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Chief Information Officer, Northern Kentucky University, Presented for The Circuit and discussed the various mobile platforms and the pros and cons of each
9/27/2010
1
Northern Kentucky University
Enterprise Mobile
Agenda
Defining “Enterprise Mobile”
Industry Landscape/Strategy
Mobile at NKU’s College of Informatics
Q&A
9/27/2010
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Mobile Today –How did we get here?
Video Credit: Sybase, Inc.
(Video Credit: Sybase, Inc.)
9/27/2010
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Enterprise – What is a mobile device? Smart Phones
Mobile Phones
Laptops
Tablets
Net-books
Rugged Devices
Barcode Scanners
RFID
…
Mobile Reality
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The Enterprise Mobile Puzzle
BusinessBusiness Consumer/CustomerConsumer/CustomerMobileMobile
ProductivityProductivity Infrastructure-Management-Security
Infrastructure-Management-Security
EnterpriseEnterprise
1st Generation Enterprise Mobile email, calendaring, messaging and PIM
Available for > ten years
Approximately 85% of North American companies have deployed wireless email as an example
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2nd Generation Enterprise Mobile
“mobilize” their business processes
Travel & Expenses
Customer Relationship Management (CRM)
Mobile dashboards
Productivity is/was the goal
3rd Generation Enterprise Mobile Move past “productivity” apps
Will grow from the pervasive availability of network access
Will take advantage of the advanced features of the devices
GPS,HD video cameras are becoming standard and are creating new application categories
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SAP impact on the enterprise
“We’re going to workflow‐enable smart phones so you can have meaningful, transactive interactions with your process systems,” said Keith Costello, executive vice president for business analytics at SAP
At some point, CIO’s will expect their vendors to provide mobile access transparently
ROI of Mobile Solutions Internal Decrease costs Productivity – 24x7 access does impact the bottom line Responsiveness to business decisions
Increased Revenue/ business due to efficiencies
External Increased Revenue Increased customer base Customer retention through mobile enhanced services New Products
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Infrastructure Architecture
INFRASTRUCTURE IS BULK OF INVESTMENTMobile App Mobile App
Today’s Discussion Defining “Enterprise Mobile”
Industry Landscape/Strategy
Mobile at NKU’s College of Informatics
Questions and Answers
9/27/2010
8
Enterprise Mobile Platforms iOS (iPod, iPhone, iPad)
Android (Multiple Device Manufactures)
RIM (BlackBerry Devices)
WebOS (Palm Devices)
Windows Phone 7
Symbian
Mobi Sites
Platform Independence
iOS First with app store
Most available apps
Stringent review process
Single device manufacture
One carrier
GSM technology
Strong consumer brand
Uniformity/ease of use
Development Cost
Cost to end user
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Android Open source software
Quickly growing app store
Multiple device manufactures
Ties to Google
Cost to end user
Strong consumer brand
Questions of uniformity
Largely customizable
Multiple carriers
Third party app
RIM
Limited app availability
Single device manufacture
Multiple carriers
Business market penetration
Focus on security
Development cost
Cost to end user
Uniformity/ease of use
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WebOS Limited app availability
Multiple device manufactures
Multiple carriers
Business and consumer users
Development cost
HTML, Java, AJAX, C
Cost to end user
Tied to struggling brand
Impact of HP?
Windows Phone 7 Limited app availability
Multiple device manufactures
Multiple carriers
Business and consumer users
Development cost
Cost to end user
Experience in the enterprise
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Symbian Top OS worldwide
Multiple device manufactures
Multiple carriers
Business and consumer users
Development cost
Cost to end user
Losing market share
Recently went open source via Symbian Foundation
Mobi sites Available on variety of
platforms & devices
Varying compatibility/ease of use with device hardware
Development cost
Cost to end user
Not available without internet connection
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Platform Independence Mobile web HTML5 and CSS3 More portability
Lose native functions
Adobe Adobe Flash Platform Flash War
WebKit Produce apps & compile for any
platform
Dell
IPAD changes everything again 120 million iOS devices
sold by September 2010
In 80 days, Apple created a $2 billion business with the iPad
Apple created an entirely new market –the “third screen”
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Mobile Sweet Spot
Design
Geo-Location
Social
Design
Security
Reliability
Portability
Business Consumer
Delta iPhone App
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Forecasting 2015 mobile web will surpass desktop use
iOS and Android will continue to grow in market share as Windows Mobile, RIM,WebOS and Symbian decline
Continued integration will take place with mobile strategy and social technologies
Mobile retail growth with location technology & real-time technology
The Mobile Cloud is going to accelerate the adoption of mobile technologies in businesses
Today’s Discussion Defining “Enterprise Mobile”
Industry Landscape/Strategy
Mobile at NKU’s College of Informatics
Questions and Answers
9/27/2010
15
Mobile/Web @ NKU’s COI Full mobile lifecycle strategy and development Strategy definition and refinement Mobile project management Mobile development Mobile marketing, branding, and design
Website concept, design, and implementation
Social/Web 2.0 development
Research Projects
Mobile at NKU Mobile Learning apps (iNKU)
Consumer apps San Ramon Fire Department Alerting applications (Alerts4me)
Several Enterprise Apps
