1. Mobile Marketing Campaign Tips That Produce ResultsCoen Mayes - http://coenmayes.comMobile marketing has proven to be one of the fastest growing forms of promotion these days. As businesses see results from their mobile marketing campaigns, they begin to understand the great potential of this type of promotion. Besides that, mobile phone usage has increased and it's become easier to target these users. Even more importantly, with mobile marketing, you are able to target your campaigns towards a very specific demographic, which means higher conversions. You will get good results from your own mobile marketing promotions if you follow the strategies we'll be discussing in this article.It's critically important that you rethink how you spell and "talk" when you're texting your mobile marketing messages. You must create a relationship that is based on trust, and if your language is not appropriate, or not professional, then you will have difficulties. We know you want as much text space as possible, but it's highly important that you do not use something like "4" rather than "for." You will find that people will have a tough time believing you are a legitimate business with all the slang word usage. Also, there is the remote possibility that some people may have difficulty understanding you. Bottom line is proper English in your marketing messages at all times. It's really terribly important that you understand the basics, at least, of writing ads such as ppc ads or classified ads. You'll need to let them know some good things about your product such as a major benefit, and then be sure to include a call to action. When you write your ads, you'll need to talk about benefits and not features, and if you don't know the difference - find out before you write a single ad.Always test small before spending a lot of money, and that applies if you think it's impossible to get around using a feature. Just as in PPC advertising, you will have to test your ads and optimize your campaigns, so they principles are similar.For the greatest responses; you will want to do something that creates a feeling of urgency. We're not making this up, and it based on old school direct marketing that is in turn based on tons of research over many decades of experience. Be careful about what you say, though, because people can sense something isn't right if it sounds way out there. Your offer has to be good and something they really want to have, but there's a chance they may lose out on it. As you can see, there are some definite similarities between internet marketing and mobile, and we hope our mobile marketing tips will help you get started. If you're eager to learn more investing into something like local mobile monopoly can give a jump start and an edge over many mobile agents. One thing's for sure, there is tremendous earning potential with mobile, and you can tap into a truly huge new market for added reach to your IM business. It will take you some time before you actually see results but it won't be too long if you're taking the right steps.
Three Successful SEO Techniques Everyone Should LearnThe number of local searches keeps growing with the internet. The following are a few techniques that will help you with all of your SEO ventures.The best way to start out with local SEO is to imagine that you are one of your prospects using a search engine. Before you can do SEO for your site, you have to get into the customer's mind. Pretend you were using a search engine to find something you were selling, and consider what terms you would most likely search under. Let us suppose you have a store whose specialty is golf accessories. Many people search for the term "golf," but this doesn't describe what you sell, as it includes too many things Likewise, people who type in "golf tournaments" are looking for something other than what your store offers. Someone who enters "golf accessories," though, is a likely customer for your store, so this is the kind of keyword to be focusing on. Many small businesses with websites bypass keyword phrases that are not the most popular but that could still generate customers. And instead aim at highly popular keywords that have lots of traffic. It helps you to target the most effective keywords if you can put yourself in the customer's place. As you test various keywords and come up with more appropriate ones, you will get more traffic and you'll be able to rank well for many different keywords in your niche. It's important to have distinct landing pages if your business has more than one location. For local sites, the rule is to avoid having more than a single listing for one business, but if the business has more than one location, there is no reason not to have a listing for each one. In this case, however, you should have a separate landing page for every location that is about that unique location. What you should avoid is having a home page or single landing page that gets all the traffic from more than one local listing. Dedicated landing pages work in your favor because they ensure that people searching for you will know exactly who and where you are. When it comes to SEO, little details like this can mean a lot.Diversifying your anchor text is something you need to do. Every SEO marketer understands that having long tail keywords is valuable and having them in place can help you better rank your business in the search engines; when you use local SEO that's exactly what you are trying to do. Long tail keywords allow you to play around with the anchor texts of your links, the diversification of your anchor texts and you are better able to expand your efforts. Using "New York Chocolate Store" is just one option available to you if you are selling chocolate in New York (to use one example). Two other things you can use are "Chocolate Store in New York" and "Chocolate Stores in Manhattan, New York." Always remember that search engines place high value on anchor texts and that means that you need to try to use as many different variations as you can if you want to increase your site's rank. In conclusion, if you have always wanted to get targeted local traffic, then this is how you do it. The above techniques work quite well for optimizing your site for local traffic.