monday presentation

FULL SERVICE INTERACTIVE AGENCY

TRADITIONAL COMMUNICATION

NEW TIMES

traditionally communication is directed from the brand to the consumer. there is no dialogue. communication uni-directional.

we live in an era of excess of offer.excess of competition and of information.


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THE CURRENT CONSUMER

NEW ENVIRONMENT

the current consumer is an unpredicatble dictator.

he is proactive and in control in the search for information.he worries solely about himself and his individuality.the new brands and the new trends in traditional brands reflect this fact, in their name and or attitude.

in this new environment it is ever more difficult to stand out from the noise.shouting louder and louder is increasinglyexpensive and in turn less effective.


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THE PORTUGUESE USE THE INTERNET MASSIVELY!there are more than 3,9 million internet users in portugal373 thousand use mobile connections

AND WHAT DO THEY DO?7 out of 10 consumers admit that they search for information on the web before buying a product! 8 out of 10 have already bought something onlineMSN, Google and Hi5 are the most visited websites

MOBILE PHONES ARE AN INCONTROVERTIBLE REALITYmore than 12 million subscribers in Portugal, of which5,7 million send 10 sms per week1,8 million use mmsand 1,7 million use advanced technologies such as bluetooth.

source: Marktest, 2007 e 2008

source: Nielsen e Alexa, 2008

source: Anacom e Marktest, 2007

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Os Portugueses são duas vezes mais dominados pela Publicidade online do que os restantes Europeus.

Nos meios digitaiso consumo é de 16horas por semanae na televisão de 13horas (dos18 aos54 anos).

Diário de Notícias, Economia, 02jan2007

Diário de Notícias

Nielsen, 2008

Diário Económico,05dec2006


OUR METHODOLOGY

ATTRACTTHE CLIENT

CREATESTRONG

CONNECTIONS

UNDERSTINGTHE BRAND

DEVELOPTHE MARKET

TARGET PLACEMENT

PERCEPTION

HELP HIM

REWARD HIM

MARKETING MIX

COMPETITON

MISSION

DEEPEN

RAPPORT

NETWORK

KNOW HOW

PERSONALISE

RELATE

CONTACT

CONFORT

TRUST

INVOLVE HIMGENERATESALES


website

strategic marketing

operational marketing media

point of sale

search engine

mobile

games

interactivity

design optimization

e-mail

viral

r&d

above the line

events

database

below the line

development

OUR SERVICES


WHY MONDAY

we are passionate about creativityand use it to diffuse your messages.

our obsession is your resultsand we treat your brand as if it was our own.

we work with you to assure we meet your deadlines and milestones, leaving you free to focus on your objectives.

we love marketing and technology and believe in their power at the service of the brand.

with dozens of campaigns implemented, our team has the know-how and the multi-disciplinarity necessary to best benefit from the bridges between the real and virtual worlds, taking your brand to a new dimension.


SOME OF OUR CLIENTS


CHALLENGE

VIEW PROJECT

To launch the new m&m’s website, presenting it to the target market and simultaneously reinforcing the brands message friends&fun, establishing a connection with the above the line campaign.

SOLUTIONDevelopment of an m&m’s pokermania action. It was based in a campaign microsite (http://www.m-mspokermania.com.pt) and a strong online banner cam-paign, with 11 rich-media formats, in websites such as Sapo, hi5 and msn messenger. There was also in-store communication, Tv and street marketing interventions.

RESULTSThe campaign had a very strong impact. In only six weeks it generated more than one hundred thousand visits and a participants database with more than 10 thousand con-tacts, placing the new brand website on the portuguese monitors.

m&ms


CHALLENGE

VIEW PROJECT

The active mticker is a mobile application from mobicomp that works as a news ticker helping operators to commu-nicate their contents to their clients without making them search for it. Our challenge was to optimize the applica-tion navigation so as to overcome terminal limitations, taking maximum advantage of its graphic capacities.

SOLUTIONAfter analysing the best international cases and conside-ring our vast experience in the mobile area, monday pre-sented a navigation optimization plan for the software and a new graphic interface that minimizes the size of the images and maximizes attractiveness and ergonomics.

RESULTSThe active mticker version 2.0 was presented at the gsm world in Barcelona. Feedback was excellent. The software received the best compliments

MOBICOMP ACTIVE MTICKER


CHALLENGE

VIEW PROJECT

Take national and international visitors to the parks (Pena, Mouros, Monserrate & Capuchos) and create suc-cessful relationships with all the stakeholders – visitors, locals, shareholders and others.

SOLUTIONWith the strategic analysis of the parks it was possible to identify different target groups with different needs. We developed a website where the visitor is guided and advi-sed, with different mechanisms to develop the relationship between the visitors and the parks – virtual visits to the parks, sending of postcards, a blog, mailing-lists and a quiz.

RESULTSThe website is global with visitors from all over the world. Anyone who visits the parks can now remember and share what they saw. Those that did not visit can prepare their visit. All can virtually visit the parks.

PARQUES DE SINTRA


CHALLENGE

VIEW PROJECT

Different and new ways to communicate with different targets – doctors,chemists and end consumers.

SOLUTIONDevelopment of a set of multimedia solutions to communi-cate different products. For Aseptal a viral site was develo-ped. For Lamisil a cd with an interactive presentation for chemists. For Benefibra a private site for doctors. We also developed an application for kiosks communicating all the brands.

RESULTSNovartis has now a set of interactive platforms to commu-nicate with stakeholders. This allows it to have a segmen-ted database of consumers and doctors and consequently a strong sales force.

NOVARTIS


CHALLENGE

VIEW PROJECT

Create an innovative web campaign supporting the laun-ching of the movie Disturbia. Disturbia is a teen suspense movie, based on hitchcok’s “rear window”.

SOLUTIONA 2.0 web campaign based on a totally interactive website. By rolling the mouse users can stroll around the Disturbia neighbourhood and share their stories about mysterious neighbors leaving their testimony in the creepy quarter.

RESULTSThe target strongly hold the creative concept and share stories about suspicious neighbors. Thousands of friends were invited to enter the Disturbia neighborhood.

LUSOMUNDO


CONTACTS

Rodrigo [email protected]: +351 966 788 700


Technology

monday presentation