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Mobile User Experience@kitty_shum
Mobile Market Boom
Revenue: iPhone > Mac
Rate of Adoption
How long did it them to reach 1 million subscribers?
9 Years
9 Months
9 Days!!!
Mobile Success Stories
Draw Something 10+ million active users/day, $200 million
Instagram40 million user, $1Billion
Do-It-Yourself
Mobile User Experience
Target Audience
Mobile App Users Potential Mobile App Creators
Mobile App Developers
4 Misconceptions
Mobile = make everything smallerMisconception #1
Limited Real Estate & Power
What is your purpose?
Globe and Mail News
“Best News Reading Experience”
Groupon
“Purchase, manage, redeem Groupons on-the-go”
Don’t Crowd me!
Less is More!
Less content/screen = more screens
Misconception #2
Mobile Session Length
Just a few clicks and NO MORE
# 1 -> #2 -> #3
Stand-alone apps
Beautiful = UsableMisconception # 3
Static mock-up is not enough!
Touch Gestures
Fat finger problem!
Bad Touch Targets
Touch Targets
Ergonomics Matters!
Rule of Thumb
Eat your own dog food
Mobile is all about smartphonesMisconception #4
4 screen ecosystem
Interchangeable
Synchronization
Device shifting
Complementary
More Screens in the Future
Take-away
What is your purpose?
A few clicks and no more!
Static Mock-ups is not enough!
Think beyond Smartphones
Want to know more?
Twitter: @kitty_shumEmail: [email protected]