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2011 Media Kit Release version 1.0 New Tang Dynasty Television 229 W. 28th St New York, NY 10001 T 212-736-8535 F 212-736-8536 Sales & Marketing T 212-292-8370 © 2011 NTD Television. All Rights Reserved.

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Page 1: New Tang Dynasty

2011 Media KitRelease version 1.0

New Tang Dynasty Television229 W. 28th St

New York, NY 10001

T 212-736-8535F 212-736-8536

Sales & MarketingT 212-292-8370

© 2011 NTD Television. All Rights Reserved.

Page 2: New Tang Dynasty

Welcome to NTD Television

NTD Programs

NTD Events

Grow Your Brand

Viewer Demographics

NTD Production

NTD Coverage

Content

NTDwww. ntdtv.com

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The network for the Chinese communities around the world

New Tang Dynasty (NTD) Television provides in-language news, information and entertainment to Chinese people all over the world. We deliver this greatly under-served market to those seeking to reach out and make an impact within the local Asian community.

>> 4 CONTINENTSCOVERED THROUGH SATELLITE AND CABLE NETWORKSNTD signal reaches 100 million Chinese viewers in Asia, and 1.8

million Chinese viewers in Australia, Europe and North America.

>> CULTURAL RENAISSANCEDEDICATED TO REVIVING TRADITIONAL CHINESE CULTURE

>> THE LARGESTCORRESPONDENT NETWORKWith 60 reporting bureaus worldwide, NTD has the largest Chinese correspondent network.

>> THE ONLY UNCENSOREDTV BROADCAST INTO CHINALeader in Chinese free media.

Welcome to NTD

NTDwww. ntdtv.com

Bridging the gap between the East and

the West

Page 4: New Tang Dynasty

Daily news in Mandarin, Cantonese and English;Updated multiple times throughout the day.

NewsNTD World News

Financial & Economic FrontlineChina’s Forbidden News

Asia Brief (English)NTD News Magazine

Weekly News Review (Cantonese)Economic ReviewCommunity News

DocumentariesZooming In

Let Us Tell the Future

Nine Commentaries on the Communist Party

A Decade of Courage

CommentariesDecoded: Mainland News

News ChatCurrent Affairs

Independent Comments

Award-winning program explores the critical issues of our time, with a focus on China, China related issues and Chinese communities in the US.

Humorous Interpretation of the real news behind the official story as reported by China’s government controlled media.

NTD World News

NTD PROGRAMS

News & Information

Page 5: New Tang Dynasty

Each Chinese character has a story, each brushstroke – a meaning. This program will take you on a journey to discover the intricate meaning behind the world’s most spoken language.

WellnessChinese Medicine

Happy to be HealthyExercise for the Lazy

Health and Healing with Dr. Noto

EducationThe Journey to Chinese Character

Hello NiHao

Rainbow Bridge

Learning Chinese is Fun

The World of Education - On Campus

Talk ShowsFocus Talk

Live in North America (New York)Life 100 (San Francisco)

Unravelling the mysteries of traditional Chinese medicine

NTD’s nightly, no-holds-barred, live call-in show allows our viewers to express their views from what’s happening in China and the Chinese community.

NTD PROGRAMS

Living & Education

Page 6: New Tang Dynasty

e*StarThe lowdown on what’s hot in

entertainment, style and celebrity news. Follow the latest trends, get the skinny on upcoming films and fashion

trends, test new gadgets, and more, with charming host Yingying Zhang.

Tour famous attractions around the world and get introduced to different cultures and traditions

A gateway to cultures through food

DramaThe best serial dramas from China,

Hong Kong, Taiwan and Korea..

TravelJet Lag

World KaleidoscopeWonders of the World

Across EuropeAustralian Vision

Hello KoreaTravel in the World

CulinaryFood Paradise

Mrs Q’s KitchenWandering Gourmand

Sweet Mercy

NTD PROGRAMS

Culture & Entertainment

Page 7: New Tang Dynasty

NTD

Showcasing the best of ancient Chinese culture. NTD takes its name from China’s Tang Dynasty (AD618–907), often referred to as China’s “Golden Age”. For many, Tang culture symbolizes the height and pride of 5,000 years of Chinese civilization. NTDTV seeks to rekindle the lofty ideals of Tang times, fostering renewed appreciation and achievement in the traditional arts of China, many of which have been decimated after decades of communist rule.

NTD brings the largest lunar New Year celebration to New York City annually since

2004. It presented Shen Yun Performing Arts at the legendary Radio City Music Hall during the lunar New Year period. Shen Yun Performing Arts brings the glory of 5000 years of Chinese civilization live on stage. It toured in more than 100 cities world wide in 2009 with more than 300 shows. In 2011, Shen Yun is coming to the Lincoln Center with an all-new performance!

www. ntdtv.com

NTD EVENTS

Shen Yun Performing Arts

Page 8: New Tang Dynasty

Since 2007, NTD has proudly presented the Global Competition Series. Dedicated to the renaissance of traditional Chinese culture, this series is a continuation of NTD’s effort to re-introduce the essence and beauty of authentic Chinese culture to the world, and in the process facilitate the exchange of cultural ideas between the East and the West.

Each competition in the series focuses on a different facet of Chinese cultural life, which will entertain and educate Chinese and Western audiences alike.

