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mcommerce Daniel Rabinovich @drabinovich

Mobile track

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Page 1: Mobile track

m-­‐commerce  

Daniel  Rabinovich  @drabinovich  

Page 2: Mobile track

   

10’’  –  Who  we  are  MercadoLibre is the largest e-commerce & payments

platform in Latin America, and 8thth in the world (ComScore).

•  Went Public in 2007 (NASDAQ: MELI)

•  13 countries / #1 in every market

•  60MM users / 52k professional sellers (Nielsen)

•  USD 4.8BN Gross Volume (2011)

•  USD 1.3BN Payments Volume (2011)

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Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here    

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Mobile  >  PC      

Source: Bussines Insider

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Smartphone  penetraEon  

Source: Bussines Insider

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Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here    

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Pla@orm  war  

Source: Bussines Insider

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iOS  is  where  the  money  is  

Source: Bussines Insider

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HTML5  is  geKng  close…  

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…but  naEve  is  sEll  superior  

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NaEve  vs  The  Web  NaEve  •  BePer  UX  •  Faster  Web  •  Deployment  freq  •  Cost-­‐effecEve  

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Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here    

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Open  Pla@orm  as  a  foundaEon  MELI  

ProperEes  Mobile  Apps  

Desktop  Apps  

3rd  Party  WebApps  

Back  Office  

One  common  API  

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NaEve  app      

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Pla@orm  coverage       Inhouse Via partners

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Mobile  Web  Site  

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Mobile  web  as  a  landing  

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Summary  

NaEve  

Web  

Payments  

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Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here    

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Social  +  Mobile  =  Local  (SoLoMo)  

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Helping  brick&mortars…  

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…or  hurEng  brick&mortars  

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Agenda  •  Something  big  is  happening  •  Pla@orm  war  •  MercadoLibre’s  approach  to  mobile  •  SoLoMo  •  Almost  here  

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Device  capabiliEes  

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Input  mechanisms  

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Augmented  reality  

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Thank  you!  @drabinovich