Moving LBS Beyond Mobile

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"Moving LBS Beyond Mobile"; presented on January 20th. 2010 at the Location Based Services Evolution conference in Berlin, Germany

Text of Moving LBS Beyond Mobile

Yahoo! Presentation Template

LBS Evolution, Berlin, January 2010Moving LBS Beyond MobileGary Gale, Yahoo! Geo Technologies1

2Where should we be in 2010?DJHuber on Flickr : http://www.flickr.com/photos/dezeneandjoyel/3963203756/3

This is not your 2010

4What Makes The Pie Shop Tick on Flickr : http://www.flickr.com/photos/hollywoodplace/3016264752/

5Phasepistol on Flickr : http://www.flickr.com/photos/12377578@N07/2406524180/

stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//

7A d I q on Flickr : http://www.flickr.com/photos/eshadiq/4255787252/in/pool-73008182@N00

8JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/9

10Wireless Ninja on Flickr : http://www.flickr.com/photos/33853848@N04/3378403467/11

This is your 2010

12Patrick Ng on Flickr : http://www.flickr.com/photos/moleskineart/3517295211/Location has taken off Source: Borrell Associates, May 2008 What Local Media Sites Earn Annual Report.

Location-Based Online Advertising

Location-Based IPhone Apps

Community Mapping

GPS-Enabled Phones

Location Device Sales13Local search is rapidly growing: 55% volume growth 07-08~15% of all PC search queries are local~45% of all mobile queries are local

Sources: comScore, iConsumer, data.yahoo.com

Local Search Query Volume Is GrowingSource: Borrell Associates, May 2008 What Local Media Sites Earn Annual Report.

Local Search Query Volume Is Growing15

21.0%InternetNewspaper0.4%Radio0.8%Yellow Pages4.9%Broadcast TV8.8%Cable TV4.3%Magazine2007-12 Projected Local Ad Spend CAGR

-2.5%Source: VSS, Borrell Associates

4.45Ad Spend is Moving Online

Source: Veronis Suhler Stevenson At the Expense of Other Media Sources18

Im sorry Dave, I cant find that place

19Technology hurdles Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/20

Jamison Judd on Flickr : http://www.flickr.com/photos/jamisonjudd/2433102356/Servers2151 30' 50.0868", 0 7' 42.8514"163.1.117.21020442/6015#C5243B212(125 Shaftesbury Avenue, London, UK)(Oxford, UK)(Brest, France)(Wilmington, Delaware, USA)Computers like numeric identifiers; coordinates such as long/latIP addressesCell tower IDsPublic WiFi MAC addresses21

22Vicchi on Flickr : http://www.flickr.com/photos/vicchi/3741963599/

So many standards to choose fromVertical Towers of Siloed Location DataThere is a vast amount of location data already out there on the net. But without Fire Eagle this location data is disconnected, each in its own vertical tower according to the vendor, the web site or the origin of the data ...

... some is wifi based ...

... some is GPS based ...

... some is mobile based ...

... and some is a combination of all of these types and more23

A solution

Aggregate all location sources under the users controlFire Eagle provides a way to connect these different silos and provides location sharing and integration that the user is in control of2425

Fire Eagle

We dont always say what we meanKoen Vereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/27

National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/(Web) surfers; you, me, them28The West EndDowntownThe ShopsThe High Street2829The Online WorldFormal, normalised, structured, regularThe Offline WorldInformal, eccentric, bizarre, irregularThe Real WorldWe Are Here

Who uses official names anyway?takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/

MOMA NYCpaula moya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/Museum of Modern Art, New York

Millennium Wheelhismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/London Eye

San FranciscoSF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/City and County of San Francisco

Warning may cause frustrationpaloaltosoftware on Flickr : http://www.flickr.com/photos/paloalto/3038701605/Th?a town in Burgundy, FranceTo?a town in Ibarakiprefecture, JapanAND?ISO 31660-1 Alpha-3for Andorra?a town in Norland Fylke,NorwayIN?ISO 3166-1 Alpha-2for IndiaIs?another town in Burgundy, FranceIT?ISO 3166-1 Alpha-2 for ItalyYou?a town in Yatenga, Burkina FasoThat?a town in Rajasthan, India