>> Chinese International Violin Competition>> Chinese International Vocal Competition>> International Chinese Classical Dance Competition>> Chinese International Photography Competition>> International Chinese Traditional Martial Arts Competition>> Global Han Couture Design Competition>> Chinese International Piano Competition>> International Chinese Culinary Competition>> Chinese International Figure Painting Competition

NTDcompetition. ntdtv.com

2007-­2009 in review

15,000 art works 1900 pieces of clothing and accessories 90 performances 35 cooking competitions 6 fashion shows 4 art exhibits 5000 contestants from 39 countries and regions500 individuals awarded $900,000 cash prizes awarded.

NTD EVENTS

Global Competition Series

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The marketyou need to

target

NTDwww. ntdtv.com

Viewer DemographicsHOUSEHOLD INCOME

Less than $25,000 11.3%

$25,000 -­ $49,999 22.9%

$50,000 -­ $74,999 18.6%

$75,000 -­ $99,999 15.4%

$100,000 -­ $149,999 17.7%

$150,000 + 14.2%

AGE

Under 18 3.7%

18-­24 3.2%

25-­34 11.9%

35-­44 19.5%

45-­54 21.4%

55-­64 19.0%

65 or Older 21.2%

GENDER

Female 51%

Male 49%

EDUCATION

Graduate School 33.9%

College 40.2%

High School Grad or Less 25.9%

Grow your Brand

If you’re looking to increase brand awareness, the ethnic Chinese community presents an attractive opportunity. This population segment is economically and culturally rich, and very well educated. They are also technologically savvy and key purchasers in a multitude of consumer categories.

(2009 NTD audience survey in New York, New Jersey, and San Francisco)

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NTD ADVERTISING & PRODUCTION:

Advertising & PRTV commercialsPrint adsCustomizable show contentCommunity Events

Multimedia Capability2D & 3D graphicsStill and video photographyAnimation

www. ntdtv.com

World Renown Production Talent

NTD’s documentaries/ads received many accolades through the years

2010 Telly Awards 51st International Columbus Film Festival 27th International Philadelphia Film Festival 4th TV and Radio Golden Bell Awards in Taiwan

NTD was chosen Chinese partner of mainstream stations New York 1, WABC, and WNBC for

NY Mayoral election US Presidential election

NTD was the winner of “Best Investigative/In-­Depth” award from New America Media:

Zooming In: “Hi-­Tech Companies, the Chi-­nese Government and the Internet.”

Multimedia ProductionWebsite creationTraining filmsPublic annoucements & special events

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NTD COVERAGE:

Global Satellite

www. ntdtv.com

Page 12: New Tang Dynasty

NTD COVERAGE:

Cable & over-the-air net work

www. ntdtv.com

* NTD program available in 16 U.S. metropolitans. Please check http://www.ntdtv.com/cable for more details.

Cable & Free-­to-­airU.S. Cable and Free-­to-­air *

220,00024 hours / 7 daysOceanic Time

Warner 698

(digital basic)

Hawaii

1.16 million24 hours / 7 daysTime Warner 589

(digital basic)New York City territories, Mt Vernon NY, & Southeast Bergen County NJ

2.7 million in PA, NJ, DE and

sections of MD.

10:30-­11am: Asian Brief (English, Mon.-­Fri.)

5–5:30pm: World News (Chinese, Mon.-­Fri.)

5:30 -­ 6pm: Asian Brief (English, Mon.-­Fri.)

WYBE 35

(Must-carryChannel)

Greater Philadelphia 90,00024 hours / 7 daysWave Vision 761Houston

Area Channel Schdule Total Subscribers(Households)

New York and New Jersey

Verizon FiOS 478

(basic)24 hours / 7 days 880,000

New York & New Jersey

WMBC DT 63.5

(Free-to-air)24 hours / 7 days Greater NJ/NYC

metropolitan area, Long

Island, Upstate New York

Los Angeles –Greater Los Angeles

KXLA 44.7

(Free-to-air)24 hours / 7 days Cover Greater LA area

(13 million)

San FranciscoBay Area (1)

KMTP 32

(Must-carryChannel)

Mon.-­ Fri.:7:30pm – 8pm;;

10pm -­ 12am

Sat.: 9am -­10am;; 9:30pm – 10pm

1.9 million

Cover 9 counties in

Northern CASan FranciscoBay Area (2)

KMTP-­DTV

32.5/33.5

(Free-to-air)

24 hours / 7 days

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NTD COVERAGE:

Cable & over-the-air net work

www. ntdtv.com

Canada

Area Channel Schdule Total Subscribers

Entire Province of Ontario Rogers 817 24 hours / 7 days 350,000

Greater Vancouver Area Novus 340 24 hours / 7 days

Europe

Country Area Channel Schdule Total Subscribers

Hungary Nationwide Invitel 40 24 hours / 7 days

Germany Baden-

Wuerttemberg State Kabel BW GmbH &

Co. KG, Channel 349 24 hours / 7 days 1.1 Million

24 hours / 7 daysBell Fibe TV 727 Toronto & Montreal

24 hours / 7 daysNovus 340Greater Vancouver Area

350,000 24 hours / 7 daysRogers 817Entire Province of Ontario

Total SubscribersSchduleChannelArea

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NTD COVERAGE:

Taiwan Cable Networks

www. ntdtv.com