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| ©2014, Cognizant Mobile Semantic Technology SPEAKER: Thomas Kelly, Practice Director Semantic Technology Center of Excellence Enterprise Information Management Cognizant Technology Solutions, Inc.

Mobile semantic technology

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Mobile devices accounted for 55% of Internet usage by applications in the United States in January 2014. The mobile platform engages distributed data, often cloud-based, to interact with users. This presentation discusses use cases of how organizations are combining semantic technology and mobility to extend the reach of their applications to their mobile-enabled workforce and customers.

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Page 1: Mobile semantic technology

| ©2014, Cognizant

Mobile Semantic Technology

SPEAKER: Thomas Kelly, Practice Director Semantic Technology Center of Excellence Enterprise Information Management Cognizant Technology Solutions, Inc.

Page 2: Mobile semantic technology

| ©2014, Cognizant

Agenda

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BUSINESS CASE FOR THE MOBILE PLATFORM 1

ARCHITECTURE MODELS 2

USE CASES 3

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http://www.emarketer.com/Article/Smartphone-Users-Worldwide-Will-Total-175-Billion-2014/1010536/

Nearly 150M of the Android smartphones shipped in 2Q2014 cost less than $2001

1IDC Worldwide Mobile Phone Tracker, August 14,2014

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Mobile devices accounted for 55% of Internet usage by applications in the United States in January 2014

http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/

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Across the world, people check their Android phones an average of 125 times every day

-- Google IO 2014

http://gigaom.com/2014/06/25/android-wear-is-a-contextually-aware-phone-remote-on-your-wrist/

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Your Mobile Device is Becoming the Hub for Your Personal Interactions

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Home

Health

Auto

Banking and Payments

Business

Interests

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Rapid Growth in Performance is Transforming Mobile Apps

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149 206 400 406

815

1275

1844

2362

2820

0

500

1000

1500

2000

2500

3000

3500

4000

Jun 2009 Jun 2010 May 2011 Oct 2011 May 2012 Sep 2012 Apr 2013 Sep 2013 Apr 2014

Mobile Phones

Ge

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ch G

ee

k Sc

ore

http://www.primatelabs.com

Samsung Galaxy S II

Samsung Galaxy S III

Samsung Galaxy S4

Samsung Galaxy S5

Apple iPhone 3GS

Apple iPhone 4

Apple iPhone 4S

Apple iPhone 5

Apple iPhone 5S

15 times more powerful than the 1976 Cray supercomputer1

1Age of Context, Robert Scoble and Shel Israel

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495 483

1403 947

2467 2751

4700

5282

0

1000

2000

3000

4000

5000

6000

7000

Mar 2011 May 2012 Sep 2012 Jul 2013 Oct 2013 Oct 2013 Oct 2013 Jun 2014

Tablets

Rapid Growth in Performance is Transforming Mobile Apps

8

Ge

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en

ch G

ee

k Sc

ore

http://www.primatelabs.com

Apple iPad Air

Apple iPad 4

Apple iPad 2

Samsung Galaxy Tab 2

Samsung Galaxy Tab 3

Amazon Kindle

Fire HDX

Microsoft Surface Pro 2

Microsoft Surface Pro 3 Nearly 5x Performance Improvement

in 2 ½ Years on the iPad Platform

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Agenda

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BUSINESS CASE FOR THE MOBILE PLATFORM 1

ARCHITECTURE MODELS 2

USE CASES 3

Page 10: Mobile semantic technology

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Mobile Semantic Technology Architecture Models

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App Client Mobile App

Layer Server App

Layer Semantic Tech

Layer Database

Layer

Mobile Device Server Environment

Semantic Client

Application Layer

Semantic Tech Layer

Database Layer

Mobile Device Server Environment

Standalone Mobile App

Application Layer

Semantic Tech Layer

Database Layer

Mobile Device

Linked Mobile App

Semantic Tech Layer

Database Layer

Linked Data Environment

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App Client Architecture Model

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App Client Mobile App

Layer Server App

Layer Semantic Tech

Layer Database

Layer

Mobile Device Server Environment

Benefits

• “Mobilize” a client/server app

• Robust commercial product support for semantic technology capabilities on the server platform

Challenges

• Doesn’t deliver semantic functionality to the mobile device

• Data access is controlled by the server. (Server App Layer decides which semantic databases to access)

• Requires “always connected” network

• App performance affected by network performance

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Semantic Client Architecture Model

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Semantic Client

Application Layer

Semantic Tech Layer

Database Layer

Mobile Device Server Environment

Benefits

• Executes semantic queries through the server environment

• Can query semantic data from multiple servers

• Robust commercial product support for semantic technology capabilities on the server platform

Challenges

• Requires “always connected” network

• App performance affected by network performance

Page 13: Mobile semantic technology

| ©2014, Cognizant

Standalone Mobile Semantic App Architecture Model

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Standalone Mobile App

Application Layer

Semantic Tech Layer

Database Layer

Mobile Device

Benefits

• The data is local to the mobile device

• Does not require a network connection to operate

Challenges

• Limited commercial product support for semantic technology capabilities on the mobile platform

Page 14: Mobile semantic technology

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Mobile Semantic Technology Architecture Models

