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Research associate Kathryn Zickuhr discussed the Pew Research Center’s latest data on older adults and technology at JASA’s Seminar on Advocacy and Volunteering in New Landscapes in New York, NY.
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Older adults and technology
Kathryn ZickuhrResearch Associate, Pew Research Center’s Internet Project
April 29, 2014JASA – New York, NY
@kzickuhr | @pewinternet | @pewresearch
2April 29, 2014 www.pewinternet.org
About Pew Research Center
Does not promote specific technologies or make policy recommendations
pewresearch.org/internet
@pewresearch (all topics)@pewinternet (internet & tech)
Data in this talk based on nationally representative telephone surveys of U.S. adults
Most seniors own cell phones and computers, but mobile devices are still catching on
3www.pewinternet.org
January 2014 data
Cell phone Desktop/laptop Smartphone Tablet
78%
62%
22% 25%
92%
75%
55%
42%
Seniors 65+ All adults 18+
April 29, 2014
www.pewinternet.org
Older adults and the internet
• 59% of adults ages 65+ use the internet
• Once seniors are online, it becomes a regular part of their lives:
• 71% go online every day
• 82% go online at least weekly
April 29, 2014
5www.pewinternet.org
September 2013 data
65-69 70-74 75-79 80+ < $30k
/year
$75k+
/year
7468
4737 39
90
Among seniors, internet use varies by age and household income
April 29, 2014
March 26, 2014 www.pewinternet.org
Most offline seniors say they would need help if they wanted to go online in the future
May 2013 - Among adults ages 65 and older who do not use the internet or email (n=214)
Would need help
66%
Don’t know/ refused (3%)
Would not want to start
(VOL.) 16%
Know enough to do it on my own (13%)
March 26, 2014 www.pewinternet.org
Data from upcoming OATS/NYLS report
Top motivations for getting online:Among online seniors ages 65+
• 75% - Easier to communicate with family and friends
• 58% - Shopping
• 53% - Health information
Fewer rank managing finances, finding bargains, or following community news as highly, though many say they are important overall.
www.pewinternet.org
Data from upcoming OATS/NYLS report
• Once online, 56% say it would be “very hard” to give up the internet
• Value the internet most for communicating with family and friends, vs commerce or info
However, email > social media (though SNS use is growing)
April 29, 2014
www.pewinternet.org
Most online seniors use email, though half now use SNS
Online seniors All seniors (including offline)
88
5146
27
April 29, 2014
04/10/2023 www.pewinternet.org
Among seniors who go online*, 56% would need help if they wanted to use social networking sites to connect with friends or family.
*but do not currently use social networking sites
September 2013 data
04/10/2023 www.pewinternet.org
Seniors who use social networking sites socialize more frequently with friends and family members— even when even after controlling for factors like age and income.
September 2013 data
www.pewinternet.org
Thank you!Kathryn Zickuhr
Pew Research Center’s Internet Project
twitter.com/kzickuhr
More information:
Older Adults and Technology Usehttp://pewinternet.org/2014/04/03/older-adults-and-technology-use/
Who’s Not Online and Whyhttp://pewinternet.org/2013/09/25/whos-not-online-and-why/
April 29, 2014
