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February 7, 2013
Mobile Commerce Apps with eBay Inc. APIs
Pragati Ogal Rai
Mobile Developer Evangelist, PayPal
@PayPalDev
@pragatiogal
AGENDA
Changing Face of Commerce
About eBay Inc.
eBay Inc. Developer Offerings Inc. Developer Products
3
Six Trends Shaping Consumer Behavior
Global Social
Mobile Local
DigitalService & delivery
4
Consumer Behavior is Changing Commerce
Promotions & coupons
Mobile commerce
Payments
Location-based services
In-store research
Self-scanning & self-checkout
Social commerce
Loyalty
Mobile shopping lists
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…leading to the blending of online and offline commerce
Yesterday Tomorrow
Online 6%
Web-influenced
offline37%
“Commerce”Offline
Today
Online 4%
Offline
Source: ForresterSource: Forrester, Euromonitor and Economist Intelligence Unit
Source: Economist Intelligence Unit
2013 = $10T2008 = $325B
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… supported by a large portfolio of commerce brands
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eBay Inc. Developer Offerings
Local Inventory Milo
Barcode Scanning RedLaser
Recommendations Hunch
Marketplace eBay
Card Scanning Card.io
Storefront Magento
PaymentsPayPal
IdentityPayPal Access
Point of SalePayPal Here API
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• Millions of products from 50,000+ stores
• Real time information
• API allows both mobile and web developers
https://apigee.com/console/gomilo
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http://redlaser.com/developers
• iOS & Android SDKs for phones & tablets
• 1D, 2D codes, 15+ code types
• Works on 99+% of devices
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http://www.hunch.com
Personalized recommendations tailored
just for you!
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APIs for shopping, trading, finding, best
match, alerts, feedback, merchandising …
https://www.x.com/developers/ebay
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https://www.card.io/integrate
• Scan a credit card using the device's camera
• iOS and Android SDK
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http://www.magentocommerce.com
• Built using open source technologies
• Community Edition
• Support for iOS and Android
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https://www.x.com/developers/paypal
• Web based payment
• In-app payments
• Point of Sale payments
• Commerce Identity
• Reporting & Analytics
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Web Based Payments
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In-app Payments
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In-app Payments
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Identity: Once upon a time..
1. Forrester Research 2. Blue Inc.
• 23% - customers who abandon carts when asked to register1
• 45% - leave website when they can’t remember their password2
• 25 - average number of online accounts per user1
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PayPal Access: Your Commerce Identity
• Single sign-on
• Enter and update billing and shipping information once
• Commerce identity. PayPal is trusted by consumers to keep their information secure and respect their privacy
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Delivers Actionable Consumer Data
Informatics Data Examples
Online activity: who customer is & how they purchase– Time of last purchase– Frequency of online purchase– Average amount per online purchase– More…
Category of purchase history– UPC code – eBay category (420K categories)
i.e. women's clothing jeans, women's junior’s jeans, women's petites jeans
Real-time data: Enables targeted offers, even on first visitAll online transactions
PayPal Informatics data covers up to 60% of online
transactions*
PayPal Informatics
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PayPal Access: Sample Code
https://github.com/SeraphimSerapis/PayPal-Access-Android-Example
https://github.com/paypal/paypal-access
