www.kylelacy.com

@kyleplacy

facebook.com/kyleplacy

http://bit.ly/monarchsocial

Session 1The Future of Customer Communication

Session 2Finding and Balancing Your Online Voice

Session 3Using Facebook for Brand Awareness and Generation

Session 4Using Twitter for Brand Awareness and Generation

Video

Borders no longer exist

Language is Secondary

Its easy to imagine a not-too-distant future in which automatic translation will allow two people in the world to message one another in real time, each experiencing the chat in his or her tongue.

-Vint CerfVP of Google

Content

The online technologies and practices that peopleuse to share opinions, insights, experiences, and perspectives with each other.

End Session 1

be authentic

MOSTGetting theout of Social Media

MonitoringObjectivesStrategyTools

MonitoringThe Importance of ListeningCustom Reputation ManagementRadian6.com Google Alertshttp://www.google.com/alerts

ObjectivesEstablish the RulesWhy are you applying social media?What do you want to accomplish?Revenue, New Donors, etc

StrategyThe Value of a StoryBuilding Brand AwarenessWhere are you driving the user?

ToolsWhat technology are you using?What technology are they using?What technology are your employees using?

5 Ways to Combine

1. MarketingResearch

2. TraditionalNetworking

3. Integration

4. BrandAwareness

5.LeadGeneration

blogsearch.google.com

Session 2 End

What is a blog?

A place to share stories and establish trust.

What is a blog?

www.wordpress.com

Tell StoriesIncorporate HumorGuest Posts from ClientsLists. Lists. Lists.Make a VideoDont blatantly promote yourselfBe AuthenticStay FocusedContent! Content! Content!

Activity

Write out 5 blog post titles and who would read the post.

http://www.facebook.com

What is Facebook?

5 Tips to Marketing on Facebook

Where You At?Searching Based on Location

Talk to Me Like You Love MePersonal Messaging

Common InterestGroup Domination

Using Friend Lists

#5Sniping Competitors Fan Pages

Bonus:Importing that Email

#1: Your ProfileYOUR pictureFill out the information to 100%Feed in other networksThe power of the photo gallery

#2: Client ConnectionEncourage current and past clients to connect with youSearch for current and past clients using your email databaseMarketing Material Integration

#3: The FanPageDo not invite everyoneEasy to blast messagesUpdate Your Wall RegularlyUse Secondary Pages to SegmentHouse PhotosTwitterEvents

#4: More Fan PageCommunity engagementLittle LeagueFarmers MarketLocal Club or Golf Course

#5: Facebook AdsSegment ads based on age, birthday, gender, and other demographic data

Most importantly: REGION BASED

Pay-per-click

Session 3 End

What is Twitter?

http://www.twitter.com

Micro-blogging service that enables its users to send and read other users updates known as tweets.

CocktailParty

35-49 Represent 42% of Twitter Users

Tweets

Text-based posts of up to 140 characters which are displayed on the users profile page and delivered to other users who have subscribed to them (followers)

@

RT

DM

Profile

Background

Give Additional Connection PointsPicture or LogoGive a 140-160 Description of Yourself or Company

Tiny.Url

http://bit.ly

#

TweetUp

Eventbrite.com

Email

Search

http://search.twitter.com

FriendsEnemies

Start by following your friendsWatch the conversation and follow their friendsFollow industry leaders

The Beauty of Twellowhood

http://www.twellowhood.com

What You Should Be Doing TomorrowCreate Your Social ProfilesSetup lists on both Twitter and FacebookConnect with Your Email Database (Facebook, Twitter, LinkedIN)Add 10 people to each list

Connect With MeBlog: http://www.kylelacy.comTwitter: @kyleplacyEmail: kyle@getbrandswag.comPhone: 1-765-610-5965