Brazil vs World

3 Smartphones no Brasil

0M

6M

12M

18M

24M

30M

36M

42M

48M

54M

60M

1T11 2T11 3T11 4T11 1T12 2T12 3T12 4T12 1T13

5449424029262625

14

Fonte: Abinee (Baseado nos dados da IDC)

Page 4: Mobile Analysis | Brazil vs World

4 Smartphones Unit Shipments

0M

7M

15M

22M

29M

37M

44M

51M

58M

66M

73M

1T12 2T12 3T12 4T12 1T13 2T13

7.46.16.66.310.211.9

6.86.06.47.47.811.1

31

37

48

2726

35

7271

64

56

50

44

no MUNDO

Samsung Apple BlackBerry Nokia

Fonte: IDCNota: Considerando Inicio e Fim de ano fiscal da Rim de Dezembro a Novembro.

* Fonte: Strategy Analytics* *Baseado em outros do IDC

Alguns dados da LG não foram fornecidos.

Page 5: Mobile Analysis | Brazil vs World

SMARTPHONES NO MUNDO | 2T13

No 2 º trimestre de 2013, segundo pesquisa realizada pelo IDC, foram embarcados 237,9 milhões

smartphones no mundo, um aumento de 42,3% em relação ao 2T12.

Page 6: Mobile Analysis | Brazil vs World

6 BlackBerry e Nokia no Mundo

0M

3M

6M

9M

12M

15M

18M

21M

24M

27M

30M

1T12 2T12 3T12 4T12 1T13 2T13

6.866.47.47.8

11.1

7.46.16.66.310.211.9

Nokia BlackBerry

Fonte: IDCNota: Considerando Inicio e Fim de ano fiscal da Rim de Dezembro a Novembro.

Page 7: Mobile Analysis | Brazil vs World

7 Sobre Microsoft

0k

36k

73k

109k

145k

Aplicativos

145kMais de 100 Milhões de cópias vendidas de Windows 8 e Windows Phone maior crescimento entre Smartphones

Fonte: Canalys

+

according to Canalys (May 2013)

Page 8: Mobile Analysis | Brazil vs World

Sobre BlackBerry8

0k

30k

60k

90k

120k

BB10 apps

120kMuito impressionante, considerando que o BB10 só foi lançado em Janeiro de 2013.

Fonte: Canalys (May 2013)

according to Canalys (May 2013)

+

Page 9: Mobile Analysis | Brazil vs World

9 Smartphones por Sistema

0M

40M

80M

120M

160M

200M

Volume 1Q12 Volume 1Q13

6.3m9.7m 7m3m

37.4m35.1m

162.1m

90.3m

Android iOS Windows Phone BlackBerry OS

IDC Worldwide Quarterly Mobile Phone Tracker, May 2013

Page 10: Mobile Analysis | Brazil vs World

10 Smartphones Taxa de Penetração

9%

2011

18%

2012

Brasil

48%

2012

Mundo

44%Apenas Internautas2011

Fonte: Conect IBOPE

Page 11: Mobile Analysis | Brazil vs World

0 min.

22.5 min.

45 min.

67.5 min.

90 min.

Celular Smartphone Tablet

71 min.74 min.

42 min.

79 min.84 min.

59 min.

Fonte: Conect IBOPE

Brasil Mundo

Média de Uso por dia11

Page 12: Mobile Analysis | Brazil vs World

12 Top mobile markets: The 100 million club

0

700

1,400

2,100

2,800

3,500

4,200

4,900

5,600

6,300

7,000

266m321m699m

1,155m

6,835m

China Índia USA Indonésia Brasil

Fonte: mobithinking

Page 13: Mobile Analysis | Brazil vs World

13 Worldwide mobile device shipments: 2012 and 2016

0

150

300

450

600

750

900

1050

1200

1350

1500

2012 2016

0.318

169m215m

383m

114m

1342m

694m 660m

770m

58m122m

Basic phone Feature phone Smartphone Tablet Notebook Netbook

Fonte: Canalys (Feb.2013)

Page 14: Mobile Analysis | Brazil vs World

14 Smart connected device market: by product category

Desktop PC12%

Portable PC17%

Tablet11%

Smartphone60%

Source: © IDC (Feb 2013)

Type of Device 2012 shipments

Smartphone 722.4m

Tablet 128.3m

Portable PC 202m

Desktop 148.4m

Page 15: Mobile Analysis | Brazil vs World

15 Activities performed: by smartphone users

Fonte: Nielsen (Feb.2013)

at least once a month

SMS85%

Web Browsing

69%

Email66%

SocialNetworking

75%

Apps74%

Streaming music39%

Instantmessaging

57%

Vídeo / Mobile TV

43%

Page 16: Mobile Analysis | Brazil vs World

16 Revenue distribution: by platform

Fonte: VisionMobile (Jan.2013)Survey sample: 2,534 developers

according to VisionMobile

Android20%

BlackBerry14%

HTML527%

iOS11%

Windows Phone20%

Not interested in money | Earnings N/A

Below poverty level | Bellow $500 per app/month

Android54% BlackBerry

68%

HTML545% iOS

55%Windows Phone

61%

Above poverty line | Above $500 per app/month

Android26%

BlackBerry18%

HTML529%

iOS34%

Windows Phone19%

Page 17: Mobile Analysis | Brazil vs World

Obrigado www.gigigo.com