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Presentation by Bill Johnston and Jim Cashel of Forum One Communications presented as a webinar for one of our corporate clients. Contact: [email protected] .
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June 4, 2009 1
New Media Tools and How to Use ThemBlogs and LinkedIn and Twitter – Oh My!
June 4 2009
June 4, 2009 2
Why Are We Here?
• Professional importance of new media.
• Definition of new media / social media.
June 4, 2009 3
Who is Presenting?
Jim Cashel
Chairman / Forum One
Past Editor / Online Community Report
Bill Johnston
Chief Community Officer / Forum One
Editor / Online Community Report
Director / Online Community Research Network
June 4, 2009 4
Today’s Topic
June 4, 2009 5
Today’s Actual Topic
• Blogs
• Wikis
• Honorable Mention: Scribd, Slideshare, Flickr, YouTube
June 4, 2009 6
But Wait!
• These are just tools (revolutionary tools, but…)
• Define your objectives
– Information about programs
– Recruitment
– Targeted audiences
– Other objectives?
June 4, 2009 7
Blogs
• Important if you want a
“voice”
• Also, a “face”… ok, we are
really saying
“personification”
• …But blogs are a major
commitment!
June 4, 2009 8
Starting a Blog
• Listen
• Participate
• Decide
– Goals
– Name
– Approach
– Editors
– Schedule
– Metrics of Success
June 4, 2009 9
Blogs
Health Blogs:• Health Reform:
http://rwjfblogs.typepad.com/healthreform/• WSJ Health Blog: http://blogs.wsj.com/health/• Chicago Tribune Health Blog:
http://newsblogs.chicagotribune.com/triage/• National Journal Health Care Blog:
http://healthcare.nationaljournal.com/• Health Affairs Blog: http://healthaffairs.org/blog/• Paul Krugman: http://krugman.blogs.nytimes.com/• The Health Care Blog: http://www.thehealthcareblog.com/
June 4, 2009 10
Bill Sez:
• Blogs have become an important compliment to the “official” site
• Opportunity for more conversational / experimental content
• Getting Started: Listen > Comment > Blog• Blogs are our “oral tradition” – building social capital via
storytelling• Tools: (will add links to final prezo)
– Google reader (for RSS)– Google Alerts– Technorati– Delicious– Blogpulse– Twine.com– Backtweets
June 4, 2009 11
Blogs
Question or two?
June 4, 2009 12
• Profiles / CV
• Linkages
• LinkedIn Groups
• LinkedIn Events
• Job Postings
June 4, 2009 13
Bill Sez:
• Opportunities to participate include– Groups– Q&A– Events
• Crash the party – in this case we should also be talking about Facebook (which we (Jim) generally avoid professionally)
June 4, 2009 14
Linkedin (ok, and Facebook)
Question or two?
June 4, 2009 15
Wikis
What wikis are good for (ocrn
survey):
• Private groups (intranets)
• People that know each
other
• Co-assembly (as opposed
to co-editing)
• Non-sensitive topics
(The curse of Wikipedia)
June 4, 2009 16
Bill Sez:
• Great for refining a topic / topic set to singular, dogmatic
answers
• Not great for general collaboration (IMHO) Caveat – I
personally don’t like them, enjoy using them
• Resources / PBwiki
June 4, 2009 17
Wikis
Question or two?
June 4, 2009 18
Business Case?
• General exposure
• New relationships
• Information
• Blog amplifier
• Other business objectives?
Fad vs. Trend?
June 4, 2009 19
Twitter Tools
• HootSuite
• TweetDeck
• Phone apps
June 4, 2009 20
Bill Sez:
• Opportunity to highlight content and start conversations around human capital
• Everything on this page is “Twit-worthy”
• Resources
June 4, 2009 21
Question or two?
June 4, 2009 22
Scribd
• What it is
• Performance
June 4, 2009 23
SlideShare
• What it is
• Performance
June 4, 2009 24
Flickr
• What it is
• Performance
June 4, 2009 25
YouTube
• What it is
• Performance
June 4, 2009 26
Ecosystem Diagram
Blogs
Community Portal
Idea Generation
DiscussionGroups
OrganizationWebsite
Mass Social Media
(Facebook, You Tube, LinkedIn…)
Independent Blogs
Blogs
IndependentCommunities
Local UserGroups
Events
Meetups
Social Media Ecosystem
June 4, 2009 27
Bill Sez:
• Think “social media ecosystem”, not destination• Participate in category leading sites based on media
type• Flickr
– Photo sets and tags from events, programs, staff and announcements• YouTube
– Channels, videos from events, programs, staff appearances and announcements
• Scribd– Emerging as the “social place for documents”
• Slideshare– De facto social media destination for presentations
June 4, 2009 28
Scribd, SlideShare, Flickr, YouTube
Question or two?
June 4, 2009 29
Thanks! Don’t be a stranger…
Jim [email protected]: @cashelLinkedIn: http://www.LinkedIn.com/in/cashelBlog: http://influence.ForumOne.comBill [email protected]: @billjohnstonLinkedIn: http://www.LinkedIn.com/in/billjBlog: http://www.OnlineCommunityReport.com
