NFC: Making Life EasierEd Pippin (CEO)Eagle Eye Technologywww.EagleEyeTechnology.com

June 17, 2014| Edinburgh

We Are Eagle Eye Technology

• Strategic Software Systems Company• Develop Bespoke Platforms for our Clients• Use cutting edge technology to provide a

competitive advantage• Specialise in Mobile, NFC, Payments and

Secure Content Distribution• Work closely with MasterCard on

conceptual demonstrations of NFC Payment Technology

Clear Channel NFC

Making Bus Stops Interactive

• Programme to make all Clear Channel bus stops interaction points for consumers

• Allow consumers to use mobile to access:– Enhanced mobile advertising experience

across devices– Bus Times– Third Party Content eg Metro, Amazon Local

• NFC and QR code make every bus stop interactive

• UK-wide roll-out completed early 2013 with additional cities added in Q2 2014

Skoot, Contactless Payment

Making Festivals Cashless

• NFC payment system for outdoor events

• On average £500,000 transacted through the system at each event

• Events are NFC wristband payment only – no cash or card payments allowed at concessions

• Funds added to user’s account, stored centrally and on encrypted wristband.

• Secure system with transactions and live online reporting

What Next?

• The most successful services will use NFC to make an existing processes more simple

• People want everything easier. NFC can do that!

• BUT– Just because you can do it doesn’t mean you

should– Education is slow, solutions must be intuitive– We need to remove barriers. We have the

technology to give everyone a contactless payment solution on their phone but it still is not available to the general public

Thank You!

• Come and talk to me or my colleagues if you have any questions

• Ed Pippin (CEO)• Email: Ed@EagleEyeTechnology.com• Web: www.EagleEyeTechnology.com• Tel: 01483 452626