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Rootwork.org Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g Mobile tips for advocacy & other nonprofits

Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

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In this presentation, Ivan Boothe of Rootwork.org presents a few different methods for using mobile technology to support advocacy -- especially advocacy events like rallies or press conferences. He give specific examples of organizations using techniques like texting, live-tweeting or live-blogging, and mobile photo uploads to involve supporters who aren't physically present at an event -- and sometimes get great media coverage out of it too! Reposted from http://www.slideshare.net/rootwork/mobile-tips-for-advocacy-other-nonprofits ABOUT IVAN Ivan Boothe is the creative director of Rootwork.org and a co-organizer of PDXTech4Good. He works as a freelance Drupal developer and online organizer, and is the online communications associate for the Fellowship of Reconciliation. He's active in the Nonprofit Technology Network and NetSquared communities (both sponsors of PDXTech4Good) and has presented in the past at the Nonprofit Technology Conference, U.S. Social Forum, New Organizing Institute and the Gandhi-King Conference. In addition to his technical work, he sits on the board of the Peace and Justice Studies Association and is a semi-professional handbell musician. View Ivan's other presentations on Slideshare: http://www.slideshare.net/rootwork Follow Ivan on Twitter: https://twitter.com/rootwork --- A recording from PDXTech4Good, a free monthly gathering of nonprofits, techies and activists in Portland, Oregon. More information: PDXTech4Good.org

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Page 1: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

Mobile tipsfor advocacy

& other nonprofits

Page 2: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

Ivan Boothe

Page 3: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

• Drupal front-end development (freelance)

• social media consulting for nonprofits & community groups

• tech & social change organizer in Philadelphia

• community organizer theory & practice

Page 4: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

Mobile publicity

Page 5: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

Live-blogging an event• Press conferences can be largely pre-written• Post to social media so supporters can follow along• If others will be posting too, establish a hashtag

Page 6: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

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PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

Live-tweeting an event• Text from places you don’t have reception• Lets people follow-along in real-time• Embed Twitter feed in website• Become a source for news media

Page 7: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

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PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

Rallies and direct action• Encourage multiple staff to mobile-post to Facebook, Twitter, etc.• Have everyone text to one person at “mission control” who curates and posts.

Page 8: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

Page 9: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

Mobile media• Mobile photos: Facebook, Flickr, TwitPic• Mobile video: Facebook, YouTube, Vine

Page 10: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

Page 11: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

Storytelling• VozMob (Mobile Voices) allows low-income and immigrant communities to tell their stories via mobile voice & texthttp://vozmob.net/enhttp://vojo.co/ (hosted service)

• Media Mobilizing Project trains people to use mobile video to collect stories from their communityhttp://www.pbs.org/idealab/2008/07/participants-of-our-city-our-voices-release-first-

Page 12: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

Page 13: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

Checking in

Page 14: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

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PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

For organizations with physical addresses

• Be sure your correct physical address is on your Facebook page• Add your organization to Foursquare, claim your venue and create a page• Offer prizes or recognition, e.g. for most frequent volunteer

Page 15: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

Page 16: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

Page 17: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

Non-Profit Creates Foursquare Venues for Homelessness Awarenesshttp://mashable.com/2010/11/08/umd-foursquare-initiative/

Be creative with locations!

• destinations in “nearby places” include “old construction site” and “dumpster in the alley.”• the “tips” section included a message about Urban Ministries of Durham’s programs• check-ins like “Brian C. checked into abandoned doorway” spur friends to investigate

Page 18: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

ResourcesHOW TO: Create a Foursquare Page for Your Nonprofithttp://www.nptechforgood.com/2011/08/22/how-to-create-a-foursquare-page-for-your-nonprofit/10 Types of Nonprofits That Absolutely Must Add Themselves to Foursquarehttp://www.nptechforgood.com/2010/06/28/10-types-of-nonprofits-that-absolutely-must-add-themselves-to-foursquare/

Page 19: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

Mobile websites

Page 20: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

Responsive design• No longer mobile site vs. mobile app• Keep all the content on one site• Probably requires new design, but likely cheaper than an app or dedicated site• Sometimes apps are still worth it

Page 21: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

Page 23: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

What we haven’t covered

Page 25: Mobile tips for advocacy & other nonprofits (Oct. 2013, PDXTech4Good.org)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootworkslideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g

Stay in [email protected]

@rootwork on Twitterwww.rootwork.org