27

Mobilize the Enterprise - Why ux matters

Embed Size (px)

Citation preview

Page 1: Mobilize the Enterprise - Why ux matters
Page 2: Mobilize the Enterprise - Why ux matters

Wim JanssensSenior UX Designer

@wjanssenswim.janssens@monkeysh

ot.be

Page 3: Mobilize the Enterprise - Why ux matters

http://nl.wikipedia.org/wiki/Martin_Cooper_(uitvinder)

Page 4: Mobilize the Enterprise - Why ux matters

http://bgr.com/2013/01/18/samsung-galaxy-fonblet-rumor-295514/

Page 5: Mobilize the Enterprise - Why ux matters

Why UX matters

Page 6: Mobilize the Enterprise - Why ux matters
Page 7: Mobilize the Enterprise - Why ux matters
Page 8: Mobilize the Enterprise - Why ux matters
Page 9: Mobilize the Enterprise - Why ux matters

Cleverness is in the concept, not the execution

Page 10: Mobilize the Enterprise - Why ux matters

Age of features

Page 11: Mobilize the Enterprise - Why ux matters

Age of experiences

Page 12: Mobilize the Enterprise - Why ux matters

A methodology

Page 13: Mobilize the Enterprise - Why ux matters
Page 14: Mobilize the Enterprise - Why ux matters

DIVERGENCE

CONVERGENCE

Page 15: Mobilize the Enterprise - Why ux matters

DIVERGENCE

CONVERGENCE

Page 16: Mobilize the Enterprise - Why ux matters

Step 1: Discover & inspire

Page 17: Mobilize the Enterprise - Why ux matters

Touch

Accelerometer

Speech/Sound

Camera

Social

GeolocationInspire

Page 18: Mobilize the Enterprise - Why ux matters

Discover

Page 19: Mobilize the Enterprise - Why ux matters

Step 2: User & taskanalysis

Page 20: Mobilize the Enterprise - Why ux matters

Good news!

http://www.gva.be/nieuws/media-en-cultuur/aid1359380/jan-becaus-weigert-nog-langer-nieuwsanker-te-blijven.aspx

Page 21: Mobilize the Enterprise - Why ux matters

Focusgroups Observations

Page 22: Mobilize the Enterprise - Why ux matters

Step 3: Map the journey’s

Page 23: Mobilize the Enterprise - Why ux matters

Pre-experience

ExperiencePost- experience

The customer journey

Page 24: Mobilize the Enterprise - Why ux matters

Step 4: Try & refine

http://leanstartupfrance.com/

Page 25: Mobilize the Enterprise - Why ux matters
Page 26: Mobilize the Enterprise - Why ux matters

Why UX matters?

- Create buy-in from all stakeholders- Get ideas through co-creation- Get one under the belt and build on

experience- Applications that people WANT to

use

Page 27: Mobilize the Enterprise - Why ux matters

www.monkeyshot.be

@wjanssenswim.janssens@monkeysh

ot.be

Thanks!