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Multichannel Fundraising Strategies and Tactics

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With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out? This workshop offered background and tips on multichannel campaigns and a case study of a year-end fundraising campaign for Fountain House.

Text of Multichannel Fundraising Strategies and Tactics

  • 1. MultichannelFundraisingAmazon Watch | Big Duck | Causes Strategies and TacticsApril 2, 2012!

2. #[email protected]@[email protected]@susangordo 3. What well cover Why multichannel campaigns? Multichannel case study: Fountain House 12 ways to make your multichannel campaign stronger How you can use Causes in your campaigns Multichannel case study: Amazon 4. 5. Why multichannelcampaigns? 6. Reasons NonprofitsCommunicate 7. 8. Be clear.Be compelling.Be consistent. 9. Campaigns turn a series ofmessages into a story with A problem A solution A goal A timeline An action your audience can 10. Campaigns tell a story acrossall elements Consistent imagery Established goal/deadlines Campaign-specific landing pages Web promotion & social media engagement Reference URL in direct mail 11. Where do campaigns fit in? 12. The results are worth it: Multi-channel enhancesdonor lifetime value 10% of all donors areonline; 1 of 6 join online 32% of online acquireddonors switch to offline donorsin year-two People who act online are7x more likely to giveConvio, Integrated Multi-Channel MarketingBlackbaud donorCentrics Internet & Multichannel Giving Benchmarking Report and Connecting OnlineFundraising and 13. See it in action:Fountain 14. 15. 16. 17. 18. 19. 20. YOUR INFO First Name Last Name Address 1City YOUR DONATION GOES TWICE AS FAR, WHEN YOU GIVE TODAY. Address 2State Earlier this year, New York City made massive cuts to the funding of mental health services. Fountain House lost $450,000, including more than $100,000 in funds that covered our daily operating costs. Email AddressPhone Number Fortunately, to help us make up for this shortfall, a generous matching donor has stepped forward. If we can raise $50,000, the matchingAMOUNT donor will kick in the other $50,000 to make up for what we lost from the City. $35 $50 $100 $250 Our Fountain House community is, as ever, resilient and moving$1,000$2,400OtherUSD forward. Still, your support between now and the New Year would be especially meaningful. Please consider having your tax-deductible donation matched today.CREDIT CARD American ExpressMasterCard DiscoverVisaCard Number ExpirationCard Security CodeHONOR SOMEONE WITH YOURCONTRIBUTION (OPTIONAL)To make your contribution in somebodys honor, fill in the informationbelow. He or she (or, in the case of an in memoriam contribution, therecipient you specify) will be notified of your thoughtfulness and generosity.This contribution isDONATE!"!#$%!#&(&))*))(!$)+,-.)(/.0)1.2,,.3)4,5)67283)46)"&&9))*))555#:7;

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