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Mobile web sitesWhy your clients’ smart phones hate your website?
Michal Blažej, Production Director, Lighting Beetle
www.lbstudio.skFollow me @[email protected]
Štvrtok, 2. jún 2011
WHY DO I NEED A MOBILE VERSION OF MY WEBSITE?
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always
onalways
connected always
with us
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of internet users connect using mobile phones (use both)65%
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while watching TV33%
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95% look for local information
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use smart phone while going to the bathroom39%
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54% find a retailer
44% read reviews and product info
use while in store70%
34% search in-store inventory
49% compare prices
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76% purchase in
59% purchase on
35% purchase on
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88% take action within the same day
61% call a business | 59% visit a business
... and
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79% don't have a mobile optimized site
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navigate to sellresolutiontraffic
PAINS
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can be solved by creating a mobile version of your website
traffic
resolution
sale
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What really does the saleWhat might be usefulWhat is localWhat does the businessWhat hits the target group
saleuseful
target
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useful
local
useful
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check experience before launch and analyze
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For which devices to optimize?
Worldwide smartphone market is expected to increase 49.2% in 2011, growing more than four times faster than the overall mobile phone market.
“
”
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What kind of optimization?
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iPhone Android BlackBerry Windows 7 iPad Android tablet
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If you do, you will most likely need a mobile website anyways.
If you don't need an app, don't build it.
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Hard work. Is it?Štvrtok, 2. jún 2011
37signals – Basecamp
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Facebook.com
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Zoznam.sk – Topky
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Twitter.com
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Google family
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So why do they hate your website?
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Slides can be downloaded from SlideShare
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slideshare: lightingbeetle | [email protected] | www.lbstudio.sk
Štvrtok, 2. jún 2011
