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Presentation presented at the Medianet Vlaanderen workshop on 15/10/09 (http://www.medianetvlaanderen.be/nl_BE/home/evenementen/wsv091015.html) irst, we survey VRT's mobile initiatives from the past years and present lessons learned from it. Next, we touch upon some possible future directions for the audiovisual content industry.
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Mobile@VRTLessons LearnedLode NachtergaeleVRT-Medialabaka cast42
Foto: Jimmy Kets
Why mobile ?
Mobile & Broadcast
• September 2000 : Bracke & Crabé
• Januari 2001 : Sportpersoonlijkheid van het jaar
• 2003: De nationale test
• 2005: “De thuisploeg”
2006 Sporza Tour Live
Mobile gaming
Mobiele spelconsoles
80.000.000
60.000.000
40.000.000
20.000.000
Tijd
Nintendo DS
GBA
PSP
4 Jaar
2007 : Emma on TV & PSP
•Genre: Telenovela ‘with a who donnit storyline’:
•103 x 21 minutes•Channel: één (one – first channel VRT)
•Transmission: 4X per week Monday up to Thursday 21.45u•24% shares.•7.7/10 appreciations.
Emma on PSP
• every episode ± 4000x downloaded• 5% directly on PSP• 4 Terrabytes served• 1 episode < 32 Megabyte ≈ 2 minutes waiting
IBBT MADUF
Mobile market
Devices Network
Users Content
Source: http://www.appleinsider.com/articles/09/08/21/canalys_iphone_outsold_all_windows_mobile_phones_in_q2_2009.html
Market Share: Gartner prediction 2012
0
12,5
25,0
37,5
50,0
Symbian Android Iphone Win Mob RIM
13131415
39
13
85
2
45
2009 2012
Mobile market
Devices Network
Users Content
Belgium networks end 2008
Belgium networks Q2 2009
Proximus Mobistar
Subscriptions influence usage!
Mobile market
Devices Network
Users Content
What works ?
Mobile usage July 2008
VRT on iphone Q2 2008
Multichannel distribution
Drupal, WP, Blogger, ...
HTML
Deredactie webapplication
Multichannel distribution
Drupal, WP, Blogger, ...
1,6% pageviews op nieuwsstroom
2 tire communication
www.deredactie.be m.beta.deredactie.be
Steady Growth
bbc.co.uk/mobile
bbc.co.uk/mobile
bbc.co.uk/iplayer
Mobile market
Devices Network
Users Content
User satisfaction granted with Iphone, Palm Pre & Android
83/10077/100
77/100
66/100
70/100
Top 1-5 mobile sites NL
m.nu.nl google.com m.buienrader.nl m.hyves.nl live.com
Top 5-10 mobile sites NL
9292.nl telegraaf.nl gmail.com ns.nl m.nos.nl
Mobile apps in NL top 10
Back to the future: Teletext
• Teletekst has a high rating : 7.1
• Almost 65% would miss the service
• Bijna 65% van de ondervraagden zou de dienst erg missen als die niet meer zou bestaan.
• 13 - 19 jaar old are the most frequent users
Source: Intomart/Gfk for RTL en SBS
Deredactie & Sporzamobiel
SMS nieuws
naar 3425
en ontvang
de URL
