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From MDM to MDM: From Managing Devices, to Apps, to Data Jesus Rodriguez, KidoZen

Mobile Data Management, The Next Frontier of Enterprise Mobility

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From MDM to MDM: From Managing

Devices, to Apps, to DataJesus Rodriguez, KidoZen

Welcome Back!

About Me• Hackerpreneur• Co-Founder KidoZen, Inc• Advisor to software companies(Microsoft, Oracle….)• Board member• Speaker, Author• Investor• http://jrodthoughts.com• http://weblogs.asp.net/gsusx • https://twitter.com/jrdothoughts • http://kidozen.com

Enterprise Mobile-First PaaS

Messaging APIs

LOB Connector Services

App Center Storage APIs

HTML5 Hosted Apps

Security APIs

Integration APIs

SDKs

KidoZen

Your Datacenter

Customers

Agenda• A quick story about mobile operations management• From MDM(devices) to MDM(data)• An effective model for managing and securing mobile

business data

•We are not going to talk about KidoZen!

A quick story about mobile operations management

It Started When People Began Using their Smartphone for Work

And The Obvious IT Answer Was: Let’s Manage the Device

Technologically Trivial….

And Yet So Necessary….

The Industry Exploded….

And Some Incumbents Got In the Game

We Are Passed The Hype….

Something to think about: The golden days of MDM are behind us….

What Happened Next?

Organizations Started Build Apps

I want an app!

And Managing Devices Wasn’t Enough…

The Mobile App Management Space Emerged

And The MDM Vendors Started Getting into the Space….

Something to think about: MAM is becoming an extension/feature of MDM platforms…

What Happened Next?

Organizations were Ready for the Next Level of Mobile Ops

Management

Mobile Business Data Management

It Makes Perfect Sense

Managing Devices

Managing Apps

Managing Business

Data

And Yet There Is No Solution….

We Can Manage Files

But Not Business Data

Why Is That?

Enterprise mobile solutions are just

reaching the necessary maturity level to enable the management and

security of business data

Enterprise Mobile Maturity vs.

Management Granularity

Mob

ile

Solu

tion

s

Mark

et

Matu

rity

Mobile Ops Management Granularity

Mobile connectivity to line of business systems

remains a challenge for most organizations

Something to think about: An enterprise mobile middleware is required to enable the management and security of mobile business data

A simple management and access control model for your mobile business

data

The DNA of Mobile Business Data Access

• Mobile App-to-LOB real time access (in-transit)• LOB-Mobile App event based access (in-transit)• Mobile data cached in the cloud (at rest)• Mobile business data cached in the device (at rest)• Mobile business data in the app (in use)

Access Model

• Network, Carrier• Location• Access Frequency• Device

Contextual

• Small data sets• Secured

Mobile-First Data

Source

How to manage my mobile business data?

Mobile Business Data Management

Managing Business Data In-Transit

Managing Business Data At-

Rest

Managing Business Data In-

Use

Managing Mobile Business Data In-Transit

Mobile Business Data Management = Mobile Data Sources

+ Context-aware-mobile-first

policies

A Mobile Data Sources is the unit of data

accessed by your enterprise mobile apps

Enterprise Data SourceData Source API

(mobile middleware)

Mobile Data Access Control Engine

1-Mobile app invokes a data access API to request Access to the corporate data source

2-The request is evaluated against multiple mobile data management policies

3- The result from the mobile data access policies is produced

4- If the request is compliant with the mobile data access policies, the API call to the business data source is executed

5-The results of the data access operation are produced

6-The mobile app can

A Mobile Data Management Architecture Model

Context-Aware Mobile-First Data-Policies

• Geo-location based policies• Device based policies• App based polices• Network based policies• Mobile client based policies

• Require dual factor challenge if accessed outside North America

SAP Accoun

ts

Geo-location Based Mobile Business Data Policies

• No accessed from a jail broken iPhone

SalesForce.com Leads

Device-Based Mobile Business Data Policies

• Require encryption when accessed from an AT&T network

Siebel Opportuniti

es

Network-Based Mobile Business Data Policies

• Can be accessed by the top order application

• Require dual factor challenge if accessed from any other app

Oracle EBS

Orders

App-Based Mobile Business Data Policies

• Require HIPAA compliance communication and can’t be accessed from Windows Phone devices

EPIC Patient Records

Compliance Mobile Business Data Policies

• Can’t be accessed from people in the HR department (AD role)SharePoint

Content

People –Based Mobile Business Data Management Policies

Managing Mobile Data At-Rest

At-Rest Mobile Data Management

• Secure SQLLite• Encrypt and sign at-rest

mobile business data

Secure Mobile Offline Storage

• Offline data expiration policies

• Key lifetime policies

Offline Mobile Data

Management Policies

Managing Mobile Data In-Use

In-Use Mobile Data Management

• Encrypt and sign In-Memory data

Secure Mobile

Data In-Use

• In-Memory data expiration policies

• Key lifetime policies

In-Memory Mobile Data

Management Policies

Imagine if…We could extend our enterprise mobile app store with the data sources your mobile apps are using!

Mobile Device Management

Policies

Mobile Application Management

Policies

Mobile Data Management

Policies

Mobile Operations Access Control Pipeline

If you had that type of mobile data management

solution….

How Much Would you Really Care About Devices and Apps

Managing Devices

Managing Apps

Managing Business

Data

Something to think about: Effectively managing your mobile business data is the ultimate goal of a mobile operations infrastructure

Summary

• Enterprise mobile operations management has evolved from the management of devices to apps to data

• Mobile business data management is the crown jewel of enterprise mobile management

• Mobile business data management is about applying context-aware-mobile-first policies to mobile data sources

• An enterprise mobile middleware infrastructure is required to effectively manage your mobile business data

[email protected]

http://www.kidozen.comhttp://jrodthoughts.comhttp://twitter.com/#!/

jrodthoughtshttp://weblogs.asp.net/gsusx