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Presentation by Jari Tammisto, CEO, MobileMonday at the November 2009 event of Mobile Monday Mumbai
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MobileMonday Mumbai
So why MobileMonday?
FUNPersonalInformativeInformativeNetworkingLocally global
==Innovative/unexpectedp
”MobileMonday has power as global grassrootsinnovation network”Anssi Vanjoki, Executive VP, Nokia
”MobileMonday has more immediate global reach thanth h i ti ”any other research organisation”
Risto Siilasmaa, Chairman, F‐secure; Member of board, Nokia
”MobileMonday represents new Linux model”ob e o day ep ese ts e u odeTarja Halonen, President, Republic of Finland
”When we enter new markets, we always connect throughMobileMonday first – it works best”Boaz Zimmermann, Chief architect, Fring
”If you want to know what is REALLY going on you shouldIf you want to know what is REALLY going on, you shouldcheck out MobileMonday” Harri Koponen, CEO, Tele2
”It is already amazing what MobileMonday has achieved”Pekka Ala‐Pietilä, CEO, Blyk
RosettaNet Telecom Council Focus and priority groups
A Web of Wireless ConfusionA Web of Wireless ConfusionMedia and
entertainment
Networkservices
Network operators
services
Handsets andconsumer electronics
Handset manufacturers
Web
Corporate apps.and services
Web innovators
IT mega-vendorsWeb 2.0 communities
and services
Software products
vendors
Consumer electronics Software products
and services
Facebook Mobile Announces 65 Million UsersFacebook Mobile Announces 65 Million Users
Add 45 illi i i h h !!!Adds 45 million in eight months!!!
Macro Trends
• Healthcare crisis drives well‐being
• Globalization of professional services• Globalization of professional services
• Changing corporate boundries
• Role of key emerging markets
• Grumbling infrastructure
• Clash of generations
• Naked companies• Naked companies
• Anxciety society
• Panopticon
User experience trends
• New Social Networks: Full time intimate communityy
• Consumer creativity: collecting, filtering, and
localisinglocalising
• Privacy: Trust and security concerns• Trading up: Digital gifts and status symbols
• Making sense: Strategies to fight information g g g
overload
• The rise of play• The rise of play• Smartmob cities & nomadic mobility
• The changing brandscape• Emotional mobile
Operators still inOperators still in lead!?lead!?
Match Customer Needs
• Behaviour
Increase Customer Loyalty
Behaviour
• Lifestyle Ch i i
Achieving Customer CentricityIncrease Customer Loyalty Characteristics
• Brand• Brand Preferences
• Personal Interests
• Consumption Patterns
Thank you and let’s continue to smile together as ‐ it is Monday!