No More Stinking Linking

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and get the rest right too!No More Stinking Linking@ShahMenz@rmoov #searchsummitau

#SMX #32a@rmoov

about me

hangs out in link removal trenches

penaltygeek

goes towar withrampagingpenguins

never met a natural link she didnt love

@ShahMenz@rmoov#searchsummitau

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where did all the penguins go?

@ShahMenz@rmoov #searchsummitau

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Googlehas been talking about building Penguin into the core algorithm for a long timeGary Illyes

John Mueller

@ShahMenz@rmoov#searchsummitau

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but the current version

@ShahMenz@rmoov#searchsummitau

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not dead (:

@ShahMenz@rmoov #searchsummitau

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penguin is now

@ShahMenz@rmoov#searchsummitau

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@ShahMenz@rmoov #searchsummitauinforming the core algorithm

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but informing and built in

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@ShahMenz@rmoov #searchsummitauwere still waiting

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but...

well not release something unfinished.Gary Illyes, Nov 2015

@ShahMenz@rmoov#searchsummitau

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@ShahMenz@rmoov #searchsummitauit will not be time for

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Dont be caught napping!

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WHENit happens

It will NOT be the Penguin you know!

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thinking real time

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Real TimeYou keep using that word.I do not think it means what you think it means

@ShahMenz@rmoov#searchsummitau

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be careful what you wish for

@ShahMenz@rmoov#searchsummitau

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that just might be an oncoming train

@ShahMenz@rmoov#searchsummitau

#SMX #32a@rmoov eliminate risk now

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what should I be looking for?

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high risk

high value anchor text

notrelevantScaledand repeated

manipulativeor SEO focused intent

@ShahMenz@rmoov#searchsummitau

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dont fall for the dumbest mistake ever

@ShahMenz@rmoov#searchsummitau

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Awesome domain! Keep that!

@ShahMenz@rmoov#searchsummitau

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dont buy the badass backlinks line

@ShahMenz@rmoov#searchsummitau

#SMX #32a@rmoovif you can sell it, it aint natural

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petition site manipulation is not cool

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#WTF?!

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but theres a ton of crap out there...

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www.spamflag.com/link-identification-guide/get this

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I just want to build good links

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but what is a good link anyway?

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this?

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maybe not

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oh but author rank will help me win the internet

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NOAuthor Rank went away a while ago

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NOAuthor Rank went away a while ago

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smell something fishy?

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disavowyourgo-tosolution

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cant someone do that for me?

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YEScheck the tools you are already using...

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but

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all helpful tools are not equal

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this is not an update

must addnew disavow data to your existing listsbefore upload

resource:

post at google.com

Disavow Links Tool Help Doc

upload to disavow links tool is an overwrite

@ShahMenz@rmoov#searchsummitau

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this one knows what to do

disdit.comFreeDisavowManagement Tool

Add domains to existing disavow lists

Generate entire domain Disavows from a list of URLs

@ShahMenz@rmoov#searchsummitau

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does disavow work?

YES

@ShahMenz@rmoov#searchsummitau

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actively manageNegative SEO

multiple uses

penalty resolutiontrustmanagement

@ShahMenz@rmoov#searchsummitau

#SMX #32a@rmoovpitfalls

@ShahMenz@rmoov#searchsummitau

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site variants

updatedisavows for all variants

resource:

article at dfwsem.org

Are You StuckIn GooglesPenalty Box?

resource:

article at rmoov.com

Penalty ResolutionFlow Chart

@ShahMenz@rmoov#searchsummitau

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only see one GSC profile? You may never see one of these...

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disavow is canonical

you cannot negate effect of links to site A by disavowing them at site B

site A

site B

Hat Tip: Maile Ohye

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wait! dont push that button

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format errors

UTF-8or7-bit ASCII

downloads from disavow tool are not .txt files!.txt

convertyourfiles!

@ShahMenz@rmoov#searchsummitau

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file size limit

file sizeerroris a bitch

KeepcommentsminimalWebspam Team doesnt see them2Mb

@ShahMenz@rmoov#searchsummitau

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dont disavow ip addressesUnless you have absolutely no other option

@ShahMenz@rmoov#searchsummitau

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laziness = stupidity

disavowdomains, not ip addresses

ip addressesare not tied permanently to domains

all URLs represented by that ip stringwill be disavowed

Other sites represented by specified domainon same ip will NOT be disavowed

@ShahMenz@rmoov#searchsummitau

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best practice

disavow entire domains

@ShahMenz@rmoov#searchsummitau

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should I disavow specific URLs?

only toprotect future referrals fromcoveteddomains

or forspecificedgecaseswhy?

@ShahMenz@rmoov#searchsummitau

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there are always links you dont know about

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some links just wont die

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the basics

If Google cache has updatedDisavow file isprocessed!

disavowed linksDO NOT disappear fromSearch Console!

DONTthink of a disavow decision as a temporaryfix

@ShahMenz@rmoov#searchsummitau

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its time to put this on...

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hello

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startwithdata

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combine and de-duplicategoogle analytics referral anomaliesgoogle webmaster toolsbing webmaster tools opensiteexplorer.orgmine the SERPsmajestic SEOSEMrushahrefs

@ShahMenz@rmoov#searchsummitau

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do you already have something in your paid toolkit?

Cognitive SEO link navigator

Web CEO

@ShahMenz@rmoov#searchsummitau

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on using trust flow...

DONT use either trust flow OR citation flow as a raw metric for making decisions on links you should keep or remove

IF YOUINSIST divide by citation flow and look closely atlinks or domainswhere result