Next Generation Airlines

iHostess , Empowering Differentiation …

THE BATTLE FOR THE FRONT CABIN

Copyrights HCL. All Rights Reserved2

PERSONALIZED SERVICE -catering to different choices


A Snickerdoodle with his tea always brings a smile on his face

He prefers a Jack and Coke during his evening trips

Mr. Bob LangerInvestment Banker

Mr. Bob Langer - an avid and religious reader of “The Wall Street Journal”

All characters appearing in this work are fictitious. Any resemblance to real persons, living or dead, is purely coincidental.


He pairs it always with a Riesling

He has got a special liking for Chinese cuisine, especially a traditionally prepared Peking Roast Duck

K. SelamatSenior VP@A global IT major

Mr. Selamat religiously reads the International Herald Tribune every evening



A Bourbon Slush always makes her day

Fresh fruit salads are her preferred flight menu

Ayesha ParveenEntrepreneur

Ms. Ayesha Parveen loves to utilize her flight time to read the latest issue of Vanity Fair



20% of your customersgenerate

80% of your revenues80%

How do you cater to the disparate choices of this 20%?


2/3 of what they readYour customers forget:


Your customers forget:1/2 of what they hear


But not a bit of a "A PERSONALIZED EXPERIENCE"


What if you knew that your customer :


Loves Santos Coffee


Religiously reads The Straits Times


Has flown half a million miles, and deserves a loyalty reward...


Is celebrating his anniversary and you surprise him with a gift for his wife?


You surprise your most frequent Japanese customer even on his unusual route with a SAKE

*A SAKE is normally served on a Japan sector


ACTIVATE THE POWER OF PERSONALIZATION

iHostess - Leading the way!


Celine ( Cabin crew)

Good Evening Mr. Bob!. Here is a copy of International Wall Street

Journal for the past 2 days when you were away and your favorite

Fortune magazine

~Santos Aroma coffee (Extra Hot, with Equal sugar) which you love

to have during your evening flights.

At the start of the flight

Thank you so much

(Wow! They know me

better than my wife)




During meal time

Great , I love the Riesling and satay,

they are just my favourite!

We have your favorite chicken and lamb satay for starters. We also

have the German Riesling which you regularly enjoy on this sector




At the start of the flight

Excellent. Thank you very much, this

is why i love flying with xxx ailrines

If you are still having the back pain Sir which you had on your last

flight with us a couple of days back, you may use the back

massager which we have specially installed in your seat.



NOW YOU HAVE THE POWER


NOW YOU HAVE THE POWERTo leave your competition BEHIND


NOW YOU HAVE THE POWERTo Pamper your PREMIUM Customers

Know the last 10-15 travelled destinations leading to intelligent conversations with the passengers

Customize information based on his hobbies (eg Arsenal fan )

Offer a German Reisling on the AUS/NZ sector

Surprise the passenger with his favorite periodicals / beverages / food and tailor choices based on his specific needs and wants


NOW YOU HAVE THE POWERHave your host speak like a SOMMELIER / Tour Guide

Know the Wine type, region, growth, year , aroma, vintage, owner

Provide information on What’s happening and key places to see


NOW YOU HAVE THE POWER

Cater to the diverse needs and at the same time Enhance Personalization


Thank you for your time

To know more, please write to [email protected]

mailto:[email protected]

Technology

Next Generation Airlines