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LEAN STARTUP THINKING AND METHODS Taavi Lindmaa twitter: @taavilindmaa How to nail it with a weekend! Wednesday, September 11, 13

Nutikas idufirma - kuidas rakendada seda ettevõtetes

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Taavi Lindmaa esitlus ISO-Klubis 28.11.2013

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Page 1: Nutikas idufirma - kuidas rakendada seda ettevõtetes

LEAN STARTUP THINKING

AND METHODS

Taavi Lindmaatwitter: @taavilindmaa

How to nail it with a weekend!

Wednesday, September 11, 13

Page 2: Nutikas idufirma - kuidas rakendada seda ettevõtetes

About Me

• UX Designer

• Certified Gamification designer, researcher for “The Gamification Revolution” by Gabe Zichermann

• Worked at Dopamine Creative Agency in NYC

• “Most creative idea” at Brainhunt competition 2011/12

• Advised & Incubated at Founder Institute NYC

On Twitter @taavilindmaa

Wednesday, September 11, 13

Page 3: Nutikas idufirma - kuidas rakendada seda ettevõtetes

The Lean Startupby Eric Ries

@taavilindmaa

Wednesday, September 11, 13

Page 4: Nutikas idufirma - kuidas rakendada seda ettevõtetes

LEAN STARTUP

• Lean manufacturing

•Agile development

•Customer development

@taavilindmaa

Wednesday, September 11, 13

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Wednesday, September 11, 13

Page 6: Nutikas idufirma - kuidas rakendada seda ettevõtetes

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Page 7: Nutikas idufirma - kuidas rakendada seda ettevõtetes

@taavilindmaa

Wednesday, September 11, 13

Page 8: Nutikas idufirma - kuidas rakendada seda ettevõtetes

Validation    Board

     Sign up at:leanstartupmachine.com/validationboard/

@taavilindmaa

Wednesday, September 11, 13

Page 9: Nutikas idufirma - kuidas rakendada seda ettevõtetes

Wednesday, September 11, 13

Page 10: Nutikas idufirma - kuidas rakendada seda ettevõtetes

@taavilindmaa

Wednesday, September 11, 13

Page 11: Nutikas idufirma - kuidas rakendada seda ettevõtetes

PROGRESS =VALIDATEDLEARNING

PRODUCT =EXPERIMENT

GOAL: Decrease CashSpent Between Pivots

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Page 12: Nutikas idufirma - kuidas rakendada seda ettevõtetes

    STEP 1:Who is the customer?

  Define Your Customer Hypothesis

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Wednesday, September 11, 13

Page 13: Nutikas idufirma - kuidas rakendada seda ettevõtetes

What is her problem?

  Define Your Problem Hypothesis

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Wednesday, September 11, 13

Page 14: Nutikas idufirma - kuidas rakendada seda ettevõtetes

SOLUTION

Do not define until the problem isvalidated

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Wednesday, September 11, 13

Page 15: Nutikas idufirma - kuidas rakendada seda ettevõtetes

What do we build to test?

1.Exploration -> reproduce problem2.Pitch -> collect currency3.Concierge -> deliver customer

expectation

(Methods increase in cost of testing)

@taavilindmaa@taavilindmaa

Wednesday, September 11, 13

Page 16: Nutikas idufirma - kuidas rakendada seda ettevõtetes

HOW TO FIND PEOPLE?

1.Interview Strangers on Street2.Shopping Mall & Cafe’s3.Bored People4.Craigslist5.LinkedIn6.Cold Calls7.Surveys (For Lead-Gen)

@taavilindmaa

Wednesday, September 11, 13

Page 17: Nutikas idufirma - kuidas rakendada seda ettevõtetes

TEAM TOOLS

• Timer - toggl.com

• Task manager - trello.com

• Use voting to get consensus

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Wednesday, September 11, 13

Page 18: Nutikas idufirma - kuidas rakendada seda ettevõtetes

Trello

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Page 19: Nutikas idufirma - kuidas rakendada seda ettevõtetes

MATRIXUrgent Not urgent

Important

Not important

@taavilindmaa

Wednesday, September 11, 13

Page 20: Nutikas idufirma - kuidas rakendada seda ettevõtetes

SCRUM

In queue Doing Done

Task Task Task

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Wednesday, September 11, 13

Page 21: Nutikas idufirma - kuidas rakendada seda ettevõtetes

IDEA VALIDATION

@taavilindmaa

Wednesday, September 11, 13

Page 22: Nutikas idufirma - kuidas rakendada seda ettevõtetes

IDEA VALIDATION• A/B/n testing

• Twitter/FB polls

• Wufoo survey

• Poll daddy

• Eventbrite

• Google form

• Other teamsUse the feedback to refine your MVP

@taavilindmaa

Wednesday, September 11, 13

Page 23: Nutikas idufirma - kuidas rakendada seda ettevõtetes

A/B testing

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Page 24: Nutikas idufirma - kuidas rakendada seda ettevõtetes

Wufoo form

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Page 25: Nutikas idufirma - kuidas rakendada seda ettevõtetes

Eventbrite

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Page 26: Nutikas idufirma - kuidas rakendada seda ettevõtetes

LANDING PAGE

• Unbounce.com

• Launchrock.co

• Strikingly.com

• Wordpress templates

• Twitter Bootstrap - getbootstrap.com

@taavilindmaa

Wednesday, September 11, 13

Page 27: Nutikas idufirma - kuidas rakendada seda ettevõtetes

PITCH

• Landing page

• Cold email

• Cold call

• Fake ad

• Walking into the store and pitching the owner

• Kickstarter

Wednesday, September 11, 13

Page 28: Nutikas idufirma - kuidas rakendada seda ettevõtetes

JUDGING CRITERIAS

@taavilindmaa

Wednesday, September 11, 13

Page 29: Nutikas idufirma - kuidas rakendada seda ettevõtetes

CUSTOMER VALIDATION

• Interviewed customers?

• Integrated feedback?

• Build fanbase?

@taavilindmaa

Wednesday, September 11, 13

Page 30: Nutikas idufirma - kuidas rakendada seda ettevõtetes

BUSINESS MODEL

• Different from customers?

• Acquisitions/rollout strategy?

• Realistic revenue model?

@taavilindmaa

Wednesday, September 11, 13

Page 31: Nutikas idufirma - kuidas rakendada seda ettevõtetes

Execution

• Created great clear pitch?

• Have a nice design?

• Built a functional prototype?

• Executed well as a team?

@taavilindmaa

Wednesday, September 11, 13

Page 32: Nutikas idufirma - kuidas rakendada seda ettevõtetes

GET OUT OF THE BUILDING NOW!

@taavilindmaa

Wednesday, September 11, 13

Page 33: Nutikas idufirma - kuidas rakendada seda ettevõtetes

CASE STUDY 1

How Trevor Saved 10k & 6 months

Wednesday, September 11, 13