Mobile Mojo 2: The Mojo Strikes Back

HELLO

January 19, 2012 // PRSA Greater Fort Lauderdale Chapter

@davefletcher // TheMechanism.com


Dave Fletcher



@davefletcher



#mobilemojo


@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter



A Brand-FocusedDigital Agency



We demystify and guide the use of technology so that it can be used

strategically by our clients



Founded inAugust 2001


Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama




“Computer makers like Apple need to get into phones...”

Stephen BakerMAY 16, 2001 The Wireless Web, with Strings Attached

Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama




Maximizing Your Mobile Mojo



PART II



PART IIThe Mojo Strikes Back


What do YouCarry With You?



Keys,Money,

Mobile Phone.



Keys



http://www.youtube.com/watch?v=R6qxqoi__lk






http://www.youtube.com/watch?v=M5ZcaWcdgKE






Money


NFCNear-field Communications


http://www.youtube.com/watch?v=Y80tSc1b8UI






http://www.youtube.com/watch?v=sjXFOHzt6b4






http://www.youtube.com/watch?v=L_ORpi4OOt0






Keys,

Money,

Phone,


Camera,

Video Recorder,

Music,

Calendar,

Email,

Social Media,

Shopping,

GPS,

etc...


Headlines




Monday 10/10

Tuesday 10/11

Wednesday 10/12



“It’s been my goal, to provide reliable real-time communications around the world. We did not deliver on that goal this week. Not even close.”

Mike LazaridisRIM founder and co-CEO



1

10

100

Oct 2011 Nov 2011 Dec 2011

25.1

38.8 44.5

61.648.7 46.9

7.76.4

4.5

RIM Android iOS

http://techcrunch.com/2012/01/18/among-new-smartphone-adopters-ios-share-rises-while-android-declines/

New Smartpone Buyers Oct 2011-Dec 2011













Best phone of CES 2012: Nokia Lumia 900



http://events.apple.com.edgesuite.net/1201oihbafvpihboijhpihbasdouhbasv/

event/index.html

http://events.apple.com.edgesuite.net/1201oihbafvpihboijhpihbasdouhbasv/event/index.html







Mobile Mojo is Understanding

the Current Mobile Landscape





In 2009, 60% of the humans on earth are reported by the UN

to possess a cellular telephone

75% of those humans are in developing countries

http://www.tgdaily.com/trendwatch-features/41586-60-of-worlds-

population-now-has-cell-phone-highest-ever













Of the World’s 4 Billion Mobile Phones 1/4 used today are Smartphones

3 Billion are SMS Enabled




Everyone Doesn’t Havea Smartphone




96.5% of Global MobileUsers don’t have

an iPhone

http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats









Smartphones and Tablets Drive Nearly 7% of Total U.S. Digital Traffic

80% of all tablet traffic in the U.S. comes from iPads



0

5

10

15

20

4Q10 1Q11 2Q11 3Q11

HP Acer Dell Lenovo Apple

Global Computer Share

Source: IDC, Applehttp://mashable.com/2012/01/13/apple-worlds-top-pc-vendor-ipad/

http://mashable.com/2012/01/13/apple-worlds-top-pc-vendor-ipad/




0

7.5

15

22.5

30

4Q10 1Q11 2Q11 3Q11

HP Acer Dell Lenovo Apple

Global Computer Share

Source: IDC, Applehttp://mashable.com/2012/01/13/apple-worlds-top-pc-vendor-ipad/





0

22.5

45

67.5

90

iOS Android QNX MeeGo WebOS

2010 2011 2012 2015

Worldwide Sales of Tablets

Source: Gartnerhttp://www.gartner.com/it/page.jsp?id=1626414

http://www.gartner.com/it/page.jsp?id=1626414

http://www.gartner.com/it/page.jsp?id=1626414



0

7.5

15

22.5

30

Samsung LG Motorola Apple RIM

April-11 July-11

Source: comScore MobiLensTotal U.S. Smartphone Subscribers Ages 13+

Top Smartphone Manufacturers Global



0

7.5

15

22.5

30

Apple HTC RIM Samsung Motorola

Aug-Oct 11

Source: NielsenTotal U.S. Smartphone Subscribers Ages 13+

Top Smartphone Manufacturers US



315 Million People living in the U.S.

327.6 Million Active Mobile Devices



Out of the 6 billion people on the planet, 4.8 billion have a mobile phone.

http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/

http://www.vagabondjourney.com/travelogue/how-many-cell-phones-in-the-world/




Out of the 6 billion people on the planet, 4.8 billion have a mobile phone.

Only 4.2 billion own a toothbrush.

http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/







Happy Brushing


How do you OptimizeYour Mobile Sitefor all Phones?



How do you OptimizeYour Mobile Sitefor all Phones?


Simplify


How do I Convert Mobile Visitors into Loyal Customers?


How do I Convert Mobile Visitors into Loyal Customers?

Provide Content Designed and Delivered

Specifically for them


WHO


WHERE

WHAT

is your Audience?

are they accessing your content?

do they need?


Should my Company Produce a Mobile App

or a Mobile Website First?



Depends



83% of all smartphone application downloaders use Android or Apple iOS smartphone devices

They mostly discover apps by searching the top app stores and relying on recommendations.

http://www.nielsen.com/

http://www.nielsen.com

http://www.nielsen.com


Mobile Website


Moble App

vs.


Mobile App

More Control over Device

Can be Used Offline

Monetize


Mobile Website

Control of Device is Catching up

Arguably Quicker to Build

Universal Design(on modern smartphones)



Malkin PropertiesMOBILE REDIRECT




WHO


WHERE

WHAT

is your Audience?


do they need?

October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL







My Morning JacketMOBILE APP


October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL



WHO


WHERE

WHAT

is your Audience?


do they need?








If Not You, Who?RESPONSIVE DESIGN



WHO


WHERE

WHAT

is your Audience?


do they need?




Mobile Mojo Helps You to

Predict the Future




Technically Savvy Audience is getting olderhttp://www.geekologie.com/2009/11/this-isnt-your-grandmas-cell-p.php

http://www.geekologie.com/2009/11/this-isnt-your-grandmas-cell-p.php

http://www.geekologie.com/2009/11/this-isnt-your-grandmas-cell-p.php












Siri



http://www.youtube.com/watch?v=7i1NYVaYv8g







http://www.youtube.com/watch?v=aXV-yaFmQNk






THANK YOU!


@davefletcher


Technology

Mobile Mojo 2: The Mojo Strikes Back