Some way to go towards the semantic web dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/

Hilton, ParisParis Hilton

OrlandoJoe Orlando

LondonJack London

PanamaPanama Hats

YorkshireYorkshire Puddings

Privacy and trustDarwin Bell on Flickr : http://www.flickr.com/photos/darwinbell/3283515018/

Wanted: informed and insightful publicityJerry Silfwer on Flickr : http://www.flickr.com/photos/8857708@N06/2307921375/44

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46

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http://xkcd.com/596/

Opting outProvia 17 on Flickr : http://www.flickr.com/photos/59287279@N00/3000233643/ in a mail-shot marketing database49

The Phone BookHerzogbr on Flickr : http://www.flickr.com/photos/herzogbr/2783660249/ your entry in the Phone Book50

The Electoral RollMuseums & Collections on Flickr : http://www.flickr.com/photos/20949561@N04/2372734655/ on the local electoral roll51

Cold-call Marketing DatabasesIanjacobs on Flickr : http://www.flickr.com/photos/ianjacobs/466573832/In a cold call marketing database52

Mail-shot Marketing DatabasesGwynhafyr on Flickr : http://www.flickr.com/photos/gwynhafyr/3459273879/ in a mail-shot marketing database53

Whois Information or in the whois entry for your domain. 54

Opting outProvia 17 on Flickr : http://www.flickr.com/photos/59287279@N00/3000233643/55

Opting inOpacity on Flickr : http://www.flickr.com/photos/opacity/4183985730/56

Tools needed?docman on Flickr : http://www.flickr.com/photos/docman/36125185/http://fireeagle.yahoo.net/developer

http://fireeagle.yahoo.net/

Sparrow & Voila!

http://www.mapme.at/

http://apps.facebook.com/on-fire/#http://wherein.yahooapis.com/v1/

http://developer.yahoo.com/geo/placemaker/

http://isithackday.com/hacks/placemaker/simpletext.php

http://isithackday.com/hacks/placemaker/map.php

http://isithackday.com/hacks/placeearth/

Final thought # 1Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/Your location is both powerful and valuable. Its far less about where you currently are 72

we can make the internet workbetter by making it understandhow we talk in the real worldBilly V on Flickr : http://www.flickr.com/photos/billyv/352560572/

Final thought # 2Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/Your location is both powerful and valuable. Its far less about where you currently are 74

Its not about where you are Alwaysordinary on Flickr : http://www.flickr.com/photos/sempre_ordinario/3492703820/Your location is both powerful and valuable. Its far less about where you currently are 75

its about where youve beenJrusbatch on Flickr : http://www.flickr.com/photos/jrusbatch/3626348821/ and much more about where youve been; home, school, work, holiday.

Lets call this your location stream. Its deeply personal information. I touched on responsible, well thought out, location services but how do you tell? Theres some pretty crucial questions you should ask yourself before you start to use a location service, any location service. So heres a list of points you should bear in mind when deciding on whether to use a location service ... call it an opt in location manifesto

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Final thought # 3Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/Your location is both powerful and valuable. Its far less about where you currently are 77

Jemimahknight on Flickr : http://www.flickr.com/photos/10294984@N08/2747495411/There comes a point where you realise thatyoure not on the web,youre in the webThese are not decisions someone can make for you. You, as an individual, need to assess whether you feel comfortable with allowing a third party access, albeit limited access, to your data and to your location.78

Not taking notes?selva on Flickr : http://www.flickr.com/photos/selva/24604141/LBS Evolution, Berlin, January 2010Moving LBS Beyond MobileGary Gale, Yahoo! Geo Technologieshttp://slideshare.net/vicchi80

Thanks for ListeningPaul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/

www.ygeoblog.com

twitter.com/vicchi

twitter.com/yahoogeo

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