Embed Size (px)
DESCRIPTION
Citation preview
Contents
1. Trends: “mobile only” population
2. Problems: technologies used by researchers
3. Solution
a) mobile polls: pro et contra
b) MOBIETY – tool for mobile polls
4. Market
600 000 000
850 000 000
1 300 000 000
1 618 000 000
1 734 000 000
2 342 000 000
4 100 000 000
N of owners worldwide
What’s going on?
People don’t use fix phone
• EU 27% • Portugal 48%
• Germany 11%
• Russia 20% (?)
• USA 20%
• Australia 15%
“Mobile only” population!
~30%
~60%
~80%
Russia
penetration rates in Russia, 2009
1,8
2,6
6,8
7,4
9,6
10,8
11,2
11,9
12,9
15,6
0 5 10 15 20
India
Brazil
China
Germany
France
Spain
Russia
Italy
United Kingdom
United States
% of mobile subscribers in the country
Mobile internet penetration, 2008
Researchers?
?
Guideline on research via mobile research
Using mobile phone technology to survey hard to reach people and markets
Uses mobile phone technology to perform market research and run marketing campaigns to capture real-time responses
Receive data from audiences on the go within minutes
Russia, Brazil, Saudi Arabia, China, Spain, Egypt, South Africa, Germany, Thailand, India, United Kingdom, Indonesia, Italy, United States.
Experience
1. Delivering SMS
2. Respondents privacy
3. Tariffs variety
4. Lots of gadgets
Challenges
1. Coverage
2. Immediacy
3. Cost saving
4. Comfort
5. Accuracy
6. Personalization
7. Access to geo-data
8. Multimedia
Advantages
Research market in Russia, 2009
$ 265,5 million
Market research
Social research
Top-20 research companies
Team
Testing alpha • interfaces • prototype
Partners
Roadmap
Done.
• Establishment survey
• Launch beta
• Panel recruitment
• Market invasion
In progress…
• Promoted as b2b tool
• Moscow, S.-Petersburg – direct contact with top
management
• Regions – professional communities & self-care
• Social buzz
• Twi, FB, LinkedIn…
• Speaking at key industry events
• Publication of provocative articles
Sales & marketing
• Panel improvement for
• 1mln+ cities
• small towns
• CIS
• Not only mobile web
• MMS
• applications
• 3G video
Aims. Plans.
Just do eat!
$ 265,5 million
Market research
Social research
www.mobiety.org
@mobiety
Questions? =)
LinkedIn.com/ru/zarinmk
@zarin
