Embed Size (px)
DESCRIPTION
Are you a mobile developer? Why don't you develop games? It's so interesting and profitable. All you need for success is a high quality product, appropriate niche, effective marketing strategy and reliable partners for promotion. Watch this presentation and learn about mobile game market peculiarities and characteristics of different game genres and their audience. The report for Lviv MDDay was presented on September 21, 2013 by Rostislav Chekmaryov, business development manager of the company Renatus Media, LLC. http://renatus.com
Citation preview
Business opportunities based on cooperation & partnership
“Mobile developer: create games, it's cool and profitable”
Development plan: the agony of choosing.
• Choose a genre• Choose a niche• Choose a platform
Genres and their representation on app markets
Tendency — from casual to mid-core games
Casual games
• Cheerful games or puzzles with a strong tendency towards adventure and mystic genre.
• Brief daily sessions lasting from 20 minutes to 1 hour’
• Business model:
Free2play / Freemium
• Audience: 60% - women aged 35+, living in the USA and EU.
• 40% - men aged 8 to 22
Mid-core games
• Vast, well-developed game worlds. Mostly strategy and RPG genres. ‘Fantasy’ is the most popular trend.
• Daily play sessions lasting from 30 minutes to 3 hours
• Business model: Monetization through subscriptions, micro-transactions, virtual goods
• Audience: 70% - men aged 16 to 30
Hardcore games
• The top-quality titles with a well-thought gameplay and rich graphics. Games mainly based on war, fiction or science fiction themes with a high level of violence.
• Daily play sessions lasting from 2 to 5 hours
• Business model: Monetization through subscriptions, microtransactions, virtual goods
• Audience: 80% - men aged 20 to 35
Statistic data
Kingdom of Camelot
The Hobbit: Kingdoms of Middle-earth
Clash of Clans
Game of War - Fire Age
Newzoo assessed the year 2013 ‘s prospects for mid-core gaming market to reach 1.2 billion $ in the USA and 1.4 billion $ in Europe.
Mid-core games among 20 top grossing games on App Store
Prospective launch pads – Asian market
Monthly ARPPU in Japan is very large — nearly $50
Summary:
Choosing a genre/platform/complexity
Creation of a product with effective monetization and engagement
Choosing a trusted publisher or a promotional partner
Launching a product on proper markets. Wise marketing strategy
Success
