What Is Mobile Text &

SMS Marketing & How Can

It Help My Local Business?

Text and SMS Marketing Impact on Local Business

• Mobile text marketing (also known as

SMS marketing) is an increasingly useful

way to attract and update customers.

• 5.3 billion people worldwide have a

mobile phone (77% of the population),

and that number continues to grow.

• Given the huge marketplace that is

available, it is not surprising that

advertising by SMS is one of the most

effective ways for small companies to

boost their sales and increase brand

awareness.

Text and SMS Marketing Impact on Local Business

• Like many forms of digital advertising,

contacting customers by mobile text has

the advantage of being cheap, simple,

and time efficient.

• For local businesses, this gives them an

advantage over any competition that still

use more limited print, radio and

television advertising.

What Is Mobile Text Marketing?

• Mobile text marketing involves sending

SMS messages to a large group of

people who have signed up to a

business's messaging service.

• These messages are used to inform new

and existing customers of promotions,

contests, and other campaigns that they

might be interested in.

• Mobile devices are carried by people

wherever they go which is why this form

of advertising is so successful.

What Is Mobile Text Marketing?

• Mobile texting began in 2001, and from

then on it has continued to grow despite

the availability of email, web, and social

media.

• For most people text offers a more

immediate, widely available, and easy-to-

use form of communication than its

alternatives.

How To Develop A Mobile Text Marketing Strategy

• To successfully market to a large group of

people via mobile text, it is useful to

develop a clear and concise strategy.

• Here are just some of the marketing

phases your business should consider

when developing an SMS advertising

plan:

• Sign up methods

• Online - Asking people to fill out a

sign up form online in order to

receive the service

• Building up your mobile list

• Choosing your message

Sign Up Methods

• Having an extensive voluntary audience is

crucial to text marketing success.

• Offering exclusive information, a free gift, or

another incentive is a great way to

encourage people to join in.

• To get the phone numbers of interested

individuals you can use a range of sign up

methods.

• The following are the two most commonly

used:

• Online - Asking people to fill out a

sign up form online in order to

receive the service.

• Short code - Allowing people to sign

up by sending a text message.0

Building Up Your Mobile List

• Once you have developed your sign up

method, you will then need to expand

your audience as wide as possible.

• To maximize your text message list it is a

good idea to promote the service on

several different platforms.

• Here are just a few that you could

consider:

• Website - Display links to a sign

up form on you official website. It

is a good idea to place this on the

landing page or a key sales page

so that it gets optimum views.

Building Up Your Mobile List

• Email newsletter - If you already

provide information to a group of

customers, they are very likely to be

interested in receiving free texts as

well.

• Facebook and Twitter - Social media

sites have widespread appeal, and

they are a great way to gain access

to a younger audience.

• Related websites - If you want to

reach out to new customers who

may not have heard of your

business, advertising your text

service on websites related to your

field or local area is a good place to

start.

Choosing Your Message

• Customers can opt out of a messaging

service at any time, so it is important that

your texts are high quality and

meaningful.

• It is also wise to think carefully about how

the information you are sending will

translate into sales.

• Mobile Coupons - Deals and offers are a

great way to show customers that they

can benefit from your messaging service.

Choosing Your Message

• Mobile e-cards - One advantage of an

online sign up form is that you can get

useful personal details in addition to a

telephone number.

• To celebrate a customer's birthday or

another occasion, send them a

congratulatory text message with an

offer or reminder related to your

service, such as a free drink or 20%

off haircuts for the day.

• Voting - If you are looking for specific

information, why not ask your

customers for advice? Asking them for

their thoughts on a product or new

menu item can make your customers

feel like you value their opinion.

Benefits Of SMS Marketing

• Mobile text marketing is a long term

scheme, but when it is well carried out it

can have a wide range of benefits:

• Improved relationship with

customers

• Increase your sales

• Widen your customer base

Improved Customer Relationships

• SMS advertising is a long term strategy

so by treating a customer with

consideration and by providing useful

information and valuable coupons, you

can build up a very positive customer

relationship.

Increase Your Sales

• The main aim of any advertising method is

to increase sales, and mobile texts are

very successful at doing this.

• Texts can be sent immediately, so if you

are having a slow sales period, you can

quickly adapt your SMS strategy to

increase customer interest.

• Making sure that as many people as

possible have access to vouchers, deals,

sales, and new product information will

help you to make optimum profit.

Widen Your Customer Base

• By advertising your text service on places

like Facebook and in local directories, you

can also engage new customers from a

much younger and wider background.

How To Get Started

• A well-structured SMS advertising

strategy can boost your earnings, appeal

to new customers, and improve your

business's image.

• However, a person can opt out of a

mobile texting service at any time, so

sending out too many texts or irrelevant

information is likely to reduce your mailing

list.

• In addition, a badly organized texting plan

that has no overall aims will yield poor

results.

How To Get Started

• If you are using SMS marketing for the

first time and have little experience, hiring

an online marketing specialist could be

the perfect solution.

• They will take care of timings, managing

text lists, and choosing the right

technology.

• They can even advise you on message

content and complementary advertising

methods.

Get Started With SMS Contact Us Now!