Mohsin khan

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  • 1. Presentation by Mohsin Khan SEO,SMO,SEM Professional
  • 2. What is a Search Engine? Examples of popular Search Engines Search Engines statistics Why is Search Engine Marketing important? A good SEO strategy Ranking factors Basic tips for optimization
  • 3. Definition: Search engines are programs that search documents for specified keywords and returns a list of the documents where the keywords were found. A search engine is really a general class of programs, however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search that enable users to search for documents on the World Wide Web. Common Characteristics: Spider, Indexer, Database, Algorithm Find matching documents and display them according to relevance Frequent updates to documents searched and ranking algorithm Strive to produce better, more relevant results than competitors
  • 4. Spider crawls the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time) Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors
  • 5. % bases on usage
  • 6. 85% of all traffic on the internet is referred to by search engines 90% of all users dont look past the first 30-40 results (most only view top 10) Search engine traffic is low and websites arent indexed because they are generally poorly optimized Cost-effective advertising Clear and measurable ROI Operates under this assumption: More (relevant) traffic + Good Conversions Rate = More Sales/Leads
  • 7. SEO = Search Engine Optimization Refers to the process of optimizing both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms. Refers to the industry that has been created regarding using keyword searching a means of increasing relevant traffic to a website.
  • 8. Research desirable keywords and search phrases (WordTracker, Overture, Google AdWords) Identify search phrases to target (should be relevant to business/market, obtainable and profitable) Clean and optimize a websites HTML code for appropriate keyword density, title tag optimization, meta tags optimization, site map, internal linking structure, headings and subheadings, etc. Help in writing copy to appeal to both search engines and actual website visitors Study competitors (competing websites) and search engines Implement a quality link building campaign Add Quality & Unique content Constant monitoring of rankings for targeted search terms
  • 9. On-Page Factors (Code & Content) Title tags #3 Header tags #5 ALT image tags #4 Content, Content, Content (Body text) #1 Hyperlink text #6 Keyword frequency & density #2 Off-Page Factors Link Popularity (votes for your site) adds credibility #2 Anchor text #1
  • 10. PPC ads appear as sponsored listings Companies bid on price they are willing to pay per click Typically have very good tracking tools and statistics Ability to control ad text Can set budgets and spending limits Google AdWords and Overture are the two leaders
  • 11. Pay-Per-Click Organic SEO results in 1-2 days results take 2 weeks to 4 months easier for a novice or one little knowledge of requires ongoing learning and experience toSEO achieve results ability to turn on and off at any moment very difficult to control flow of traffic generally more costly per visitor and per generally more cost-effective, does notconversion penalize for more traffic fewer impressions and exposure SERPs are more popular than sponsored easier to compete in highly competitive adsmarket space (but it will cost you) very difficult to compete in highly competitive Ability to generate exposure on related sites market space(AdSense) ability to generate exposure on related ability to target local markets websites and directories better for short-term and high-margin more difficult to target local marketscampaigns better for long-term and lower margin campaigns
  • 12. Research keywords related to your business Identify competitors, utilize benchmarking techniques and identify level of competition Utilize descriptive title tags for each page Ensure that your text is HTML-text and not image text Use text links when ever possible Use appropriate keywords in your content and internal hyperlinks (dont overdo!) Obtain inbound links from related websites Monitor your search engine rankings and more importantly your website traffic statistics and sales/leads produced Educate yourself about search engine marketing
  • 13. ThanksFor more information Visit us @