Mobile, YouTube, and Flickr in the USFWS

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How the U.S. Fish and Wildlife Service is currently using YouTube, Flickr, and mobile technologies, and why communicators will find these tools useful.

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  • 1.The Service and Mobile, YouTube, and Flickr
    Jennifer Strickland

2. New, Social and Scary?
No one knows the life cycle of a social media tool
In a constant state of change
Must be malleable
Customizable
Adaptable
Yuck, MySpace! Just give
up already! Youre done!
3. Facebook, Circa 2004
4. Then Why?
Is it a waste of time?
Always changing
Unpredictable
A passing fad?
5. Nobody Knows!
But it sure isnt going away any time soon.
Icanhazcheezburger.com
6. Why Its a Good Thing
New outlets for storytelling
We can connect with new audiences
Forces us to stay current
We can be bigger than ourselves
Develop positive brand identity
Its about people connecting to people.
7. Mobile Media Platform
Being piloted in the Southeast
According to Pew Research Center:
In April of 2009 32% of all Americans have gotten online with a mobile device -- meaning they have used a cell phone or other handheld device to check email, access the internet for information, or send instant messages.
http://pewresearch.org/pubs/1287/wireless-internet-use-mobile-access
8. In December 2007, 24% of Americans said they had at some point used the internet on their mobile device.
By April 2009, 32% of Americans said they had at some point used the internet on their mobile device.
In December 2007, 11% of Americans said they had yesterday accessed the internet on their mobile.
By April 2009, 19% of Americans said they had yesterday accessed the internet on their mobile."
9. 48% of Africans Americans have at one time used their mobile device to access the internet for information, emailing, or instant messaging, 50% higher than the national average of 32%.
29% of African Americans use the internet on their handheld on an average day, also about half again the national average of 19%.
Compared with 2007, when 12% of African Americans used the internet on their mobile on the average day, use of the mobile internet is up by 141%.
10. Connect With New Audiences
Mobile gives us an opportunity to reach a broad, diverse audience at any time, in any place, because they asked us to.
11. Mobile Platform: Step One
SMS messaging system
Users opt-in
Subscribers receive news as soon as it happens
http://www.history.com/content/mobile/mobile-alerts
12. Mobile Platform: Step One
For starters, our messages can be broad
We can develop new short codes for programs, field stations, and hot topics
Drive traffic to fws.gov
13. Mobile Platform: Step Two
Robust mobile web presence
Streaming video from USFWS YouTube channel
14. Mobile Platform: Step Three
Apps, apps, apps!
iPhone and Blackberry
What would a USFWS app do?
It can do tons of things! We decide!
15. Powerpoint: Done. Lets go to YouTube!