Mobile Web and Apps World New Orleans Session 7 mobile web and apps super practices

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    13-Jan-2015

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Mobile App Marketing Super Practices: Strategies that Accelerate Mobile App Business Growth Hear Steve Bagdasarian, mobile app marketing authority, industry speaker and VP at Fiksu, explain how to unlock the secrets to generating large numbers of downloads by the users you value most. Youll learn proven marketing approaches used by leading mobile app businesses to increase app store ranking and drive large download volumes from profitable, loyal users. In this session, you'll: Learn how to drive downloads from profitable users Hear about leading-edge mobile app marketing tools used by leading businesses Learn methods to increase download volume and reduce user acquisition cost Steve Bagdasarian, Director of Business Development - Fiksu

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  • 1. MobileAppMarketingSuperPracticesStrategiesthatAccelerateMobileAppBusinessGrowthPresentedbySteveBagdasarianDirector,BusinessDevelopment,Fiksu

2. BeingDiscovered IncreasinglyDifficultOver1MillionMobileAppsAndCounting. 3. AppMarketingDilemmaPayingfortraffic adnetworks,incentivebasednetworksandRTBexchangesMarketing MeasurableBudget? ROI?Publicrelations,socialmedia,hopingtobeafeaturedapp 4. The RealityforAppMarketers Verytimeconsuming resourceintensive Spendtoreachuseracquisitiongoals Oftenoverpay Focusondownloadvolume Hopeforuserswhoconvert 5. SuperPracticesforAcquiringLoyalMobileAppUsers 6. SuperPractice#1 Workwith MultipleTrafficSources Reachyourlargestpotentialaudience Identifythebestperformingsources Realizethelowestpossibleacquisition Avoidsaturationwhichresultsinhigheracquisitioncosts 7. SuperPractice#2 Focuson AcquiringLoyalUsers UserswhotakeanactionthattiesbacktoROI Purchases,repeatUsage,registration Movefrom:VolumebasedDownloadAcquisition modeltoROIbasedLoyalUserAcquisition model ScalebusinessinROIpositiveway 8. SuperPractice#3DriveDownloadsfromOrganicUsers Userswhodownloadyourappwithoutmarketinginfluence Highlifetimevalue Propensitytobecomeyourloyalusers Organiclift Thenaturalcoattaileffectthatconversionshaveontheacquisitionoforganicusers 9. SuperPractice#4 OptimizeAdSpend inRealTime Trackmarketingdatainrealtime Optimizeadspendtosourcesgeneratingthemostefficientresults ImproveROI 10. SuperPractice#5 DetermineOptimalCategoryandRank Targetcategoryandrankthatgeneratesthemostloyalusersforthelowestcostpossible Considerwhether yourapp candobetterinanalternativecategory Considercategorywhensettingyourranktarget 11. SuperPractice#6 TestMultipleCreative Testadunitsfor: Costperclick Costperconversion Costperloyaluser Understandtheoverallfunnelbutmostimportantlythecosttogenerateloyalusersbyadunit 12. AdditionalSuperPractices7.Insulateyourappfromvariationsofavailabletrafficatagivenbid8.Consolidatereportingfromthenetworkstomakeiteasytocompareandmeasureresults9.Targetbestperformingdaysoftheweek10.Defineatargetcostperconversion 13. AdditionalSuperPractices11.Writelandingpagecopyandapptitlefor conversion,consumptiononmobiledevices, andSEO12.Useshortandpunchyadcopy 14. CaseStudy:ANewAppGetsScoresofLoyalUsers Newreceiptmanagementappformultipleplatforms Letsusersstorereceiptsandreceiptdatainthecloudandtrackpurchases 15. Lemons Challenges Newandnichecategory receiptmanagement Lowcategoryawareness Neededtoquicklyramphighvolumesofappusers 16. LemonsSolution Fiksu forMobileApps Analyzeddifferentadcreativeandmessages Lemonsadspendtopunchuptheirappsvisibilityintheappstores Focusedadsontargetingloyalusersversusjustdownloads Expandedtheirtrafficsources 17. LemonsResults Expandeditsloyaluserbasewhilereducingcosttoacquireloyalusersby50% Afterjustoneweek: Androidappwentfrom#83to#31inthe Productivitycategory iOSappwastop100overall(outof500,000+) iOS #2rankintheProductivitycategory WasfeaturedbyApple 18. PutTheseSuperPracticesToWorkForYouContactFiksuDownloadourFreeeBooksEmail:sales@fiksu.com www.fiksu.com/ebooksPhone:1.855.463.4578Website:www.fiksu.comTwitter:@fiksu