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Application Layer

Semantic Tech Layer

Database Layer

Mobile Device

Linked Mobile App

Semantic Tech Layer

Database Layer

Linked Data Environment

Benefits

• Some data is local to the mobile device

• Queries that reference external data are processed through URI links to one or more linked data resource platforms

• Can query semantic data from multiple servers

Challenges

• Requires “always connected” network for transactions that require access to off-device data

• App performance, when querying off-device data, is affected by network performance

• Limited commercial product support for semantic technology capabilities on the mobile platform

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Agenda

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BUSINESS CASE FOR THE MOBILE PLATFORM 1

ARCHITECTURE MODELS 2

USE CASES 3

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Sample Mobile App – Pharma Clinical Trial Analytics

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• Monitors Competitive Data for Pharma Clinical Trials in Process

• App Client Architecture Model

• HTML5-based Visualization of Dashboards, Reports, and Charts

• Integrates Public, Purchased, and Internal Data

• Natural Language (NLP) Analysis of Professional Literature

• Ontology Model-based Data Integration, with Rapid Onboarding of New Data

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Sample Mobile App – Hospital Supply Rep

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Skyland Children’s Hospital 1123 Hillcrest Drive Washington, DC

Primary Contact Silas Monroe, M.D.

Account Diagnostic

Aug 20, 2014 -- As the Affordable Care Act takes effect and healthcare shifts from a fee-for-service based model to a value-based one, leading hospitals and

Page 18: Mobile semantic technology

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Sample Mobile App – Hospital Supply Rep

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Hospital Supply Mobile

App

SPARQL Access Point

Ontology Model

R2RML Mappings

CRM System

Sales Mgmt

Order / Inventory

Newsfeed to RDF

Mapping

Benefits

• Fast integration of federated data and public data

• No data mart required just to manage data integration

Challenges

• No traditional end-user reporting tool supported unless RDF-to-relational mapping employed

Semantic Client Architecture Model

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Our Digital Senses will Augment Our Perception of and Connection to the World Around Us

Page 20: Mobile semantic technology

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We Interact with our Environment Better When We Understand the Context of that Environment

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Street Fair until 5PM Don’t Forget Anniversary Present

Prescription is ready

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• Notify user • Recommend

take umbrella • Notify user • Recommend

take umbrella

Semantic Technology provides Key Features to Deliver Context-Aware Mobile Apps

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Signal Detection

Event Recognition

Situation Identification

Response Protocol

The barometric pressure is 29.8

The last three readings have been declining

Rain storm is probable

GPS location is …

At home

Rain storm is probable <at home>

GPS location is …

Not at home Rain storm is probable <not at home>

• Notify user • Recommend

get/stay indoors

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Semantic Technology provides Key Features to Deliver Context-Aware Mobile Apps

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Signal Detection

Event Recognition

Situation Identification

Response Protocol

• Geospatial • RFID • Bluetooth • NFC • Email • Date / Time • Local Weather • Push Notification • Landmark / Signage

Recognition • News Alert

• When I’m near a store, show me my shopping list for that store

• When I enter a store • Show me the balance on my store charge account • Signal the store that I’m interested in the following

categories of offers… • When I look at a product, show me competitors’

pricing

• Notify User • Recommend

<something> • Log Event • Display Card • Transmit Signal • Send Email

• Proximity • Value Change • Interest Event

Page 23: Mobile semantic technology

| ©2014, Cognizant

Wearable Technology – Google Glass

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One-fifth of the bankers surveyed said they were interested in offering mobile banking apps that work with Google Glass.

"I want all the tellers and front end staff to be using Google Glass.“

Bankers are … waiting for consumer adoption to pick up before building mobile banking apps for [Google Glass].

American Banker, April 24, 2014

Banking [Indiana University Health surgeon] Szotek and his team used the [Google Glass] technology earlier this year to remove a rare tumor from an Indiana man. Google Glass' voice command capabilities allowed him to view medical records during the four-hour procedure without having to take his hands or eyes off the patient. He says the device can make surgeries safer and more efficient.

Inside Indiana Business, April 12, 2014

Healthcare

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Welcome!

Blue & Orange Hardware 1576 Main Street (571) 555-1234

Store Account

Bal: $67.48 Due: Sep 3 Min: $1.20 APR: 23.9%

This Week

Stanley 16oz Hammer $5.99 Scott’s Turfbuilder Plus 15,000 $44.99

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Welcome!

Eastsouth Bank 7 Oceanside Lane (352) 555-9876

Balances Chkg: $4,516.55 Savng: $9,731.90 Visa: $484.36

Services

Home Equity 30yr Fix 3.29% APR Free Notary Service

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Questions?

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Thank you!

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Page 28: Mobile semantic technology

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Speaker

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Thomas (Tom) Kelly Practice Director, Enterprise Information Management, Cognizant

Thomas Kelly is a Director in Cognizant’s Enterprise Information Management (EIM) Practice and heads its Semantic Technology Center of Excellence, a technology specialty of Cognizant Business Consulting (CBC). He has 20-plus years of technology consulting experience in leading data warehousing, business intelligence and big data projects, focused primarily on the life sciences and healthcare industries. Tom can be reached at [email protected].

For more information, check out our website at www.smartEIM.com