Effective Networking Online

• Does your online presence represent YOU effectively?

• Are you wasting hours applying to postings on the Internet?

• Are you spending far too much time playing instead of working?

Agenda1. Brand YouDetermining and Deploying Your Online Personal Brand2. The power of GoogleWho are you online?3. BloggingBuild your expertise and communicate4. Using FacebookThe Professional Way to Network on Facebook5. Are you Linkedin?Join the growing professional network6. On TwitterHow to Establish an Online Presence, 140 Characters at a Time7. Getting ConnectedHow to Turn a Stranger Into a Network Contact8. Networking SecretsShould You Connect to Your Boss on Facebook?9. Building GoodwillYou Have to Give in Order to Get10. Safety FirstSurf Your Way Safely

~ Steven Covey

It’s not WHAT you know.It’s not even WHO you know.It’s WHO knows WHAT you

know.

“We are CEOs of our own

companies: Me Inc.To be in business today, our mostimportant job is to be head marketerfor the brand called You.”

- Tom Peters http://www.fastcompany.com/magazine/10/brandyou.htmlFrom Issue 10 | August 1997

WE (you and me)

ARE ALL

BRANDS

Determining Your Brand in 5 Steps

1. Your USP – skills or professional niche2. Your values, passion & what you are good at3. Pick the most important4. Mission statement – purpose & goals5. create a tagline that sums up your mission

statement and who you are

6. Tip: see how people you admire have branded themselves.

A tagline is like an advertising slogan:It helps other people remember a keypoint about you.

Have you "Googled" yourself?

More than 85% of executive recruiters report "Googling" candidates

Who Are You Online?

Source: http://www.chrisg.com/social-media-brand/

Your online objectives…

Here’s how:

1. define who you are2. go where people are3. publish your content4. connect to the right people5. display your activity

get your brand

• Your name as a domain• Create an email account with your domain• Twitter id, Facebook id, Linkedin id…• Fill out all the information & BE consistent• Put a face to it.

some details

• Get your photograph• Your resume• Email signature• Tagline• Standard Introduction

Be…

• Authentic• Focused• Relaxed• Dynamic

“Blogging is free, it doesn’t matter if anyone reads it.  What matters is the humility that comes from writing it.  What matters is the meta cognition of thinking about what you are going to say…” ~ Seth Godin

Personal Blog

Step 1: Pick a topic and nameStep 2: Choose a blogging platformStep 3: Write your postStep 4: Be consistentStep 5: Link to your networks

www.poonamsagar.com

Manage/Monitor Blog

Vanity link

• Adjust privacy settings• friend requests• Friend lists and limit

view• Disable options

Security Tips

What NOT to post

1.Every single piece of food you ate2.You, and absolutely nothing else3.Anyone that is less than 75% clothed4.Drunk pics, stupid pics, mean pics and

cliché picsFB Image DimensionsCover photo: 851 x 315;Profile picture: 180 x 180;App image: 111 x 74;Thumbnail: 32 x 32;Images within wall posts: 404 x 404; andHighlighted and milestone images: 843 x 403.

Steps to link in to

• Optimize Your LinkedIn Profile• Claim Your LinkedIn Name• Start Building Your LinkedIn Network• Request and Make Recommendations• Join Groups• Ask/answer questions• Post updates

2

3

4

5

67

8

in 140 characters

• Create a short biography• Check followers before you accept

– Biography– Friend list– Tweets

• Under the “Account” tab check off “Protect my updates”.

More…• Use your professional picture• Include your elevator pitch in your Twitter bio – only 140

characters• Link to your website – one shot, one link• Keep your tweets professional • Have a conversation• Always answer @’s and DM’s

– @’s seen by all. – DM’s or direct messages seen by you & recipient.

How to Tweet

1. Be awesome - Do awesome stuff. Then tweet about that.

2. Be human - Say hello. Pay a compliment. Ask a question. Answer a question. Share an opinion.

3. Be goal-oriented – ask What do I want this display to achieve?

Getting Connected

How to Turn a Stranger into a Network Contact1. Identify Good Contacts2. Interact Online3. Manage Your Contacts4. Offer Value5. Stay in Touch6. Get Back from Your Network

Networking Secrets

1. Should You Connect to Your Boss on Facebook?

2. Trouble? What Trouble?3. Always Professional, All the time

Building Goodwill

You Have to Give in Order to Get1.Rebroadcast Their Activity2.Comment on Their Activity3.Share Information and Ideas4.Introduce People to One Another5.Offer Your Expertise6.Be authentic

Networking Don’ts

Mistakes you cannot afford to make1. Not Knowing What You Want2. Resume, Unprompted3. Overestimating Your Bond4. Being Overly Aggressive5. Not Seeking Mentors6. Not Following Up7. Negativity8. Not Asking Questions9. Not Tying Up Loose Ends

How to maintain the momentum? Create a Social Media Activity Calendar

1. Commit weekly time resources2. Understand that social media activity will have an impact on results.3. Regularly generate content using blogs, Twitter, Face book or other

social platforms.4. Don’t try to do use every platform, instead focusing time and resources

on the social media networks that drive the best results.5. Use social media to drive participation in offline networkingevents.

clodagh@getfocusedconsulting.com.au

Networking online is a journey, not a destination, enjoy what becomes of your participation.

To To summarize…summarize…

Connect with me:Poonam SagarTwitter: @poonamsagarEmail: poonam@infotech.co.idBlog: poonamsagar.comCompany website: www.infotech.co.id