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G E R M A N Y Berlin Dusseldorf Frankfurt Hamburg Munich www.mobile-monday.de Mobile Update 2011 & meetup web-con October 18, 19.–22.00 Hotel Intercontinental Fontenay 10, 20354 Hamburg Train Station: Dammtor Bahnhof Contact axelhoehnke [email protected] / +49.173.952.8000 Register: www.mobile-monday.de 1 © MobileMonday Germany e.V.

MoMo Hamburg | Mobile Apps Update - Welcome Deck, 18.10.2011

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MoMo Hamburg - Event Deck October 18.th - Mobile Update and Meetup Mobile Veloper Congress - App Market Update: International - Trends & Metrics of the mobile Web - The potential of Voice Assistants - Nuance, Reimund Schmald - The potential of Rich Media - adsmobi - Alexander Voss - Best Practice: GigaLocal | Fishlabs - In cooperation with mobile DevCon, smaato and HH @ Work

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Page 1: MoMo Hamburg | Mobile Apps Update - Welcome Deck, 18.10.2011

G E R M A N Y

Berlin Dusseldorf Frankfurt Hamburg Munich

www.mobile-monday.de

Mobile Update 2011 & meetup web-con October 18, 19.–22.00 Hotel Intercontinental Fontenay 10, 20354 Hamburg Train Station: Dammtor Bahnhof

Contact axelhoehnke [email protected] / +49.173.952.8000 Register: www.mobile-monday.de

1 © MobileMonday Germany e.V.

Page 2: MoMo Hamburg | Mobile Apps Update - Welcome Deck, 18.10.2011

G E R M A N Y

Berlin Dusseldorf Frankfurt Hamburg Munich

www.mobile-monday.de

Our Sponsors tonight

© MobileMonday Germany e.V. 2

Main Sponsors

Local

Page 3: MoMo Hamburg | Mobile Apps Update - Welcome Deck, 18.10.2011

G E R M A N Y

Berlin Dusseldorf Frankfurt Hamburg Munich

www.mobile-monday.de

© MobileMonday Germany e.V. 3

The idea behind

Spirit -  Global community of visionaries, developers and entrepreneurs -  Open source forum for mobile enthusiasts & innovators & users Reach -  500 + events on relevant Mobile topics p.a. globally -  120,000 + followers in over 115 locations / 62 countries

Objectives -  Encourage innovation within the mobile sector -  Present visions, trends, studies and forecasts from the mobile marketplace

Page 4: MoMo Hamburg | Mobile Apps Update - Welcome Deck, 18.10.2011

G E R M A N Y

Berlin Dusseldorf Frankfurt Hamburg Munich

www.mobile-monday.de

© MobileMonday Germany e.V. 4

Objectives

-  Encourage innovation within the mobile sector.

-  Facilitate networking between small & large companies, as well as between local and non-domestic companies.

-  Help local companies effectively participate in international initiatives through import & export of visions, concepts, technologies and best practices.

-  Present innovative visions, trends, studies and forecasts from the mobile marketplace. Foster and create partnerships.

-  Contribute to the education of the broader public

Ü Mobile Monday has evolved into an extremely influential industry force!

Page 5: MoMo Hamburg | Mobile Apps Update - Welcome Deck, 18.10.2011

G E R M A N Y

Berlin Dusseldorf Frankfurt Hamburg Munich

www.mobile-monday.de

Mobile Update 2011 & meetup web-con

Reimund Schmald, NUANCE

Nuance makes voice work. They design and deliver intuitive technologies that help people live and work more intelligently. 1.  "Launch Experiences of Dragon Dictation, Dragon Search, Dragon Go!, FlexT9, NDev

mobile: Motivation, Business Rationale, Goals and Results“ 2.  Goal definition for our consumer mobile apps. 3.  How to measure success/non-success 4.  Business Case/Business Rationale for Nuance 5.  Way forward with NDev mobile: Speech-To-Text and Text-To-Speech for mobile

developers

© MobileMonday Germany e.V. 5

Page 6: MoMo Hamburg | Mobile Apps Update - Welcome Deck, 18.10.2011

G E R M A N Y

Berlin Dusseldorf Frankfurt Hamburg Munich

www.mobile-monday.de

Alexander Voss, adsmobi

•  adsmobi is a mobile media buying platform that focuses on placing successful mobile campaigns for mobile advertisers. adsmobi delivers premium advertising traffic through partnerships with leading mobile mediation and optimization platforms. The adsmobi ad server will help effectively manage media spending with the flexibility to target a desired audience at the right time, in the right place, on the right device.

•  Alexander Voss, Senior Marketing Manager at adsmobi. Since he joined the team in

September 2010, Alexander is responsible for the global marketing activities and the press contact of the company. Prior to his mobile career, Alexander worked 3 years for the Bauer Media Group, one of Europe’s leading Media companies.

© MobileMonday Germany e.V. 6

Mobile Update 2011 & meetup web-con

Page 7: MoMo Hamburg | Mobile Apps Update - Welcome Deck, 18.10.2011

G E R M A N Y

Berlin Dusseldorf Frankfurt Hamburg Munich

www.mobile-monday.de

© MobileMonday Germany e.V. 7

Fishlabs is a German quality developer and one of the best mobile game studios in the world – standing for experience, quality standards, reliability, and a passion for their products: mobile games and consultation at the highest international level. / nn

Gigalocal / FastForward RSA Kevin Waschescio Head of Sales & Expansion

Mobile Update 2011 & meetup web-con

Page 8: MoMo Hamburg | Mobile Apps Update - Welcome Deck, 18.10.2011

G E R M A N Y

Berlin Dusseldorf Frankfurt Hamburg Munich

www.mobile-monday.de

Location

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Hotel Intercontinental Fontenay 10, 20354 Hamburg Train Station: Dammtor Bahnhof