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Málaga, 5th May 2011 Zed Monetizing content on mobile

Monetizing content on mobile

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5.05.2011 For more information visit: www.zed.com

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Page 1: Monetizing content on mobile

Málaga, 5th May 2011

ZedMonetizing content on mobile

Page 2: Monetizing content on mobile

1996

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200211 Countries

200415 Countries

200637 Countries 2008

54 Countries200961 Countries

Zed TV2010

Social Games

Our trayectory:18 years experience turning risks into opps

1993

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A global network & market is waiting for you

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Platform concentration

*Source: www.icrossing.co.uk

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Convergence is the name of the game

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How we see it:Multi- platform content with highest quality standards

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Consumer is the king

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Consumers vs content

85% of consumers prefer that free content remain free

Consumers are less likely to pay for contentessentially homegrow online, often by consumers at fairly lowcost (ex. Podcasts, consumer- generated video or blogs).

62% of consumers asked are sure to suggest that once they purchase content it should be theirs to copy or share with whomever they want

71% of people asked suggest that onlinie content of any kind will have to be considerably better than what is currently free before they pay for it

Source: Nielsen report “A Global perspective on paying for content online; February 2010

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Consumers vs content

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A great market to reach: Scenario of Spanish sector on digital contents

* Source: AMETIC

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Global content portfolio

Extensive global partner network of brand and media owners including major animation owners MTV, Cartoon Network and Aardman Animations

Content portfolio covers all content categories including Music, Games, Applications, Video and Personalisation Content

Catalogue of 50,000+ titles

Global Distribution via

- Carriers- Handset Manufacturers- Zed’s Direct to Consumer Clubs

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Animation opportunities

Zed licenses IP from animation owners to develop games and applications

We also distribute original animation shows across a number of mobile formats and business models

- VOD – pay per download- VOD Streaming – subscription- Video Player Apps- Mobile TV

Branded and original IP

Cross-platform support including all Smartphones

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Animation opportunities

Quality animation with universal appeal

Most importantly: language agnostic in order to maximise opportunity for global distribution

Carrier editorial guidelines vary territory to territory and need to be taken into consideration

Zed has a dedicated off-shore development centre in India with expertise to support Animation- Mobile encoding- Post-production-Graphic and effects

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Case Study: Monty Python Spam Chunks• Pay per download video apps each containing Monty

Python mobile video and personalization content• Each app based on one of two movie themes – Life Of

Brian & The Holy Grail (2 for each)• Stream video clips from within the app• Customize your Android phone with a classic Python

wallpaper image in each app• Select one of the two included ringtones for your

handset – classic dialogue and soundtrack songs• Lowest price point to optimise impulse purchases

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Interactivity & self consumption: consumer as a new Marketing Director

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Presenting Planet 51

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Planet 51:The film

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MobilePC/Online

cine

TVVideogames

MMO (Massive Multiplayer Online)

Flash Games

Mobile Storefront

Tailored

iPhone

Móvil (Java)

Vertical integration of our own global IP global

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Planet 51: a film on figures

opinion nº users opinion nº critics

MSN Movies 4,5/5 45 1,0/5 75

Yahoo Movies B 1431 C 10

Moviefone 7,0/10 893 5,0/10 39

During the first month…

17.169 fans on its official website

+ de 2.500.000 trailer displays on You Tube

+6.000 Twitter followers

Box office revenues: 120.000.000 USD

+ 36.000 apps displays through mobile

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Spain as a leader on animation content

o Higher potential growht thanks to new technologiesoMain turnover reached abroadoPioneering on exports behind UK and France

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Thank you