Mobile Marketing for Nonprofits with Mobile Apps

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Founder and CEO, Magaly Chocano, of Sweb Development creators of SwebApps, shares the importance for nonprofits to have a mobile presence in three key areas, web, mobile, and social. Having a strategy can provide a great platform for nonprofits to extend their reach by finding new ways to engage not only their existing supporters, but also reach new supporters.



2. Many are wondering if the app frenzy we have been witnessing is just a fashion and, like many others, shall pass.We do not think so. -Stephanie Baghdassarian Research Director, GartnerWednesday, September 21, 2011 3. MOBILE PLATFORMS FAST FACTSWednesday, September 21, 2011 4. FAST FACTS 100 MILLIONTH IPHONE WAS SOLD IN FEBRUARY OF 2011Source: Apple, Financial TimesWednesday, September 21, 2011 5. FAST FACTS 100MILLION BOOKS DOWNLOADED FROMSource: Apple, Financial TimesWednesday, September 21, 2011 6. FAST FACTS 15 MILLION IPADS WERE SOLD IN THE FIRST 9 MONTHS OF ITS RELEASESource: Apple, Financial TimesWednesday, September 21, 2011 7. FAST FACTSOVER15 BILLIONiTunes appdownloadsin 3 yearsWednesday, September 21, 2011 8. FAST FACTS 350,000 ANDROID UNITSSOLD DAILYWednesday, September 21, 2011 9. WHAT DOES THIS MEAN IF THIS TREND HOLDS? 2.45 M SOLD EACH WEEK10.5M SOLD EACH MONTH127.75 M SOLD EACH YEARWednesday, September 21, 2011 10. P.C.S VS SMARTPHONESQ1 2011 94MILLION PCS SOLD 100 MILLION SMARTPHONES SOLD Q2 2011 85 MILLION PCS SOLDSource: 108 MILLION SMARTPHONES SOLDWednesday, September 21, 2011 11. MOBILE US 82 MILLIONSMARTPHONES ARE IN CIRCULATION TODAY IN THE US1 IN 3 PEOPLE IN THE US13 AND OLDER OWN ONE THIS IS EXPECTED TO DOUBLE BY 2015SOURCE: MOBITHINKGINGWednesday, September 21, 2011 12. DO YOU STILL THINK YOU DONT NEED ANY TYPE OF MOBILE PRESENCE?SOURCE: MOBITHINKGINGWednesday, September 21, 2011 13. SOCIAL & SEARCH FUELING THE GROWTHWednesday, September 21, 2011 14. US SOCIAL NETWORK USERSTODAY 64% OF INTERNET USERS IN THE USARE SOCIAL NETWORK USERS.Source: eMarketer.comWednesday, September 21, 2011 15. SOCIAL FEATURES INCREASE MOBILE USAGEReal Time Social Features in Appshas us constantly checking....HAVE YOU CHECKED IN? DID YOU SHARE WITH YOUR FRIENDS? WHAT WAS THAT SONG AGAIN?Wednesday, September 21, 2011 16. MOBILE SEARCHES HAVE QUADRUPULED IN THE LAST YEAR 1 in 7 SEARCHES ARE NOW MOBILEWednesday, September 21, 2011 17. EMERGING PLATFORMS 10 MILLION USERS 3 MILLION CHECK INS A DAYCITYVILLE115 MILLION SUBSCRIBED 10O MILLION USERS 51 MILLION USERS DEC 2010 IN 43 DAYS 23 MILLION USERSWednesday, September 21, 2011 18. BRINGING IT ALL TOGETHERSOCIAL, MOBILE, SEARCH+750 million active users50% of active users log on once a day 130M+ USERSPeople spend +700 billion minutesOVER 350K APPSper month on Facebook OVER 15 BILLION APP DOWNLOADS GOOGLE HAS OVER 1 BILLION UNIQUE USERS WORLDWIDE PER MONTHWednesday, September 21, 2011 19. THE SHIFT TO MOBILE USAGEWednesday, September 21, 2011 20. Last years mobile data trafcwas three times the size of the entire global Internet in 2000.Source: Cisco Visual Networking IndexWednesday, September 21, 2011 21. TIME SPENT ON MOBILE DEVICES US consumers spend, on average, 155 minutes surng the web or using apps on their mobile devices per day.Wednesday, September 21, 2011 22. US MOBILE APP VS WEB CONSUMPTIONWednesday, September 21, 2011 23. NUMBER OF APP DOWNLOADSiTunes App Store15 billion Android Market4.5 billionBlackBerry App World1 billionWednesday, September 21, 2011 24. NON-PROFIT MOBILE STRATEGYWednesday, September 21, 2011 25. Where and how do mobile andsocialstrategy intersect? SOURCE: BETH KANTER MARCH 2011Wednesday, September 21, 2011 26. Non-Prots need twothings: Engagement strategy andto think differently about content. SOURCE: BETH KANTER MARCH 2011Wednesday, September 21, 2011 27. mobile into all channels Integrate of nonprot advocacy, communication, and fundraising campaigns. SOURCE: BETH KANTER MARCH 2011Wednesday, September 21, 2011 28. Important points to consider in your mobile strategy: 1. sign up 2. action 3. donation pages SOURCE: BETH KANTER MARCH 2011Wednesday, September 21, 2011 29. BEST PRACTICESWednesday, September 21, 2011 30. 1.) A well designedwebsite that recognizes a mobilebrowser. Making your web site readable on a mobile phone.2.) Content strategy must incorporate hybridizedcontent for both mobile and stationary sites.3.)Distinguish between portable andmobile. Visualdesign is necessary.4.)Engage . Not just one-way communication. SOURCE: GOOGLE/IPSOS APRIL 2011Wednesday, September 21, 2011 31. 5.) Designapps based on what your audienceneeds.6.) Understand the process oftext/pushnotication to donate campaigns if your goal isfundraising.7.) Dont go mobile for the sake of going mobile. Have astrategy that is integrated with all yourcommunications channels and supports your objectives.8.) Start collecting cell phone numbers now! SOURCE: GOOGLE/IPSOS APRIL 2011Wednesday, September 21, 2011 32. TRENDS TO WATCH FORWednesday, September 21, 2011 33. 1.) Tablets are going to be huge.2.) QRCodes via mobileTHINK SOCIAL, BE MOBILE, ACT LOCALWednesday, September 21, 2011 34. NON-PROFIT SAMPLE APPSWednesday, September 21, 2011 35. Wednesday, September 21, 2011 36. Wednesday, September 21, 2011 37. Wednesday, September 21, 2011 38. Wednesday, September 21, 2011 39. Wednesday, September 21, 2011 40. Wednesday, September 21, 2011 41. CONTACT US FOR ANY OF YOUR MOBILE OR DIGITAL NEEDS: WWW.SWEBDEVELOPMENT.COMMAGALY@SWEBDEVELOPMENT.COM210.617.7260Wednesday, September 21, 2011