Upload
urban-pettersson
View
114
Download
0
Tags:
Embed Size (px)
Citation preview
Mobile AppsMobile AppsMobile AppsMobile Apps
bybybyby
• Founded in 2005
• Does “Fresh Mobile Marketing”
• Based in Barcelona, Spain
• Extensive experience in Mobile Marketing
• International team with a global perspective
Neosono makeNeosono makeNeosono makeNeosono make…………
Apps with Innovation in Functionality, Presentation and ImplementationApps with Innovation in Functionality, Presentation and ImplementationApps with Innovation in Functionality, Presentation and ImplementationApps with Innovation in Functionality, Presentation and Implementation
Mobile Global Market 2011Mobile Global Market 2011Mobile Global Market 2011Mobile Global Market 2011
Total Devices
Total Devices Shipments Annual Growth
Smartphones 488.000.000 62,70%
Total PCs 415.000.000 14,80%
Notebooks 210.000.000 7,50%
Desktops 112.000.000 2,30%
Tablets 63.000.000 274,20%
Netbooks 29.000.000 -25,30%
Source: Canalys (Feb 2012)
Device Shipments Annual Growth
Total Handsets 1.546.000.000 11,10%
Normal Phones 1.055.000.000 -2,90%
Smartphones 492.000.000 61,30%
Source: IDC (Feb 2012)
Global Mobile App MarketGlobal Mobile App MarketGlobal Mobile App MarketGlobal Mobile App Market
2009
2010 2012
Downloads 8.200 millon 50.000 millon
Revenues $ 5.200 millon $17.500 millon
2010 2011 2012
60.000
50.000
40.000
30.000
20.000
10.000
WhyWhyWhyWhy buildbuildbuildbuild A Mobile App?A Mobile App?A Mobile App?A Mobile App?
A mobile App adds mobility to your
• Company MARKETING
• Brand COMMUNICATION
• Company SALES CHANNELS
Why build a Mobile App?Why build a Mobile App?Why build a Mobile App?Why build a Mobile App?
• Your company can profit from the giant
distribution networks App Store y Google Play
• Opening new distribution networks allows you to
acquire new customers
• Implementing new technologies improves the
customer perception of your brand name
• It is a FRESH way of differentiating your
company from the competition
and more…
WhyWhyWhyWhy buildbuildbuildbuild a a a a Mobile App?Mobile App?Mobile App?Mobile App?
• The mobile phone is more personal than a
PC which allows you to create a more direct
relation with our customers.
• The App integrates monitoring tools to gauge
the results of your marketing and
communication activity
• You can create viral campaigns through your
mobile platform
Your OVERALL digital presenceYour OVERALL digital presenceYour OVERALL digital presenceYour OVERALL digital presence
Why Neosono?Why Neosono?Why Neosono?Why Neosono?
Multi-Platform development
� Apple – iPhone/iPad
� Android – phone & tablets
• Company with expertise in all App related areas
• Complete coverage of mobile app services
• Experts in design and user experience
• Focus on product and service innovation
• High-quality apps at affordable prices
• Experts in marketing campaigns for Apps
• Excellent service and client management
Neosono offers a complete packageNeosono offers a complete packageNeosono offers a complete packageNeosono offers a complete package
• Objective Analysis
• Market Analysis
• Conceptualization
• Design & user-experience
• Technical development
• Testing
• Publishing to App Stores
• Integration with Social Networks
• Marketing & Promotion
• Statistics Analysis
• New versions & updates
Some examples of our Some examples of our Some examples of our Some examples of our
Mobile AppsMobile AppsMobile AppsMobile Apps…………
happy pills
Customer: happy pills (Barcelona)
Category: Life Style
Plataform: iPhone
Languages: English & Spanish
Features:
· Catalogue of products and shops
· Online shop for iPhone (VISA, PayPal)
· Promotions via Push Notification
· Tracking via Flurry
· Rating of the App
happy pills
eye2phone
Customer: Eye Care Hospital
(Sao Paulo)
Category: Health Care
Plataformas: iPhone & iPad
Language: English
Features:
· Various vision test modules
· Universal
· Rating of the App
eye2phone
novartis
Customer: Euromédice (Barcelona)
Category: Training Course
Plataforms: HTML5 (web & iPad)
Languages: Spanish
Características:
· Training Course
· Oficially Certified Course
· Multimedia
novartis
Category: Sports
Platforms: iPhone, iPod Touch, iPad
Languages: French, German
Features:
• Live Scores for the Ice Swiss National Hockey League
• Latest news of the league
• Radios and videos
• League calendar, past results, standings etc.
• Betting and Facebook comments option
• Information about hockey clubs playing in the league
Live Swiss HockeyLive Swiss HockeyLive Swiss HockeyLive Swiss Hockey
Category: Music
Platforms: iPhone, iPod Touch
Languages: English, French, German
Features:
• Different sounds for Ice Hockey fans
• Funny design
• Share on Facebook
Hockey KitHockey KitHockey KitHockey Kit
Category: Healthcare & Fitness
Platforms: iPhone, iPod Touch
Languages: Spanish
Features:
• Application based on music therapy to burn fat
• Choose from various weight-loss plans
• Calculate BMI and amount of calories to be burnt everyday by providing age, height and weight details.
• Application recommends a scheme with a list of exercises and a diet
• Daily follow-up of the user’s progress
• In the App Store list “New and Noteworthy”
Quema GrasasQuema GrasasQuema GrasasQuema Grasas
Category: Entertainment
Platforms: iPhone, Android
Languages: Spanish
Features:
• Humorous ring tones in Spanish
• Imitations of Celebrities
• Save & assign as ringtone
• Assign a tone to a contact
• Reached TOP 5 in the entertainment category of App Store (Spain)
Tonos pa FliparTonos pa FliparTonos pa FliparTonos pa Flipar
Category: Music
Platforms: iPhone, iPod Touch
Languages: English
Features:
• Application for YesFM radio in Switzerland
• New version with new design
• Total compatibility with iPhone 4’s multi-tasking and Retina Display feature.
• Integration of Flurry to provide real time analytics of App-usage.
Yes.fmYes.fmYes.fmYes.fm
Thank you!Thank you!Thank you!Thank you!
Urban PetterssonUrban PetterssonUrban PetterssonUrban Pettersson
[email protected]@[email protected]@neosono.com
+34 671 480 660+34 671 480 660+34 671 480 660+34 671 480 660