Next Generation Service Station

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 1

Next Generation Service Station

Mohamed Babikir Business Development Manager EMEAR Oil&Gas Vertical

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 2 2

§  Total visibility and consistency of operations across all your service station outlets

§  Enables a transformation of services and value-add opportunities, with direct impact on the bottom line

Driving a transformation of retail fuel services

Cisco’s Next Generation Service Station


The challenge

§  How can I create differentiation in a commodity market?

§  How can I reduce costs, increase customer loyalty and create consistent processes in all outlets?


Cisco’s Next Generation Service Station

§  Standardized IP-based solutions in all service outlets

§  Simplified voice and network communications to all locations

§  Ability to add new capabilities easily without requiring additional infrastructure


Benefits to you

§  Consistent back-office and front-office processes

§  Compliance with PCI standards for credit-card security

§  Reduced wastage, improved inventory management

§  Enables new services to build incremental revenue

§  Gain market intelligence for targeted campaigns

§  Increased customer loyalty

Reduced costs + increased revenue = A better bottom line


Benefits to your staff

§  Increased reliability of on-site systems

§  Remote support and management of communications

§  Ease of communications to HQ and all other sites

§  Easier inventory management

§  Improved personal safety

§  Availability of online training

§  A better customer experience


Benefits to your customer

§  Customers want a fast, convenient and inviting experience

§  Customers expect additional services -  Fuel -  Food -  Groceries -  ATM -  Wireless connectivity -  Maintenance

§  Cisco’s Next Generation Service Station helps you deliver a better customer experience and build customer loyalty, leading to increased revenue


“The goal is that the store is always up”* at a major US Service Station operator

§  Business Challenge §  Provide visibility and consistency

of operations across 1500 service stations

§  Avoid costly upgrades to legacy POS (point of sale) systems by integrating into IP network

§  Solution §  Deploy an IP-based network

connecting all retail locations, plus corporate HQ, suppliers, logistics centres, etc

§  Network carries inventory and fuel data, voice-over-IP phone calls and credit transactions

§  Benefits §  Reduced average number of phone

lines per store from 8 to 4, saving $2.5M per year

§  Eliminated outsourced point of sale help desk

§  Eliminated shared modem pools and analogue lines

§  Eliminated inter-company call costs §  Reduced “click-charges” by 1/3 §  Allowed real-time credit approvals,

thus reducing credit risk §  Increased inventory turns on high

margin products §  Reduced average transaction time per

customer from 33 sec. to 3 sec. * Director of Retail Systems


“Our network infrastructure from Cisco is a productivity enhancer. We’ve gained the agility to quickly bring to market new products and services that our customers want – and at the same time lowered our costs.”

Director of Retail Systems Major US Refinery & Service Station Operator


Drive your own transformation!

§  Cisco can….

–  Engage with your retail team and infrastructure organization to assess your needs.

–  Define a solution that meets your needs.

–  Help you build a business case and pilot plan.

–  Work with you every step of the way, from initiation through final delivery.

§  We are ready. How can we help?


Next steps

Develop Solution & Architecture

Build business case

Current Architecture Assessment

Technical/ Solution

Workshop

Identify Savings Opportunities

Pilots or POC

Current Operational Assessment

Define technology scope and functionality



Glossary


Building the business case

§  Improved visibility and reporting across all operations §  Improved productivity through consistent systems, consistent training §  Allows a more efficient organization – managers can easily supervise

multiple locations. §  Increased revenue – rapidly deploy targeted marketing across all outlets

or to just a specific subset §  Reduced fuel loss and better inventory management – through faster,

more complete credit authorization, license plate recognition, etc §  Reduced freight costs through better logistics – deliveries optimized to

match demand. Don’t run dry; don’t waste deliveries. §  Reduced communication and infrastructure costs – calls between all sites

at zero cost, and reduced need for external phone lines. §  Increased security for staff and inventory – through video surveillance,

rapid alerts, real time monitoring, RFID tags, panic buttons


Deliver and scale your solution

§  Cisco works with partners who can deliver an overall solution to meet your specific needs

§  Your solution may range from a unified network and communications package to a fully-fledged business process and application upgrade

§  Start with a pilot to prove the value – and then scale out to cover their entire network of service stations

§  Cisco and its partners have a proven capability to scale and deploy rapidly and successfully, from hundreds to thousands of sites


Glossary


Building the business case

§  Improved visibility and reporting across all operations §  Improved productivity through consistent systems, consistent training §  Allows a more efficient organization – managers can easily supervise

multiple locations. §  Increased revenue – rapidly deploy targeted marketing across all outlets

or to just a specific subset §  Reduced fuel loss and better inventory management – through faster,

more complete credit authorization, license plate recognition, etc §  Reduced freight costs through better logistics – deliveries optimized to

match demand. Don’t run dry; don’t waste deliveries. §  Reduced communication and infrastructure costs – calls between all sites

at zero cost, and reduced need for external phone lines. §  Increased security for staff and inventory – through video surveillance,

rapid alerts, real time monitoring, RFID tags, panic buttons


Deliver and scale your solution

§  Cisco works with partners who can deliver an overall solution to meet your specific needs

§  Your solution may range from a unified network and communications package to a fully-fledged business process and application upgrade

§  Start with a pilot to prove the value – and then scale out to cover their entire network of service stations

§  Cisco and its partners have a proven capability to scale and deploy rapidly and successfully, from hundreds to thousands of sites


Return on Investment

§  Cisco has a number of case studies that we can share with you

§  One customer, with a chain of 1500 service stations, covered the cost of equipment for their entire chain in a little over a year


Cisco’s Next Generation Service Station: What it means for your business

Retail Inventory & Stock Ordering

Centralized Physical Security

IP-enabled CCTV

RFID Inventory Management

Fuel Logistics

Corporate Communications

Vehicle Plate Recognition


Public Voice Communications

In-Store Advertising

Internet Kiosk: Data, Voice, Music and Video

WiFi Hotspot: Public Internet Access

Credit Card Authorization

Loyalty system

Cisco’s Next Generation Service Station: What it means for your customers

Technology

Next Generation Service Station