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Dave Fletcher, Founding Partner, The Mechanism Delivered on January 19, 2012 to the PRSA Greater Fort Lauderdale Chapter How can you create an internal strategy now for your business to survive and thrive in an omnipresent future dominated by smartphones, gadgets and tablets? Take an inside look at client mobile strategies, case studies and the latest design techniques for harnessing the mobile Web for your business to ultimately help you get your “mobile mojo” working for you.
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HELLO
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.com
Dave Fletcher
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
@davefletcher
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
#mobilemojo
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
A Brand-FocusedDigital Agency
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
We demystify and guide the use of technology so that it can be used
strategically by our clients
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Founded inAugust 2001
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
“Computer makers like Apple need to get into phones...”
Stephen BakerMAY 16, 2001 The Wireless Web, with Strings Attached
Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Maximizing Your Mobile Mojo
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
PART II
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
PART IIThe Mojo Strikes Back
@davefletcher // TheMechanism.com
What do YouCarry With You?
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Keys,Money,
Mobile Phone.
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Keys
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
http://www.youtube.com/watch?v=R6qxqoi__lk
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
http://www.youtube.com/watch?v=M5ZcaWcdgKE
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
Money
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
NFCNear-field Communications
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
http://www.youtube.com/watch?v=Y80tSc1b8UI
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
http://www.youtube.com/watch?v=sjXFOHzt6b4
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
http://www.youtube.com/watch?v=L_ORpi4OOt0
@davefletcher // TheMechanism.com
Keys,
Money,
Phone,
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
Camera,
Video Recorder,
Music,
Calendar,
Email,
Social Media,
Shopping,
GPS,
etc...
@davefletcher // TheMechanism.com
Headlines
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Monday 10/10
Tuesday 10/11
Wednesday 10/12
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
“It’s been my goal, to provide reliable real-time communications around the world. We did not deliver on that goal this week. Not even close.”
Mike LazaridisRIM founder and co-CEO
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
1
10
100
Oct 2011 Nov 2011 Dec 2011
25.1
38.8 44.5
61.648.7 46.9
7.76.4
4.5
RIM Android iOS
http://techcrunch.com/2012/01/18/among-new-smartphone-adopters-ios-share-rises-while-android-declines/
New Smartpone Buyers Oct 2011-Dec 2011
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Best phone of CES 2012: Nokia Lumia 900
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
http://events.apple.com.edgesuite.net/1201oihbafvpihboijhpihbasdouhbasv/
event/index.html
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
Mobile Mojo is Understanding
the Current Mobile Landscape
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
In 2009, 60% of the humans on earth are reported by the UN
to possess a cellular telephone
75% of those humans are in developing countries
http://www.tgdaily.com/trendwatch-features/41586-60-of-worlds-
population-now-has-cell-phone-highest-ever
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Of the World’s 4 Billion Mobile Phones 1/4 used today are Smartphones
3 Billion are SMS Enabled
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.com
Everyone Doesn’t Havea Smartphone
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
96.5% of Global MobileUsers don’t have
an iPhone
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Smartphones and Tablets Drive Nearly 7% of Total U.S. Digital Traffic
80% of all tablet traffic in the U.S. comes from iPads
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
0
5
10
15
20
4Q10 1Q11 2Q11 3Q11
HP Acer Dell Lenovo Apple
Global Computer Share
Source: IDC, Applehttp://mashable.com/2012/01/13/apple-worlds-top-pc-vendor-ipad/
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
0
7.5
15
22.5
30
4Q10 1Q11 2Q11 3Q11
HP Acer Dell Lenovo Apple
Global Computer Share
Source: IDC, Applehttp://mashable.com/2012/01/13/apple-worlds-top-pc-vendor-ipad/
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
0
22.5
45
67.5
90
iOS Android QNX MeeGo WebOS
2010 2011 2012 2015
Worldwide Sales of Tablets
Source: Gartnerhttp://www.gartner.com/it/page.jsp?id=1626414
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
0
7.5
15
22.5
30
Samsung LG Motorola Apple RIM
April-11 July-11
Source: comScore MobiLensTotal U.S. Smartphone Subscribers Ages 13+
Top Smartphone Manufacturers Global
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
0
7.5
15
22.5
30
Apple HTC RIM Samsung Motorola
Aug-Oct 11
Source: NielsenTotal U.S. Smartphone Subscribers Ages 13+
Top Smartphone Manufacturers US
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
315 Million People living in the U.S.
327.6 Million Active Mobile Devices
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Out of the 6 billion people on the planet, 4.8 billion have a mobile phone.
http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Out of the 6 billion people on the planet, 4.8 billion have a mobile phone.
Only 4.2 billion own a toothbrush.
http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Happy Brushing
@davefletcher // TheMechanism.com
How do you OptimizeYour Mobile Sitefor all Phones?
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
How do you OptimizeYour Mobile Sitefor all Phones?
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
Simplify
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
How do I Convert Mobile Visitors into Loyal Customers?
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
How do I Convert Mobile Visitors into Loyal Customers?
Provide Content Designed and Delivered
Specifically for them
@davefletcher // TheMechanism.com
WHO
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
WHERE
WHAT
is your Audience?
are they accessing your content?
do they need?
@davefletcher // TheMechanism.com
Should my Company Produce a Mobile App
or a Mobile Website First?
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Depends
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
83% of all smartphone application downloaders use Android or Apple iOS smartphone devices
They mostly discover apps by searching the top app stores and relying on recommendations.
http://www.nielsen.com/
@davefletcher // TheMechanism.com
Mobile Website
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
Moble App
vs.
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
Mobile App
More Control over Device
Can be Used Offline
Monetize
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
Mobile Website
Control of Device is Catching up
Arguably Quicker to Build
Universal Design(on modern smartphones)
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Malkin PropertiesMOBILE REDIRECT
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.com
WHO
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
WHERE
WHAT
is your Audience?
are they accessing your content?
do they need?
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.com
My Morning JacketMOBILE APP
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.com
WHO
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
WHERE
WHAT
is your Audience?
are they accessing your content?
do they need?
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.com
If Not You, Who?RESPONSIVE DESIGN
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
WHO
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
WHERE
WHAT
is your Audience?
are they accessing your content?
do they need?
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.com
Mobile Mojo Helps You to
Predict the Future
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Technically Savvy Audience is getting olderhttp://www.geekologie.com/2009/11/this-isnt-your-grandmas-cell-p.php
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Siri
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
http://www.youtube.com/watch?v=7i1NYVaYv8g
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
http://www.youtube.com/watch?v=aXV-yaFmQNk
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
THANK YOU!
@davefletcher // TheMechanism.com
@davefletcher
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter