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Your Twitter Hurts My Facebook When I’m
LinkedIn-
Monetizing Social Media
Natalie Henley,Director of Marketing –
Findability Group
“Natural Horsemanship” 22,000 Searches
Each Month
“Horse Training” 167,000 Searches
Each Month
Natural Horsemanship
Become Findable Under the Right Keywords
Keyword Phrases
Findability in the Buying Cycle
Pet Store Shopping
Pet Information
Pet Store Denver, Exotic Bird Supplies Purchasing
Know How Your Prospects Search…
Source: ClickZ 2009
52.9% Search 3+ Keywords
Findability Keyword Discovery Process
Don’t Guess! Always Use a Keyword Tool
Keyword
Architecture Firms Denver
Competition
Local Monthly Searches
720
The Power of Social Media
500 Million Active
Facebook Users3.7 Billion searches each month on YouTube
This is more than Yahoo!
More than 10 Billion Tweets sent since 2006
Silverson Mixers
Top Performing Keyword: “Industrial High Shear Mixers”
YouTubeKeyword: Industrial High Shear Mixers
Fourth Position!
Results
YouTubeKeyword: Industrial High Shear Mixers
Martin Faith, Owner of a Small Stained Glass Company
Top Performing Keyword: “Stained Glass Denver”
LinkedInKeyword: Stained Glass Windows Denver
TIP: Select the “other” category when selecting the industry associated with your website.This will allow you to re-name the website URL with your keywords
Fifth Position!
Results
Golden Rule:
You Must Have a Personality!
Skittles v M&Ms
Google Analytics
Action Plan
1.Find your Keywords-Don’t Guess Use a Keyword Tool
2. Setup your Social Media with a Keyword
3. Have Fun with it – Show some Personality
4. Setup Hootsuite.com to save time
5. Measure success through Google Analytics
Thank you for attending!
Email me at:[email protected]
Call me with questions at:888-588-9326
Follow me on Twitter at: www.twitter.com/Marketing_Nat
