Native Storytelling: Socially Connecting Brands

BLINQ MEDIA - A GANNETT COMPANY • © 2013

Tweet @iRollo #NAS2013

Hi.This won’t be a sales pitch :)



WHO IS BLiNQ?

BLiNQ’s long-term relationship with Facebook is anchored in our ability to continually perform for agencies and

their brands. We’re focused on fueling agency brands/campaigns success through our socially

strategic tools & services.

currently one of only TWELVE partners globally to hold both the Ads & Insights PMD badges.



THE RIGHT SOCIAL MIX

AGENCY PARTNERS



THE RIGHT SOCIAL MIX

BRAND RELATIONSHIPS



NATIVE STORYTELLINGSocially Connecting Brands



THE RIGHT SOCIAL MIXWHAT IS NATIVE ADVERTISING?"A form of media that’s built into the actual visual design and where the ads

are part of the content."Dan Greenberg: CEO, Sharethrough



THE RIGHT SOCIAL MIX“ADS ARE PART OF THE CONTENT”Early indication is that going “Native” is delivering value.



WENT NATIVEBefore the Advertorial...





The social amplification provided by channels such as Facebook,

Twitter, Pinterest, StumbleUpon and Instagram is considered a major part of what makes these

ads succeed.



BuzzFeed has pioneered, the some of the best native ad content that is so engaging consumers want to share it with their friends.



BuzzFeed is at the forefront of creating a scalable model for native ad content creation. They aren’t just creating content for brands that is similar to their editorial content — it’s literally the same. That’s what

makes it truly NATIVE.



SPONSORED STORIESNearly 80% of advertisers are

satisfied with the ROI performance of Facebook Sponsored Stories. By 2014, Facebook will see $3.34 billion in mobile

newsfeed ads and $1.15 billion in desktop newsfeed ads, according

to J.P. Morgan’s forecast.





PROMOTED TWEETS26% of the US marketer and agency

respondents that used Twitter were using Promoted Tweets.

Promoted Tweets on mobile are achieving more than 40% in terms of engagement





44.6 Billion Posts Across Over 102MM Blogs.Similar to tumblr, StumbleUpon’s Paid Discovery feature allows brands to insert URLs into the content stream. The company reserves up to 5%

of all posts for Paid Discovery.



Two forecasts of social media ad spending suggest that native formats will grow faster than display. Notably, both forecasts were revised upward from earlier versions.

GO NATIVE.



Ads are (or part of) the content

Drives value for consumers, brands, advertisers & publishers

Challenge: Scaling both content creation & distribution

Native is poised to grow at a faster rate than display

Mobile LOVES Native

KEY TAKEAWAYS.



THANK YOU.Questions?

e: [email protected]

Technology

Native Storytelling: Socially Connecting Brands