The newest name in Partner Programs is Spectrum Business. Visit business.spectrum.com to learn more.

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Charter Business makes it easy because of their people, and good people upon great systems make a phenomenal service.

Adam Edwards – Telarus

Knowing that Charter is a strong, stable, multibillion-dollar company gives me a lot of reassurance that my customers will be serviced well, our commissions will be paid the correct amount and on time, and that they’re here to stay.

Mike Onystok - TBI

New Brand, Same Trusted Partner

Channel Chief View

Michael FairVice President of Channel Sales and National Accounts

A D V E R T I S E M E N T

2015

Q. Charter Business is currently undergoing a major rebranding effort. How will that affect your partners?

A. We are excited to announce that effective Feb. 23, 2015, Charter Business will become Spectrum Business Enterprise Solutions. This is a major initiative, and it symbolically marks the beginning of a new road map for us, and, for our partners.

As Spectrum Business, we are building a cohesive, recognizable, nationwide brand that will bring focus to our wide range of unified communications offerings including high-speed Internet, fiber optic Internet, networking, phone and TV. We anticipate growth as a result of the pending consolidation activity in our industry, and we are positioning Spectrum Business to support partners to capitalize on this growth.

Q. What would you cite as the biggest advantage your company offers over the competition?

A. Spectrum Business is so much more than a cable provider; we are also a fiber company with over 65,000 fiber route miles and more to come in 2015. On the cable side of our busi-ness, our slowest coax service is faster than the fastest DSL from other providers. We don’t force customers into contracts, because our service is incentive enough to retain them. Then there’s the ability to offer fiber. Businesses can get dedicated Internet access with speeds rang-ing from 5 Mbps to 10 Gbps and the Ethernet-based service easily integrates into a LAN. Fiber is also an excellent choice for redundancy, and is quickly becoming the standard for all types and sizes of businesses.

Q. What opportunities are created for partners by the Fiber Near Net program?

A. Fiber Near Net is an aggressive program that is designed to expand our fiber footprint and opportunities for partners. We have streamlined contract processes and identified almost 50,000 buildings in seven states that partners can fast-track to the proposal phase. We’ve done all the legwork necessary to eliminate the need for site surveys, and we’ve established preapproved, discounted pricing so partners are able to respond to customer requests within three days. Many more buildings in more states are coming soon.

Q. You recently surveyed your partners about their level of satisfaction. What did you learn?

A. We field partner satisfaction surveys to keep our fingers on the pulse of partner sentiment. We take the feedback very seriously and build it into our objectives. In our most recent survey, we came away with a clear understanding that our channel wants more, real-time communication from us; even more features built into our partner portal; and training on very specific topics.

Additionally, we heard that our partners think it is easy to do business with us—from onboarding to pricing, sales enablement to how and when they get compensated.

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