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http://thinkaha.com – page 1 Copyright© 2013 THiNKaha® , All Rights Reserved. We turn corporate leaders and experts into recognized thought leaders THOUGHT LEADERSHIP CENTER OF GRAVITY SERVICE Mitchell Levy Thought Leader Architect

Onboarding t hi-nkahathoughtleaders-7may13

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Page 1: Onboarding t hi-nkahathoughtleaders-7may13

http://thinkaha.com – page 1Copyright© 2013 THiNKaha® , All Rights Reserved.

We turn corporate

leaders and experts into recognized

thought leaders

THOUGHT LEADERSHIP CENTER OF GRAVITY SERVICE

Mitchell LevyThought Leader Architect

Page 2: Onboarding t hi-nkahathoughtleaders-7may13

http://thinkaha.com – page 2Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 2Copyright© 2013 THiNKaha® , All Rights Reserved.

Can you imagine any of these situations?

1. Imagine having a community that needs to grow and learn, but you’ve been unsuccessful at either educating or causing the appropriate behavioral change.

2. Imagine having experts in an area but not being known for it.3. Imagine seeing your competitors taking credit for and getting airplay for

areas you have better products and services.

Page 3: Onboarding t hi-nkahathoughtleaders-7may13

http://thinkaha.com – page 3Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 3Copyright© 2013 THiNKaha® , All Rights Reserved.

THiNKaha can make some or all of our books, plus other digital assets available to your audience.

Educate your audience on key topics. It’s a great way to help drive a behavioral change.

Imagine being the Thought Leader (the Center of Gravity) Powering a Subscription Service with Valuable Digital Content

Curation Expert: You anoint the recognized “Branded” thought leader owning the selection and ongoing addition of content to this service!

Page 4: Onboarding t hi-nkahathoughtleaders-7may13

http://thinkaha.com – page 4Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 4Copyright© 2013 THiNKaha® , All Rights Reserved.

#Millennial tweet #Positivity at Work tweet

#Managing Up tweet #Managing Your Virtual Boss

#Engage tweet #Endurance tweet

42 Rules for Effective Connections 42 Rules for Your New Leadership Role

Blitz the Ladder Ignite

I’ve Landed My Dream Job—Now What???

Leading and Managing a Global Workforce

The Successful Introvert Get Out of the Way

Smart Work I’m at a Networking Event—Now What???

Care: You Have the Power Scrappy Project Management

No Such Thing as Small Talk #Creating Thought Leaders tweet

18 Rules of Community Engagement Community 101

DNA of the Young Entrepreneur Social Media Success

Suggested Subset of Onboarding Titles to Include

Page 5: Onboarding t hi-nkahathoughtleaders-7may13

http://thinkaha.com – page 5Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 5Copyright© 2013 THiNKaha® , All Rights Reserved.

Put the Content Curator as the center of gravity for the audience serviced. Become definitive source for related content. Become a destination site for all domain information relevant to your audience. Link related content. Repurpose content (sell chunks). Partner with affiliated organizations.

Provide a full function search and retrieval capability. Controlled vocabulary (taxonomies) to increase retrieval precision.

Obtain user functionality: take notes, cross-reference document content and make own collections .

Publish Recommended Reading Program content online using a PaaS (Platform-as-a-Service) turnkey framework.

Gain knowledge of customers and user behavior.

Welcome to THiNKaha Center of Gravity Subscription Services Portal

Welcome to THiNKaha Center of Gravity Subscription Services Portal

Key Points to Think About

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http://thinkaha.com – page 6Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 6Copyright© 2013 THiNKaha® , All Rights Reserved.

Give Access to Existing Books

Page 7: Onboarding t hi-nkahathoughtleaders-7may13

http://thinkaha.com – page 7Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 7Copyright© 2013 THiNKaha® , All Rights Reserved.

Your Book

THiNKaha® www.thinkaha.com 42 Rules™ www.42rules.comHappy About® www.happyabout.com

Choose from over 225 of our titles as well as your digital assets…

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http://thinkaha.com – page 8Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 8Copyright© 2013 THiNKaha® , All Rights Reserved.

Publications

Courses

Products

Services

User Content

Community

Forums, Blogs…

Administration

Product Support

Publications

Courses

Products

Services

User Content

Community

Forums, Blogs…

Administration

Product Support

ContentContent

Organize and Manage Content Services

View publications

Multi-Language, social networking, search

Create notes, collections, reports, cross-referencing

Organize and Manage Content Services

View publications

Multi-Language, social networking, search

Create notes, collections, reports, cross-referencing

ServicesServices

Give Access to Other Digital Content

NOTE: Having the content curator (the thought leader) driving discussions in this area will heavily influence the audience!

Page 9: Onboarding t hi-nkahathoughtleaders-7may13

http://thinkaha.com – page 9Copyright© 2013 THiNKaha® , All Rights Reserved. http://thinkaha.com – page 9Copyright© 2013 THiNKaha® , All Rights Reserved.

With our Subscription Solution, the Thought Leader Becomes the Center of Gravity

We work with you to create the thought leader, the center of gravity for the topic you want to be recognized for and through this vehicle, you can help drive the educational and behavioral changes you’re looking for.

Page 10: Onboarding t hi-nkahathoughtleaders-7may13

http://thinkaha.com – page 10Copyright© 2013 THiNKaha® , All Rights Reserved.

GOT QUESTIONS?

Mitchell [email protected]

(408) 257-3000

Check out: http://thinkaha.com/thoughtleader/